Section one: Contracting authority
one.1) Name and addresses
Defra Network eTendering Portal
Seacole Building, 2 Marsham Street
London
SW1P 4DF
Contact
katie thompson
Telephone
+44 00000000000
Country
United Kingdom
Region code
UK - United Kingdom
Internet address(es)
Main address
https://www.gov.uk/government/organisations/department-for-environment-food-rural-affairs
Buyer's address
https://defra-family.force.com/s/Welcome
one.2) Information about joint procurement
The contract is awarded by a central purchasing body
one.3) Communication
Additional information can be obtained from the above-mentioned address
Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at
https://defra-family.force.com/s/Welcome
one.4) Type of the contracting authority
Ministry or any other national or federal authority
one.5) Main activity
Environment
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Communications Research Call off Contract
two.1.2) Main CPV code
- 79310000 - Market research services
two.1.3) Type of contract
Services
two.1.4) Short description
We commission and undertake research to inform the development of communications activities and evaluate their impact. Research is vital in understanding our audiences and providing insight to increase the effectiveness of our communications, as well as to measure impact.
Our aim is to create a call-off contract through which we will commission suppliers to work as research partners and support us in the delivery of insight activity to inform and evaluate our communications – including low/no cost activity as well as paid-for marketing campaigns. This will span the following:
1. Generate a greater understanding of our target audiences, including most appropriate channels, language and tone when communicating with them on a wide range of Defra policies and announcements.
2. Understand awareness, understanding and perceptions of policies, announcements and activities amongst our target audiences.
3. Identify barriers and levers to behaviour change among relevant audiences.
4. Test messaging and visual assets with audiences to inform and improve communications strategies and targeting.
5. Evaluate the impact of communications strategies a wide range of policy areas.
We work with a wide range of audiences in the UK and internationally. We will require research suppliers who can conduct research with specific local and sector audiences in addition to the general public (for example, our key audiences include but are not limited to farmers and landowners, pet owners, veterinarians, local authorities and NGOs).
two.1.5) Estimated total value
Value excluding VAT: £1,500,000
two.1.6) Information about lots
This contract is divided into lots: Yes
two.2) Description
two.2.1) Title
Public Polling
Lot No
3
two.2.2) Additional CPV code(s)
- 79310000 - Market research services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
We commission and undertake research to inform the development of communications activities and evaluate their impact. Research is vital in understanding our audiences and providing insight to increase the effectiveness of our communications, as well as to measure impact.
Our aim is to create a call-off contract through which we will commission suppliers to work as research partners and support us in the delivery of insight activity to inform and evaluate our communications – including low/no cost activity as well as paid-for marketing campaigns. This will span the following:
1. Generate a greater understanding of our target audiences, including most appropriate channels, language and tone when communicating with them on a wide range of Defra policies and announcements.
2. Understand awareness, understanding and perceptions of policies, announcements and activities amongst our target audiences.
3. Identify barriers and levers to behaviour change among relevant audiences.
4. Test messaging and visual assets with audiences to inform and improve communications strategies and targeting.
5. Evaluate the impact of communications strategies a wide range of policy areas.
We work with a wide range of audiences in the UK and internationally. We will require research suppliers who can conduct research with specific local and sector audiences in addition to the general public (for example, our key audiences include but are not limited to farmers and landowners, pet owners, veterinarians, local authorities and NGOs).
two.2) Description
two.2.1) Title
Qualitative Research
Lot No
1
two.2.2) Additional CPV code(s)
- 79310000 - Market research services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
We commission and undertake research to inform the development of communications activities and evaluate their impact. Research is vital in understanding our audiences and providing insight to increase the effectiveness of our communications, as well as to measure impact.
Our aim is to create a call-off contract through which we will commission suppliers to work as research partners and support us in the delivery of insight activity to inform and evaluate our communications – including low/no cost activity as well as paid-for marketing campaigns. This will span the following:
1. Generate a greater understanding of our target audiences, including most appropriate channels, language and tone when communicating with them on a wide range of Defra policies and announcements.
2. Understand awareness, understanding and perceptions of policies, announcements and activities amongst our target audiences.
3. Identify barriers and levers to behaviour change among relevant audiences.
4. Test messaging and visual assets with audiences to inform and improve communications strategies and targeting.
5. Evaluate the impact of communications strategies a wide range of policy areas.
We work with a wide range of audiences in the UK and internationally. We will require research suppliers who can conduct research with specific local and sector audiences in addition to the general public (for example, our key audiences include but are not limited to farmers and landowners, pet owners, veterinarians, local authorities and NGOs).
two.2) Description
two.2.1) Title
Quantitative Research
Lot No
2
two.2.2) Additional CPV code(s)
- 79310000 - Market research services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
We commission and undertake research to inform the development of communications activities and evaluate their impact. Research is vital in understanding our audiences and providing insight to increase the effectiveness of our communications, as well as to measure impact.
Our aim is to create a call-off contract through which we will commission suppliers to work as research partners and support us in the delivery of insight activity to inform and evaluate our communications – including low/no cost activity as well as paid-for marketing campaigns. This will span the following:
1. Generate a greater understanding of our target audiences, including most appropriate channels, language and tone when communicating with them on a wide range of Defra policies and announcements.
2. Understand awareness, understanding and perceptions of policies, announcements and activities amongst our target audiences.
3. Identify barriers and levers to behaviour change among relevant audiences.
4. Test messaging and visual assets with audiences to inform and improve communications strategies and targeting.
5. Evaluate the impact of communications strategies a wide range of policy areas.
We work with a wide range of audiences in the UK and internationally. We will require research suppliers who can conduct research with specific local and sector audiences in addition to the general public (for example, our key audiences include but are not limited to farmers and landowners, pet owners, veterinarians, local authorities and NGOs).
two.3) Estimated date of publication of contract notice
30 August 2024
Section four. Procedure
four.1) Description
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
Section six. Complementary information
six.3) Additional information
Overview of the Authority
Defra Group Communications is a team of over 200 communications professionals spread across 35 locations around the country working together to help build a green and healthy future. We are the only communications team across Whitehall that offers a genuine group-wide shared service, delivering communications on behalf of Defra and five Arm’s Length Bodies: Animal and Plant Health Agency (APHA), Environment Agency, Natural England, Forestry Commission, and Rural Payments Agency.
We provide communications across a wide range of policy areas, for example including (but not limited to):
• Water, including demonstrating government is taking tough action on water companies and cleaning up rivers, lakes and seas.
• Farming and food security, including increasing engagement with farming schemes and grants.
• Waste, including supporting industry and consumers to reduce waste as part of creating a roadmap to a zero-waste economy.
• Nature recovery, including demonstrating government commitment and action on creating and enhancing habitat.
• Flooding, including promoting action to protect communities from flooding and raise awareness of flood prevention measures amongst the public.
• Biosecurity, including increasing awareness and adherence to good biosecurity practice to reduce the risk of disease impacts.
Background to the Requirement
We commission and undertake research to inform the development of communications activities and evaluate their impact. Research is vital in understanding our audiences and providing insight to increase the effectiveness of our communications, as well as to measure impact.
Our aim is to create a call-off contract through which we will commission suppliers to work as research partners and support us in the delivery of insight activity to inform and evaluate our communications – including low/no cost activity as well as paid-for marketing campaigns. This will span the following:
1. Generate a greater understanding of our target audiences, including most appropriate channels, language and tone when communicating with them on a wide range of Defra policies and announcements.
2. Understand awareness, understanding and perceptions of policies, announcements and activities amongst our target audiences.
3. Identify barriers and levers to behaviour change among relevant audiences.
4. Test messaging and visual assets with audiences to inform and improve communications strategies and targeting.
5. Evaluate the impact of communications strategies a wide range of policy areas.
We work with a wide range of audiences in the UK and internationally. We will require research suppliers who can conduct research with specific local and sector audiences in addition to the general public (for example, our key audiences include but are not limited to farmers and landowners, pet owners, veterinarians, local authorities and NGOs).
Lot Structure
The maximum (not guaranteed) spend for the contract will be £1.5 million (excluding VAT). The contract will be for an initial two-year period (commencing April 2025) with an option to extend for up to one year. We intend to break down the procurement in three distinct Lots, split by research methodology.
The Lots and their values (excluding VAT) are outlined below.
• Lot 1: Qualitative Research (£550,000)
• Lot 2: Quantitative Research (£800,000)
• Lot 3: Public Polling (£150,000)
Suppliers will have the opportunity to bid for all or any combination of the three Lots.
Please note, the budgets described for each Lot are maximum spends for the length of the call-off contract and will include all extension options in the contract. They are not a guaranteed spend within the contract, which will be dependent on business need.
The exact scope and requirements for each Lot will be provided in due course as part of the Bid Pack.
Intended Timelines for the Competition
We have outlined our intended timelines below.
Please note, these are subject to change.
Prior Information Notice Published – 30th August 2024
Supplier Engagement Event – October 2024
ITT and Bidder pack published – November 2024
ITT closes – Mid December 2024
Virtual Pitches – January 2025
Contract Award – Mid March 2025
Expected Commencement date of contract – 1st April 2025.
Through the issuing of this Prior Information Notice (PIN), Defra Group Communications wish to notify and engage the market to understand both supplier capability and the level of interest in this opportunity.
Next Steps
To register your interest in this potential opportunity and to attend a virtual supplier engagement event in October (dates tbc) please send an email to katie.thompson@defra.gov.uk with the name and email addresses of the representatives you wish to be invited to the event and confirming your interest. The event will be held on Microsoft teams and details will be confirmed in due course.