Section one: Contracting authority
one.1) Name and addresses
VisitBritain/VisitEngland
3 Grosvenor Gardens
London
SW1W 0BD
Contact
Procurement Team
Country
United Kingdom
Region code
UKI3 - Inner London – West
Internet address(es)
Main address
Buyer's address
https://visitbritain.force.com/s/Welcome
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Other activity
Tourism
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
BTA1855 - Meta Advertising (Facebook and Instagram)
Reference number
BTA1855
two.1.2) Main CPV code
- 79341400 - Advertising campaign services
two.1.3) Type of contract
Services
two.1.4) Short description
This contract will be used to cover all spend under a total £50k on the social media platforms Facebook and Instagram.
On these platforms, VisitBritain content reaches a small
audience, (Meta estimates organic reach to be under 5% of your audience), however by paying for content to be
“boosted” to a larger audience this increases reach,
engagement and therefore improves social media
performance, which contributes to VisitBritain’s ROI
calculations.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £500,000
two.2) Description
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
Single Tender Action - Award of Meta Advertisng (Facebook and Instagram)
two.2.5) Award criteria
Price
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Award of a contract without prior publication of a call for competition in the cases listed below
- The procurement falls outside the scope of application of the regulations
Explanation:
Contract awarded via Single Tender Action under Public Contracts Regulation 32(2)(b)(ii) due to the absence of competition for technical reasons as approved by VisitBritain and DCMS (Sponsor Organisation)
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
Section five. Award of contract
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
6 September 2023
five.2.2) Information about tenders
Number of tenders received: 1
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Meta Platform Ireland Limited
Block J, Serpentine Ave, Dublin
Dublin
D04 N9T7
Country
Ireland
NUTS code
- IE06 - Eastern and Midland
The contractor is an SME
No
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £500,000
Total value of the contract/lot: £500,000
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
VisitBritain/VisitEngland
3 Grosvenor Gardens
London
SW1W 0BD
Country
United Kingdom
Internet address
six.4.2) Body responsible for mediation procedures
Royal Court of Justice, The Strand
The High Court, Royal Court of Justice, The Strand, London, WC2A 2LL
London
WC2A 2LL
generaloffice@administrativecourtoffice.justice.gov.uk
Country
United Kingdom
Internet address
six.4.4) Service from which information about the review procedure may be obtained
VisitBritain/VisitEngland
3 Grosvenor Gardens
London
SW1W 0BD
Country
United Kingdom