Section one: Contracting authority
one.1) Name and addresses
Norfolk County Council
County Hall, Martineau Lane
Norwich
NR12DH
Contact
Claudia Green
Country
United Kingdom
Region code
UKH15 - Norwich and East Norfolk
Justification for not providing organisation identifier
Not on any register
Internet address(es)
Main address
one.4) Type of the contracting authority
Regional or local authority
one.5) Main activity
General public services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Start for Life Workforce Pilot and CCS 9 Month Extension
two.1.2) Main CPV code
- 85300000 - Social work and related services
two.1.3) Type of contract
Services
two.1.4) Short description
This is a notice under the Health Care Services (Provider Selection Regime) Regulations 2023. This is an award under Direct Award Process A as set out in the Regulations.
The award is for the 9-month extended delivery of a nationally funded Start For Life (SfL) Workforce Pilot within Cambridge Community Services (CCS) to support the following core objectives:
• Further Development and Testing: s: Refine and digitally implement the workforce competency framework, incorporating feedback and best practice.
• Operational Review: Evaluate pilot outcomes and embed key learning across the Healthy Child Service and wider delivery system.
• Data-Led Improvements: Strengthen data-informed identification of vulnerable parents and embed sustainable approaches across maternity and child health services.
The extension of the Start for Life Workforce Pilot meets the criteria for PSR Direct Award Process A. CCS remains the only suitable provider for this 9-month period. To award to an external provider would compromise on continuity, safeguarding and quality, and maximises value for public investment.
The requirement does not involve a framework.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £78,252
two.2) Description
two.2.2) Additional CPV code(s)
- 85300000 - Social work and related services
two.2.3) Place of performance
NUTS codes
- UKH15 - Norwich and East Norfolk
- UKH16 - North and West Norfolk
- UKH17 - Breckland and South Norfolk
two.2.4) Description of the procurement
This is a notice under the Health Care Services (Provider Selection Regime) Regulations 2023. This is an award under Direct Award Process A as set out in the Regulations.
The award is for the 9-month extended delivery of a nationally funded Start For Life (SfL) Workforce Pilot within Cambridge Community Services (CCS) to support the following core objectives:
• Further Development and Testing: s: Refine and digitally implement the workforce competency framework, incorporating feedback and best practice.
• Operational Review: Evaluate pilot outcomes and embed key learning across the Healthy Child Service and wider delivery system.
• Data-Led Improvements: Strengthen data-informed identification of vulnerable parents and embed sustainable approaches across maternity and child health services.
The extension of the Start for Life Workforce Pilot meets the criteria for PSR Direct Award Process A. CCS remains the only suitable provider for this 9-month period. To award to an external provider would compromise on continuity, safeguarding and quality, and maximises value for public investment.
The requirement does not involve a framework.
two.2.5) Award criteria
Cost criterion - Name: Quality / Weighting: 100
two.2.11) Information about options
Options: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Award of a contract without prior publication of a call for competition in the cases listed below
- Additional deliveries by the original supplier
- New works/services, constituting a repetition of existing works/services
Explanation:
The award of the contract without prior publication in the Find a Tender service is lawful because it is being awarded as a Direct Process A under the Health Care Services (Provider Selection Regime) Regulations 2023. The justification being that:
• There is an existing provider of the health care services in question.
• The relevant authority is satisfied that the services can only be delivered by that provider, given their nature.
This applies to the current case because:
• The Start for Life Workforce Pilot enhances existing Health Visitor-led services.
• CCS have delivered the pilot from inception and hold the necessary operational infrastructure, workforce, and relationships.
• The extension is a continuation of existing services, focusing on embedding learning, scaling impact, and integrating with the Healthy Child Service.
Given the time-limited nature of the funding, dependence on existing workforce, and alignment with wider transformation programmes, no other provider is currently positioned to deliver the required outcomes within the given timeframe.
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
Section five. Award of contract
Contract No
1
Title
Start for Life Workforce Pilot & CCS 9 Month Extension
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
27 May 2025
five.2.2) Information about tenders
Number of tenders received: 1
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Cambridgeshire Community Services
Cambridge
Country
United Kingdom
NUTS code
- UKH12 - Cambridgeshire CC
Charity Commission (England and Wales)
1099485-2
The contractor is an SME
No
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £78,252
Total value of the contract/lot: £78,252
Section six. Complementary information
six.3) Additional information
The award decision-makers are:
Peter Taylor - Assistant Director, Public Health Commissioning
There are no declared conflicts or potential conflicts of interest.
six.4) Procedures for review
six.4.1) Review body
Norfolk County Council
County Hall, Martineau Lane
Norwich
NR1 2DH
Country
United Kingdom