Tender

Marketing: Creative Services Framework

  • ScotRail Trains Limited

F05: Contract notice – utilities

Notice identifier: 2023/S 000-028595

Procurement identifier (OCID): ocds-h6vhtk-0405f9

Published 28 September 2023, 11:21am



Section one: Contracting entity

one.1) Name and addresses

ScotRail Trains Limited

Atrium Court, , 50 Waterloo Street

Glasgow

G2 6HQ

Email

fergus.martin@scotrail.co.uk

Country

United Kingdom

NUTS code

UKM - Scotland

Internet address(es)

Main address

https://www.scotrail.co.uk/

Buyer's address

https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA30589

one.3) Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at

https://scotrail.wax-live.com/

Additional information can be obtained from the above-mentioned address

Tenders or requests to participate must be submitted electronically via

https://scotrail.wax-live.com/

one.6) Main activity

Railway services


Section two: Object

two.1) Scope of the procurement

two.1.1) Title

Marketing: Creative Services Framework

Reference number

SR138

two.1.2) Main CPV code

  • 79340000 - Advertising and marketing services

two.1.3) Type of contract

Services

two.1.4) Short description

ScotRail is tendering for a single supplier framework, for creative advertising services. Services include: brand strategy, campaign planning, creative development and production.

two.1.6) Information about lots

This contract is divided into lots: No

two.2) Description

two.2.2) Additional CPV code(s)

  • 79341000 - Advertising services
  • 79340000 - Advertising and marketing services
  • 79952000 - Event services
  • 92111000 - Motion picture and video production services

two.2.3) Place of performance

NUTS codes
  • UKM - Scotland

two.2.4) Description of the procurement

ScotRail is seeking to appoint a creative agency to support a calendar of revenue-driving marketing campaigns. Services include: brand strategy, campaign planning, creative development and production. The proposed term of the framework is 2 years initially, with the option to extend for 3 further 12-month periods (i.e. 5 years in total).

two.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

two.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Duration in months

24

This contract is subject to renewal

Yes

Description of renewals

It is intended that the initial term be 2 years, with the option to extend for a further 3 x 12 month periods (5 years in total).

two.2.9) Information about the limits on the number of candidates to be invited

Envisaged number of candidates: 4

two.2.10) Information about variants

Variants will be accepted: No

two.2.11) Information about options

Options: No

two.2.13) Information about European Union Funds

The procurement is related to a project and/or programme financed by European Union funds: No


Section three. Legal, economic, financial and technical information

three.1) Conditions for participation

three.1.2) Economic and financial standing

Selection criteria as stated in the procurement documents

three.1.3) Technical and professional ability

Selection criteria as stated in the procurement documents


Section four. Procedure

four.1) Description

four.1.1) Type of procedure

Negotiated procedure with prior call for competition

four.1.3) Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement

Framework agreement with a single operator

four.1.4) Information about reduction of the number of solutions or tenders during negotiation or dialogue

Recourse to staged procedure to gradually reduce the number of solutions to be discussed or tenders to be negotiated

four.1.8) Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: Yes

four.2) Administrative information

four.2.2) Time limit for receipt of tenders or requests to participate

Date

30 October 2023

Local time

12:00pm

four.2.3) Estimated date of dispatch of invitations to tender or to participate to selected candidates

8 November 2023

four.2.4) Languages in which tenders or requests to participate may be submitted

English

four.2.6) Minimum time frame during which the tenderer must maintain the tender

Duration in months: 6 (from the date stated for receipt of tender)


Section six. Complementary information

six.1) Information about recurrence

This is a recurrent procurement: No

six.2) Information about electronic workflows

Electronic ordering will be used

Electronic invoicing will be accepted

Electronic payment will be used

six.3) Additional information

Procurement documents can be accessed via the Wax Portal: https://scotrail.wax-live.com/

The title of the PQQ is "SR138 - Marketing: Creative Agency PQQ".

The framework agreement is predominantly for use of ScotRail Trains Limited, but will be available for use by the Scottish Rail Holdings (company no. SC 548826) also.

(SC Ref:745952)

six.4) Procedures for review

six.4.1) Review body

Glasgow Sheriff Court and Justice of the Peace Court

Glasgow

Country

United Kingdom