Section one: Contracting authority
one.1) Name and addresses
AHDB
Stoneleigh Park, Kenilworth
Kenilworth
CV8 2TL
Contact
Sarah Waters
Telephone
+44 2476478600
Country
United Kingdom
Region code
UKG13 - Warwickshire
Internet address(es)
Main address
https://defra.bravosolution.co.uk/
Buyer's address
https://defra.bravosolution.co.uk/
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
https://defra.bravosolution.co.uk/
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted electronically via
https://defra.bravosolution.co.uk/
Tenders or requests to participate must be submitted to the above-mentioned address
Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at
https://defra.bravosolution.co.uk/
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Other activity
Agriculture and Horticulture
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Meat (Lot One) and Dairy (Lot Two) Consumer Data requirements
Reference number
2022-575
two.1.2) Main CPV code
- 79310000 - Market research services
two.1.3) Type of contract
Services
two.1.4) Short description
Lot 1. Meat Purchase Data - 3rd party contract
Lot 2. Dairy Purchase Data - AHDB only contract
AHDB intend to procure a Contract to a successful Provider or Providers for the provision of Meat and Dairy Consumer Data on behalf of AHDB, HCC and QMS (the Contracting Authority) through the process set out in this ITT. The successful supplier(s) will be required to deliver retail purchase data and insight relating to consumer demand, and deliver the most efficient service for all parties as well as ensuring value for money for levy payers is provided.
AHDB utilise Meat and Dairy retail purchase data to provide value and services to our Levy payers. AHDB have engaged with HCC and QMS and identified the shared need for same and similar services, as all three bodies have the same purpose; working on behalf of UK farmers to help the red meat industry better understand and promote the category. AHDB are therefore procuring these services on behalf of all parties under one contract.
The Contract is expected to commence on 1st April 2023. The initial Contract duration is 2 years with the option to extend for a further 1 year in 2025 and a further year in 2026 (2 +1+1) via single or multiple fixed terms.
HCC and QMS will utilise the contract from November 2023.
Lot One: MEAT. AHDB, QMS and HCC need a selection of core and optional data requirements. These are listed in the specification. The Core data requirement “Primary Red Meat” will be utilised by all parties (AHDB, QMS and HCC) the Optional data requirements will be utilised by individual parties depending on budget availability and organisational need.
Lot Two DAIRY - This is an AHDB requirement only and does not include any other parties. This lot opportunity is for the provision of Dairy Retail Purchase data and insight relating to consumer demand covering Dairy.
AHDB need a selection of core and optional Dairy data requirements, these are listed within the specification.
two.1.6) Information about lots
This contract is divided into lots: Yes
Tenders may be submitted for all lots
Maximum number of lots that may be awarded to one tenderer: 2
two.2) Description
two.2.1) Title
Meat Purchase Data
Lot No
Lot One - Meat
two.2.2) Additional CPV code(s)
- 79310000 - Market research services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
AHDB, QMS and HCC need a selection of core and optional data requirements.
The Core data requirement “Primary Red Meat” will be utilised by all parties (AHDB, QMS and HCC) the Optional data requirements will be utilised by individual parties depending on budget availability and organisational need.
The basic measures required will consist of the following as a minimum:
• Value
• Volume
• Price
• Buyers
• Volume per buyer
Data must be split by retailers. Data must also be grouped by channel including online vs Bricks and Mortar. AHDB, QMS and HCC require non-bardcoded products to be included as part of the data requirement, e.g. meat from butchers.
The optional data requirements will consist of:
• The addition of processed red meat
• The addition of all other red meat products (e.g. added value, ready meals etc)
• The addition of a view of poultry and fish “Meat, Fish & Poultry” view
• Advanced measures e.g. switching data and promotion data
• More granular detail for cuts/products (colour coded as optional in document titled ‘Meat Data requirements’ - desirable data splits are used on more of an ad-hoc basis).
• Data split by tiers
• Data split by region - England, Scotland and Wales
• Data split by demographic e.g., age, social class etc.
• Read of meat-free market e.g., meat alternatives, vegan, vegetarian, flexitarian e.g., meat and veg
• Read of total grocery and key categories for comparison e.g.ambient goods, fresh fruit & veg, chilled etc
• Build in existing segmentation
For further information, please review the Lot One specification
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Start date
1 April 2023
End date
1 April 2025
This contract is subject to renewal
Yes
Description of renewals
Initial contract is for 2 years with the option to extend by 1+1 if required. Therefore a potential end date of 1/4/27
two.2.10) Information about variants
Variants will be accepted: Yes
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2) Description
two.2.1) Title
Dairy Purchase Data
Lot No
Lot Two- Dairy
two.2.2) Additional CPV code(s)
- 79310000 - Market research services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
Lot Two
This is an AHDB requirement only and does not include any other parties. This lot opportunity is for the provision of Dairy Retail Purchase data and insight relating to consumer demand covering Dairy.
AHDB need a selection of core and optional Dairy data requirements, these are listed within the specification.
The basic measures required will consist of the following as a minimum:
• Value
• Volume
• Price
• Household Penetration - portion of total households reached within a geographical area by a product or a service
• Purchase Frequency
• Purchase Weight
Data must be split by retailers. Data must also be grouped by channel including online vs Bricks and Mortar.
The optional data requirements will consist of:
• More granular detail for products
• Advanced measures e.g. switching data and promotion data
• Data split by demographic e.g. age, social class etc.
• Read of dairy-free market e.g. milk substitutes (almond, oat, etc), cheese alternatives etc.
• Read of total grocery e.g.ambient goods, fresh fruit & veg, chilled etc
• Monthly and quarterly reports on price of milk, cheddar and cream
• Build in existing segmentation
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Start date
1 April 2023
End date
1 April 2025
This contract is subject to renewal
Yes
Description of renewals
2 years initial contract +1+1 options to extend, potential end date of 1/4/27
two.2.10) Information about variants
Variants will be accepted: Yes
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section three. Legal, economic, financial and technical information
three.1) Conditions for participation
three.1.1) Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
List and brief description of conditions
As per specification documents
three.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
three.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
three.2) Conditions related to the contract
three.2.2) Contract performance conditions
As per specification documents and terms and conditions
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Date
17 November 2022
Local time
12:00pm
four.2.4) Languages in which tenders or requests to participate may be submitted
English
four.2.6) Minimum time frame during which the tenderer must maintain the tender
Duration in months: 6 (from the date stated for receipt of tender)
four.2.7) Conditions for opening of tenders
Date
17 November 2022
Local time
1:00pm
Place
AHDB HQ
Information about authorised persons and opening procedure
Procurement Managers
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: Yes
Estimated timing for further notices to be published: Any new tender opportunity would be advertised in late 2026 for a new contract to be in place April '27. Initial contract runs for 2 years +1+1 term
six.2) Information about electronic workflows
Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
six.4) Procedures for review
six.4.1) Review body
Defra
Noble House
London
SW1P 3JR
Country
United Kingdom