Section one: Contracting authority
one.1) Name and addresses
Sunderland City Council
Civic Centre, Burdon Road
Sunderland
SR2 7DN
Contact
Mr Grant Richardson
grant.richardson@sunderland.gov.uk
Telephone
+44 1915612361
Country
United Kingdom
NUTS code
UKC23 - Sunderland
Internet address(es)
Main address
Buyer's address
one.4) Type of the contracting authority
Regional or local authority
one.5) Main activity
General public services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Marketing Services
Reference number
DN549344
two.1.2) Main CPV code
- 79342000 - Marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
Marketing services that will include provision for the following:
· Strategy and planning: integrated marketing and communications strategies, translating the strategy into, and producing, actionable, effective, cost efficient and measurable communications plans across all relevant channels, including online, offline, owned and earned, as well as paid-for media.
· Creative development and delivery: full design service across all types of project.
· Photography: development and production services on a standalone basis.
· Editorial: a wide range of editorial services across multiple media.
· Media buying: advising on targeted paid for marketing and can provide all media buying services for the Councils communications campaigns.
· Specialist consultancy services: new and innovative communications ideas and consultancy on specific subjects.
two.1.6) Information about lots
This contract is divided into lots: Yes
two.1.7) Total value of the procurement (excluding VAT)
Lowest offer: £1 / Highest offer: £300,000 taken into consideration
two.2) Description
two.2.1) Title
Strategy and Planning
Lot No
1
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
- 79961100 - Advertising photography services
two.2.3) Place of performance
NUTS codes
- UKC23 - Sunderland
two.2.4) Description of the procurement
Integrated marketing and communications strategies, translating the strategy into, and producing, actionable, effective, cost efficient and measurable communications plans across all relevant channels, including online, offline, owned and earned, as well as paid-for media.
two.2.5) Award criteria
Quality criterion - Name: Pass/Fail and Weighting / Weighting: 60
Quality criterion - Name: Social Value / Weighting: 10
Price - Weighting: 30
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2) Description
two.2.1) Title
Creative Development and Delivery
Lot No
2
two.2.2) Additional CPV code(s)
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
two.2.3) Place of performance
NUTS codes
- UKC23 - Sunderland
two.2.4) Description of the procurement
Full design service across all types of project.
two.2.5) Award criteria
Quality criterion - Name: Pass/Fail and Weighting / Weighting: 60
Quality criterion - Name: Social Value / Weighting: 10
Price - Weighting: 30
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2) Description
two.2.1) Title
Photography
Lot No
3
two.2.2) Additional CPV code(s)
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
two.2.3) Place of performance
NUTS codes
- UKC23 - Sunderland
two.2.4) Description of the procurement
Photography development and production services on a standalone basis.
two.2.5) Award criteria
Quality criterion - Name: Pass/Fail and Weighting / Weighting: 60
Quality criterion - Name: Social Value / Weighting: 10
Price - Weighting: 30
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2) Description
two.2.1) Title
Media Buying
Lot No
5
two.2.2) Additional CPV code(s)
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
two.2.3) Place of performance
NUTS codes
- UKC23 - Sunderland
two.2.4) Description of the procurement
Advising on targeted paid for marketing and can provide all media buying services for the Councils communications campaigns.
two.2.5) Award criteria
Quality criterion - Name: Pass/Fail and Weighting / Weighting: 60
Quality criterion - Name: Social Value / Weighting: 10
Price - Weighting: 30
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2) Description
two.2.1) Title
Specialist Consultancy
Lot No
6
two.2.2) Additional CPV code(s)
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
two.2.3) Place of performance
NUTS codes
- UKC23 - Sunderland
two.2.4) Description of the procurement
New and innovative communications ideas and consultancy on specific subjects.
two.2.5) Award criteria
Quality criterion - Name: Pass/Fail and Weighting / Weighting: 60
Quality criterion - Name: Social Value / Weighting: 10
Price - Weighting: 30
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2021/S 000-013099
Section five. Award of contract
Lot No
1
Title
Strategy and Planning
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
27 August 2021
five.2.2) Information about tenders
Number of tenders received: 5
The contract has been awarded to a group of economic operators: Yes
five.2.3) Name and address of the contractor
Narrative Integrated Communications Limited
Sunderland
SR5 2TA
Country
United Kingdom
NUTS code
- UKC - North East (England)
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
Karol Marketing Group
Newcastle
NE6 1LR
Country
United Kingdom
NUTS code
- UKC - North East (England)
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
Drummond Central Ltd
Newcastle
NE2 4PQ
Country
United Kingdom
NUTS code
- UKC - North East (England)
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
Cool Blue Brand Communications Ltd
Newcastle
NE1 2DF
Country
United Kingdom
NUTS code
- UKC - North East (England)
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
Studio Blackburn
London
E2 7PR
Country
United Kingdom
NUTS code
- UKI - London
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Lowest offer: £1 / Highest offer: £300,000 taken into consideration
Section five. Award of contract
Lot No
2
Title
Creative Development and Delivery
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
27 August 2021
five.2.2) Information about tenders
Number of tenders received: 13
The contract has been awarded to a group of economic operators: Yes
five.2.3) Name and address of the contractor
Up North Communications Limited
Washington
NE38 0AQ
Country
United Kingdom
NUTS code
- UKC - North East (England)
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
Creo Communications Limited
Sunderland
SR1 1PB
Country
United Kingdom
NUTS code
- UKC - North East (England)
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
The Works Design & Print Ltd
Durham
DH3 4AN
Country
United Kingdom
NUTS code
- UKC - North East (England)
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
Bread and Butter Creative Limited
Wrexham
OX5 1NA
Country
United Kingdom
NUTS code
- UKL - Wales
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
Narrative Integrated Communications Limited
Sunderland
SR5 2TA
Country
United Kingdom
NUTS code
- UKC - North East (England)
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
Inspired Agency Ltd
Newcastle
NE6 5BF
Country
United Kingdom
NUTS code
- UKC - North East (England)
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
Drummond Central Ltd
Newcastle
NE2 4PQ
Country
United Kingdom
NUTS code
- UKC - North East (England)
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
Cool Blue Brand Communications Ltd
Newcastle
NE1 2DF
Country
United Kingdom
NUTS code
- UKC - North East (England)
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Lowest offer: £1 / Highest offer: £300,000 taken into consideration
Section five. Award of contract
Lot No
3
Title
Photography
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
27 August 2021
five.2.2) Information about tenders
Number of tenders received: 3
The contract has been awarded to a group of economic operators: Yes
five.2.3) Name and address of the contractor
Edge Agency
Newcastle
NE1 1UN
Country
United Kingdom
NUTS code
- UKC - North East (England)
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
Inspired Agency Ltd
Newcastle
NE6 5BF
Country
United Kingdom
NUTS code
- UKC - North East (England)
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
Dan Prince Photography Limited
Sunderland
DH5 8LA
Country
United Kingdom
NUTS code
- UKC - North East (England)
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Lowest offer: £1 / Highest offer: £300,000 taken into consideration
Section five. Award of contract
Lot No
4
Title
Editorial
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
27 August 2021
five.2.2) Information about tenders
Number of tenders received: 12
The contract has been awarded to a group of economic operators: Yes
five.2.3) Name and address of the contractor
Creo Communnications Limited
Sunderland
SR1 1PB
Country
United Kingdom
NUTS code
- UKC - North East (England)
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
Narrative Integrated Communications Limited
Sunderland
SR5 2TA
Country
United Kingdom
NUTS code
- UKC - North East (England)
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
Edge Agency
Newcastle
NE1 1UN
Country
United Kingdom
NUTS code
- UKC - North East (England)
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
The Campaign House
Coventry
CV9 1AY
Country
United Kingdom
NUTS code
- UKG - West Midlands (England)
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
Cool Blue Brand Communications Ltd
Newcastle
NE1 2DF
Country
United Kingdom
NUTS code
- UKC - North East (England)
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Lowest offer: £1 / Highest offer: £300,000 taken into consideration
Section five. Award of contract
Lot No
5
Title
Media Buying
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
27 August 2021
five.2.2) Information about tenders
Number of tenders received: 5
The contract has been awarded to a group of economic operators: Yes
five.2.3) Name and address of the contractor
Narrative Integrated Communications Limited
Sunderland
SR5 2TA
Country
United Kingdom
NUTS code
- UKC - North East (England)
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
Davethedog Communications Ltd
Sunderland
SR3 3XW
Country
United Kingdom
NUTS code
- UKC - North East (England)
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
Steve Davidson Advertising Ltd
Ryton
NE40 3PT
Country
United Kingdom
NUTS code
- UKC - North East (England)
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
The Works Design & Print Ltd
Durham
DH3 4AN
Country
United Kingdom
NUTS code
- UKC - North East (England)
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
Inspired Agency Ltd
Newcastle
NE6 5BF
Country
United Kingdom
NUTS code
- UKC - North East (England)
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Lowest offer: £1 / Highest offer: £300,000 taken into consideration
Section five. Award of contract
Lot No
6
Title
Specialist Consultancy Services
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
27 August 2021
five.2.2) Information about tenders
Number of tenders received: 2
The contract has been awarded to a group of economic operators: Yes
five.2.3) Name and address of the contractor
Drummond Central Ltd
Newcastle
NE2 4PQ
Country
United Kingdom
NUTS code
- UKC - North East (England)
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
Studio Blackburn
London
E2 7PR
Country
United Kingdom
NUTS code
- UKI - London
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Lowest offer: £1 / Highest offer: £300,000 taken into consideration
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
Sunderland City Council
Burdon Road
Sunderland
SR2 7DN
Country
United Kingdom