Scope
Reference
2025/436
Description
BFI Player's main objective is to become the No.1 streaming service in the UK for independent film. Specific to this project, our primary goal is to increase our trialist uptake and conversion rate by optimising the homepage, subscription landing page, subscription conversion journey and film pages.
We are looking to recruit a CRO and A/B testing agency to work closely with our internal team to optimise our existing conversion funnel, as well as to run growth and discovery experiments aimed at driving higher engagement and, ultimately, improving retention.
Total value (estimated)
- £50,000 excluding VAT
- £60,000 including VAT
Below the relevant threshold
Contract dates (estimated)
- 13 August 2025 to 12 February 2026
- Possible extension to 12 March 2026
- 7 months
Description of possible extension:
Extension available if required to complete work.
Main procurement category
Services
CPV classifications
- 72246000 - Systems consultancy services
- 72266000 - Software consultancy services
- 72590000 - Computer-related professional services
- 72600000 - Computer support and consultancy services
- 72810000 - Computer audit services
- 72820000 - Computer testing services
Submission
Enquiry deadline
25 June 2025, 1:00pm
Tender submission deadline
2 July 2025, 1:00pm
Submission address and any special instructions
https://www.in-tendhost.co.uk/bfi/aspx/Home
Please register on this website to see tender documents.
Tenders may be submitted electronically
Yes
Procedure
Procedure type
Below threshold - open competition
Documents
Associated tender documents
https://www.in-tendhost.co.uk/bfi/aspx/Home
Please register on this website to see tender documents.
Contracting authority
British Film Institute
- Charity Commission (England and Wales): 287780
21 STEPHEN STREET
LONDON
W1T 1LN
United Kingdom
Email: graham.bellas@bfi.org.uk
Region: UKI31 - Camden and City of London
Organisation type: Public authority - sub-central government