Section one: Contracting authority
one.1) Name and addresses
City of London Corporation
Guildhall
London
EC2P 2EJ
Daria.Faeti@cityoflondon.gov.uk
Telephone
+44 2076063030
Country
United Kingdom
Region code
UKI31 - Camden and City of London
Internet address(es)
Main address
https://www.cityoflondon.gov.uk
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
https://www.capitalesourcing.com
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted electronically via
https://www.capitalesourcing.com
Tenders or requests to participate must be submitted to the above-mentioned address
one.4) Type of the contracting authority
Regional or local authority
one.5) Main activity
General public services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Digital Media Buying - Guildhall School
two.1.2) Main CPV code
- 79341400 - Advertising campaign services
two.1.3) Type of contract
Services
two.1.4) Short description
The estimated contract value over four (4) years is £628,045. This include the spend for media campaigns and agency fees.
Summary of requirements:
• Plan digital media campaigns for a range of Guildhall School offerings, providing expertise on digital marketing
platforms and the best ways to target the School‘s audiences.
• Provide recommendations on best use of budget, creative and copy and provide insight on the media buying
landscape and market trends.
• Implement these campaigns, including booking the ads, targeted copywriting, ad building, ensuring all tracking is in
place and liaison with media owners as required.
• Provide regular (at least weekly) reports on the campaign performance, and proactively recommend and implement
optimisations, and provide detailed end of campaign reports including recommendations on future campaign activity.
• Meet regularly with the marketing leads for each audience area, and share best practice and campaign updates.
More details on the scope of the contract are contained in the Brief.
two.1.5) Estimated total value
Value excluding VAT: £628,045
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.3) Place of performance
NUTS codes
- UKI31 - Camden and City of London
Main site or place of performance
Guildhall School
two.2.4) Description of the procurement
The City Corporation is looking to appoint one single provider to deliver Digital Media Buying services to the Guildhall School.
The duration of the contract is three (3) years, subject to the right of the City Corporation (at its sole discretion) to exercise its right to extend the Contract by up to one (1) year. The maximum length of the contract is therefore four (4) years.
The estimated contract value over four (4) years is £628,045k. This includes the media campaigns' spend and agency fee.
The City Corporation will run an FTS Open tender.
two.2.5) Award criteria
Quality criterion - Name: Technical/Quality / Weighting: 55
Quality criterion - Name: Responsible Procurement / Weighting: 15
Quality criterion - Name: Price / Weighting: 30
Price - Weighting: 30%
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Start date
27 April 2025
End date
26 April 2028
This contract is subject to renewal
Yes
Description of renewals
The contract is expected to be for three (3) years, with an option to extend for a further one (1) year.
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section three. Legal, economic, financial and technical information
three.1) Conditions for participation
three.1.1) Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
List and brief description of conditions
As stated within the procurement documents.
three.1.2) Economic and financial standing
List and brief description of selection criteria
As stated within the procurement documents.
three.1.3) Technical and professional ability
List and brief description of selection criteria
As stated within the procurement documents.
three.2) Conditions related to the contract
three.2.2) Contract performance conditions
As stated within the procurement documents.
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Date
9 October 2024
Local time
12:00pm
four.2.4) Languages in which tenders or requests to participate may be submitted
English
four.2.6) Minimum time frame during which the tenderer must maintain the tender
Duration in months: 4 (from the date stated for receipt of tender)
four.2.7) Conditions for opening of tenders
Date
9 September 2024
Local time
2:30pm
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: Yes
six.3) Additional information
This tendering exercise is being undertaken using the electronic tendering system ‘capitalEsourcing’ (www.capitalesourcing.com). Suppliers will need to register an interest on the system in order to participate and registration is free.
The estimated value given at II.2.6) is for the full duration of the contract including the maximum possible extensions. The estimated annual contract value is therefore £157k including media campaigns spend and agency fees .
six.4) Procedures for review
six.4.1) Review body
High Court of England and Wales
Royal Courts of Justice, The Strand
London
WC1A 2LL
Country
United Kingdom