Section one: Contracting authority
one.1) Name and addresses
Belfast City Council
9 - 21 Adelaide Street
Belfast
BT2 8DJ
Country
United Kingdom
Region code
UKN06 - Belfast
Internet address(es)
Main address
one.4) Type of the contracting authority
Regional or local authority
one.5) Main activity
General public services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Framework Agreement for the Provision of Marketing Services for the Marketing and Corporate Communications Business Area of Belfast City Council
Reference number
T2272
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
A contract has been awarded for a multi supplier framework agreement, which will provide a range of marketing services to the corporate communications business area of Belfast City Council. The framework is divided into three lots:
Lot 1: Strategic Brand Services
Lot 2: Design, Copywriting, and Content Services
Lot 3: Advertising and Media
two.1.6) Information about lots
This contract is divided into lots: Yes
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £5,000,000
two.2) Description
two.2.1) Title
Strategic Brand Services
Lot No
1
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
two.2.3) Place of performance
NUTS codes
- UKN06 - Belfast
two.2.4) Description of the procurement
Provision of strategic brand services
two.2.5) Award criteria
Quality criterion - Name: Response to the Brief / Weighting: 60
Quality criterion - Name: Project Management / Weighting: 20
Price - Weighting: 20
two.2.11) Information about options
Options: Yes
Description of options
See Schedule 1 - Specification for details of "Optional Services": mainly the use of the Framework Agreement by other Departments within Belfast City Council.
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2.14) Additional information
Multi Supplier Lot:
4 Contractors awarded on to the Framework Agreement for Lot 1.
two.2) Description
two.2.1) Title
Design, Copywriting and Content Services
Lot No
2
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
two.2.3) Place of performance
NUTS codes
- UKN06 - Belfast
two.2.4) Description of the procurement
Provision of design, copywriting and content services.
two.2.5) Award criteria
Quality criterion - Name: Response to the Brief / Weighting: 60
Quality criterion - Name: Project Management / Weighting: 20
Price - Weighting: 20
two.2.11) Information about options
Options: Yes
Description of options
See Schedule 1 - Specification for details of "Optional Services": mainly the use of the Framework Agreement by other Departments within Belfast City Council.
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2.14) Additional information
Multi Supplier Lot:
4 Contractors awarded on to the Framework Agreement for Lot 2.
two.2) Description
two.2.1) Title
Advertising and Media
Lot No
3
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
two.2.3) Place of performance
NUTS codes
- UKN06 - Belfast
two.2.4) Description of the procurement
Provision of advertising and media services
two.2.5) Award criteria
Quality criterion - Name: Response to the Brief / Weighting: 50
Quality criterion - Name: Project Management / Weighting: 20
Price - Weighting: 30
two.2.11) Information about options
Options: Yes
Description of options
See Schedule 1 - Specification for details of "Optional Services": mainly the use of the Framework Agreement by other Departments within Belfast City Council.
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2.14) Additional information
Multi Supplier Lot:
3 Contractors awarded on to the Framework Agreement for Lot 3.
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2022/S 000-020727
Section five. Award of contract
Contract No
T2272
Lot No
1
Title
Strategic Brand Services
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
7 October 2022
five.2.2) Information about tenders
Number of tenders received: 9
The contract has been awarded to a group of economic operators: Yes
five.2.3) Name and address of the contractor
McCadden
Belfast
Country
United Kingdom
NUTS code
- UKN06 - Belfast
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
Ardmore Advertising and Marketing Limited
Belfast
Country
United Kingdom
NUTS code
- UKN06 - Belfast
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
Krow Group
Belfast
Country
United Kingdom
NUTS code
- UKN06 - Belfast
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
MXB
Belfast
Country
United Kingdom
NUTS code
- UKN06 - Belfast
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £1,666,666
Section five. Award of contract
Contract No
T2272
Lot No
2
Title
Design, Content, and Copywriting Services
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
7 October 2022
five.2.2) Information about tenders
Number of tenders received: 9
The contract has been awarded to a group of economic operators: Yes
five.2.3) Name and address of the contractor
Ardmore Advertising and Marketing Limited
Belfast
Country
United Kingdom
NUTS code
- UKN06 - Belfast
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
Brown O’Connor Communications
Belfast
Country
United Kingdom
NUTS code
- UKN06 - Belfast
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
Krow Group
Belfast
Country
United Kingdom
NUTS code
- UKN06 - Belfast
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
MXB
Belfast
Country
United Kingdom
NUTS code
- UKN06 - Belfast
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £1,666,666
Section five. Award of contract
Contract No
T2272
Lot No
3
Title
Advertising and Media
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
7 October 2022
five.2.2) Information about tenders
Number of tenders received: 4
The contract has been awarded to a group of economic operators: Yes
five.2.3) Name and address of the contractor
Ardmore Advertising and Marketing Limited
Belfast
Country
United Kingdom
NUTS code
- UKN06 - Belfast
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
ASG
Belfast
Country
United Kingdom
NUTS code
- UKN06 - Belfast
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
Krow Group
Belfast
Country
United Kingdom
NUTS code
- UKN06 - Belfast
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £1,666,666
Section six. Complementary information
six.3) Additional information
As the awarded Marketing Services Framework Agreement is needs led, the actual contract value in unknown. A maximum ceiling limit of £5,000,000 was approved by Belfast City Council. For purposes of this Contract Award Notice, this value has been split equally between the three Lots to give an estimated contract value for each Lot.
six.4) Procedures for review
six.4.1) Review body
Royal Courts of Justice
Chichester Street
Belfast
BT1 3JY
Country
United Kingdom