Section one: Contracting authority
one.1) Name and addresses
AHDB
Stoneleigh Park
Kenilworth
CV8 2LZ
Contact
Sarah Waters
Telephone
+44 2476478600
Country
United Kingdom
Region code
UKG13 - Warwickshire
Internet address(es)
Main address
https://defra.bravosolution.co.uk/
Buyer's address
https://defra.bravosolution.co.uk/
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Other activity
Agriculture and Horticulture
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Digital Marketing activities in Mexico covering Pork for AHDB
Reference number
2021-546
two.1.2) Main CPV code
- 79342000 - Marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
AHDB recognise the need in Mexico for a social media marketing strategic approach in line with new goals, ambitions, as well as the business digital transformation aspiration. As this is a new market for AHDB, we require the agency to work closely alongside us to assist with development and implementation around clear KPIs performance responsibilities, reporting and digital support. As the contract progresses, the recommended KPIs and measures will be monitored to assess the effectiveness, these will form part of the contractual agreement and will be reviewed and possibly updated every six months depending on outcomes.
AHDB are looking to appoint an English/Spanish speaking Marketing partner to help us to:
• Maximise and track engagement with AHDB’s core target audience social media
• Encourage this target audience to make contact with AHDB for information and track their interaction with us on social media
• Increase and track participation to our events
• Reach out to the traditional trade media by releasing interesting and up to date Press Releases on our events, British Farming News and products.
The initial contract period will be for 1-year, estimated start date of 3rd October 2022 (indicative and subject to change), with the option to extend for a further 2 periods of 12 months each.
It is preferable that the supplier is based or has a commercial office in Mexico
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £180,000
two.2) Description
two.2.2) Additional CPV code(s)
- 79341000 - Advertising services
two.2.3) Place of performance
NUTS codes
- MX - Mexico
Main site or place of performance
Mexico
two.2.4) Description of the procurement
Our focus is on growing our profile, reach and reputation, building awareness of British high-quality pork in Mexico. We want to continuously improve how we curate content across our digital marketing channels (Facebook & LinkedIn) to enable effective communication about the breath of our work.
• Identify opportunities for paid promotion through all social media channels
• Identify audiences & targeting opportunities
• Create & deliver a successful Social Media Content and Advertising Strategy
• Ad budgeting & goal setting
• Ad creation - for remarketing, brand awareness, event promotion, newsletter subscription, etc…
• Day to day campaign management
• Monthly Reporting, forecasting & budget spend
• Offer advice & guidance for sponsored (boosted) ads
• Social media paid ad marketing to include: Facebook & LinkedIn
two.2.5) Award criteria
Quality criterion - Name: Technical / Weighting: 60
Cost criterion - Name: Pricing / Weighting: 60
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2022/S 000-013245
four.2.9) Information about termination of call for competition in the form of a prior information notice
The contracting authority will not award any further contracts based on the above prior information notice
Section five. Award of contract
Contract No
2022-546
Title
Digital Marketing activities in Mexico
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
3 October 2022
five.2.2) Information about tenders
Number of tenders received: 9
Number of tenders received from SMEs: 9
Number of tenders received by electronic means: 9
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Perez Vega Consulting
Reading
Country
United Kingdom
NUTS code
- UKJ11 - Berkshire
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £180,000
Section six. Complementary information
six.3) Additional information
Procurement Manager
six.4) Procedures for review
six.4.1) Review body
AHDB
Stoneleigh Park
Kenilworth
CV8 2TL
Country
United Kingdom
six.4.2) Body responsible for mediation procedures
Defra
Nobel House 17 Smith Square
London
SW1P 3JR
Country
United Kingdom