Section one: Contracting authority
one.1) Name and addresses
Anchor Hanover Group
2 Godwin St
Bradford
BD1 2ST
Contact
Samuel Roscoe
Country
United Kingdom
NUTS code
UKE41 - Bradford
Internet address(es)
Main address
one.3) Communication
Access to the procurement documents is restricted. Further information can be obtained at
https://anchorhanover.waxlive.com/S2C/Bespoke/AnchorHanover/AnchorHanoverRegistration.aspx
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted electronically via
https://anchorhanover.waxlive.com/S2C/Bespoke/AnchorHanover/AnchorHanoverRegistration.aspx
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Housing and community amenities
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
AHG_000363 - Creative Marketing (strategic)
two.1.2) Main CPV code
- 79413000 - Marketing management consultancy services
two.1.3) Type of contract
Services
two.1.4) Short description
Anchor Hanover Group requires the provision of a creative services agency or agencies to support the marketing teams across its full product portfolio and recruitment activities.
We want to develop more audience focused, targeted and, ultimately, effective marketing campaigns that help us deliver on sales, occupancy and recruitment targets.
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.3) Place of performance
NUTS codes
- UKE41 - Bradford
two.2.4) Description of the procurement
Currently, a number of creative agencies provide a range of services to Anchor. Our aim is to put in place an agency roster that will deliver required services across all our creative and campaign management needs.
The deliverables may be subject to change and are as follows:
- Integrated campaign planning, delivery and management
- Advertising Creative
- Digital Services
- Strategic Marketing
- Account services
These elements will support the marketing of Anchors product portfolio:
- Retirement properties for rent
- Extra Care
- Retirement Villages
- Properties for sale
- Care Homes
In addition to the above, the successful agencies will also be required to provide services to target our potential workforce, helping us attract and retain talent. Anchor employ 10,000 staff with an voluntary annual turnover of 30%, the agency will be expected to provide expertise in helping deliver against recruitment targets
two.2.6) Estimated value
Value excluding VAT: £1
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Start date
1 April 2022
This contract is subject to renewal
Yes
Description of renewals
1+1
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2.14) Additional information
The dates included in this PIN are estimated dates and may be subject to change.
Section three. Legal, economic, financial and technical information
three.1) Conditions for participation
three.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
three.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
three.2) Conditions related to the contract
three.2.3) Information about staff responsible for the performance of the contract
Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.2) Time limit for receipt of expressions of interest
Date
3 December 2021
Local time
4:00pm
four.2.4) Languages in which tenders or requests to participate may be submitted
English
four.2.5) Scheduled date for start of award procedures
1 March 2022
Section six. Complementary information
six.2) Information about electronic workflows
Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
six.4) Procedures for review
six.4.1) Review body
Leeds Combined Court Centre
1 Oxford Row
Leeds
LS1 3BG
Country
United Kingdom