Scope
Reference
DN769335
Description
Liverpool City Council is seeking an established media owner partner or partners to successfully manage a commercial digital outdoor advertising, gateway location in this distinctive global city. The pair of digital advertising towers adjacent to the slip road off of the M62 entering Liverpool by Bowring Park has two funding and bidding options that bidders may bid for one or the other or both options.
This opportunity has been divided into two separate lots. However, only one (1) contract will be awarded under this process, and it will be awarded via one of the two lots only.
Total value (estimated)
- £11,500,000 excluding VAT
- £13,800,000 including VAT
Above the relevant threshold
Contract dates (estimated)
- 30 November 2025 to 29 November 2035
- 10 years
Main procurement category
Services
CPV classifications
- 79341000 - Advertising services
Contract locations
- UKD72 - Liverpool
Lot constraints
Description of how multiple lots may be awarded:
This opportunity has been divided into two separate lots. However, only one (1) contract will be awarded under this process, and it will be awarded via one of the two lots only.
Lot 1. Option A - Media Owner Capex Funded
Description
To commercially sell the advertising on the digital displays to fund a commercial annual rent to the landlord, Liverpool City Council, subject to advertiser / content restrictions included with the Lease between the Council and the media owner. And;
To make necessary upgrades and maintain and operate a pair of digital advertising towers on each side the raised M62 slip road as it enters Liverpool at Bowring Park.
The upgrades, maintenance and operation to be funded by the media owner.
Lot value (estimated)
- £5,750,000 excluding VAT
- £6,900,000 including VAT
Same for all lots
CPV classifications, contract locations and contract dates are shown in the Scope section, because they are the same for all lots.
Lot 2. Option B - Landlord Capex Funded
Description
To commercially sell the advertising on the digital displays on a sales agent basis to fund a commercial annual revenue to Liverpool City Council, subject to advertiser / content restrictions included with the Lease between the Council and the media owner. And;
To make necessary upgrades, maintain and operate a pair of digital advertising towers on each side the raised M62 slip road as it enters Liverpool at Bowring Park.
The upgrade, maintenance and operation to be initially funded by the media owner and upon successful, satisfactory completion of the upgrades/ refurbishment and transparent presentation of final cost accounting the cost of this upgrade/ refurbishment to be refunded by Liverpool City Council.
Lot value (estimated)
- £5,750,000 excluding VAT
- £6,900,000 including VAT
Same for all lots
CPV classifications, contract locations and contract dates are shown in the Scope section, because they are the same for all lots.
Participation
Legal and financial capacity conditions of participation
Lot 1. Option A - Media Owner Capex Funded
Lot 2. Option B - Landlord Capex Funded
Please review tender documents for more information.
Technical ability conditions of participation
Lot 1. Option A - Media Owner Capex Funded
Lot 2. Option B - Landlord Capex Funded
Please review tender documents for more information.
Submission
Enquiry deadline
20 June 2025, 12:00pm
Tender submission deadline
30 June 2025, 12:00pm
Submission address and any special instructions
Reference: DN769335
Tenders may be submitted electronically
Yes
Languages that may be used for submission
English
Award decision date (estimated)
23 September 2025
Recurring procurement
Publication date of next tender notice (estimated): 30 May 2035
Award criteria
| Name | Description | Type | Weighting |
|---|---|---|---|
| Price | Price |
Price | 75% |
| Quality | Quality |
Quality | 15% |
| Social Value | Social Value |
Quality | 10% |
Other information
Payment terms
Please review tender documents for more information.
Description of risks to contract performance
Please review tender documents for more information.
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Open procedure
Special regime
Concession
Justification for not publishing a preliminary market engagement notice
Market engagement was conducted prior to the launch of PA2023 and the new CDP. The ProContract reference for this was DN734527 and was published on 24th July 2024 with a closing date of 20th August 2024 at 17:30.
Contracting authority
Liverpool City Council
- Public Procurement Organisation Number: PRVY-7813-WLPG
Cunard Building
Liverpool
L3 1DS
United Kingdom
Contact name: Jessica Thomas
Telephone: 0151 351 0959
Email: commercialprocurement@liverpool.gov.uk
Website: https://liverpool.gov.uk/
Region: UKD72 - Liverpool
Organisation type: Public authority - sub-central government