Section one: Contracting entity
one.1) Name and addresses
Translink
Procurement Department
Belfast
BT2 7LX
Contact
Sarah McCarthy
sarah.mccarthy@translink.co.uk
Country
United Kingdom
Region code
UK - United Kingdom
Internet address(es)
Main address
https://etendersni.gov.uk/epps
Buyer's address
https://etendersni.gov.uk/epps
one.3) Communication
Additional information can be obtained from the above-mentioned address
one.6) Main activity
Urban railway, tramway, trolleybus or bus services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Advertising Services Framework - PME
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
Translink is seeking a strategic partner to work alongside the Brand Team to design & deliver a programme of corporate, tactical and brand campaigns for Translink and its service brands, primarily to consumers in Northern Ireland. If this is of interest please access the opportunity via the CfT on eTendersNI and complete the PME questionnaire.
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.3) Place of performance
NUTS codes
- UKN - Northern Ireland
two.2.4) Description of the procurement
To further enhance public transport in Northern Ireland, Translink is seeking to identify full service advertising agencies who have the capability and capacity to work collaboratively with Translink to deliver a full programme of brand marketing campaigns. This strategic partner will work alongside the Brand Team to design & deliver a programme of corporate, tactical and brand campaigns for Translink, its service brands and products. With increasing use of digital media, including social media channels, this will include a requirement for tracking and adapting digital elements of live campaigns.
Spend is in the region of £600,000 - £800,000 per annum with typical advertising campaign values between £15,000 - £20,000 and multiple campaigns often running concurrently. Spend under this Framework Agreement is not guaranteed and is dependent on budgetary approvals. Appointment to this Framework Agreement is no guarantee of any level of business. A number of projects will be progressed according to business requirements.
two.2.14) Additional information
Anticipated duration of the contract: The initial term of the Framework Agreement will run for 3 years from 1st September 2023 to 31st August 2026. The Framework Agreement may be extended, on agreement of both parties, for further period(s) of up to a maximum of 48 months.
two.3) Estimated date of publication of contract notice
28 November 2022
Section four. Procedure
four.1) Description
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.2) Time limit for receipt of expressions of interest
Date
31 October 2022
Local time
3:00pm
four.2.4) Languages in which tenders or requests to participate may be submitted
English