Section one: Contracting authority
one.1) Name and addresses
Defra Network eTendering Portal
Seacole Building, 2 Marsham Street
London
SW1P 4DF
Contact
Katie Thompson
Telephone
+44 00000000000
Country
United Kingdom
Region code
UK - United Kingdom
Internet address(es)
Main address
https://www.gov.uk/government/organisations/department-for-environment-food-rural-affairs
Buyer's address
https://defra-family.force.com/s/Welcome
one.2) Information about joint procurement
The contract is awarded by a central purchasing body
one.3) Communication
Additional information can be obtained from the above-mentioned address
Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at
https://defra-family.force.com/s/Welcome
one.4) Type of the contracting authority
Ministry or any other national or federal authority
one.5) Main activity
Environment
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Communications Research Call off Contract
two.1.2) Main CPV code
- 79310000 - Market research services
two.1.3) Type of contract
Services
two.1.4) Short description
The intention is to create a call-off contract through which we will commission suppliers to work as research partners and support us in the delivery of insight activity to inform and evaluate our communications – including low/no cost activity as well as paid-for marketing campaigns.
two.1.5) Estimated total value
Value excluding VAT: £1,500,000
two.1.6) Information about lots
This contract is divided into lots: Yes
two.2) Description
two.2.1) Title
Public Polling
Lot No
3
two.2.2) Additional CPV code(s)
- 79310000 - Market research services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
Our aim is to create a call-off contract through which we will commission suppliers to work as research partners and support us in the delivery of insight activity to inform and evaluate our communications – including low/no cost activity as well as paid-for marketing campaigns. This will span the following:
Generate a greater understanding of our target audiences, including most appropriate channels, language and tone when communicating with them on a wide range of Defra policies and announcements.
Understand awareness, understanding and perceptions of policies, announcements and activities amongst our target audiences.
Identify barriers and levers to behaviour change among relevant audiences.
Test messaging and visual assets with audiences to inform and improve communications strategies and targeting.
Evaluate the impact of communications strategies a wide range of policy areas.
two.2) Description
two.2.1) Title
Qualitative Research
Lot No
1
two.2.2) Additional CPV code(s)
- 79310000 - Market research services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
Our aim is to create a call-off contract through which we will commission suppliers to work as research partners and support us in the delivery of insight activity to inform and evaluate our communications – including low/no cost activity as well as paid-for marketing campaigns. This will span the following:
Generate a greater understanding of our target audiences, including most appropriate channels, language and tone when communicating with them on a wide range of Defra policies and announcements.
Understand awareness, understanding and perceptions of policies, announcements and activities amongst our target audiences.
Identify barriers and levers to behaviour change among relevant audiences.
Test messaging and visual assets with audiences to inform and improve communications strategies and targeting.
Evaluate the impact of communications strategies a wide range of policy areas.
two.2) Description
two.2.1) Title
Quantitative Research
Lot No
2
two.2.2) Additional CPV code(s)
- 79310000 - Market research services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
Our aim is to create a call-off contract through which we will commission suppliers to work as research partners and support us in the delivery of insight activity to inform and evaluate our communications – including low/no cost activity as well as paid-for marketing campaigns. This will span the following:
Generate a greater understanding of our target audiences, including most appropriate channels, language and tone when communicating with them on a wide range of Defra policies and announcements.
Understand awareness, understanding and perceptions of policies, announcements and activities amongst our target audiences.
Identify barriers and levers to behaviour change among relevant audiences.
Test messaging and visual assets with audiences to inform and improve communications strategies and targeting.
Evaluate the impact of communications strategies a wide range of policy areas.
two.3) Estimated date of publication of contract notice
30 August 2024
Section four. Procedure
four.1) Description
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes