Section one: Contracting authority
one.1) Name and addresses
Construction Industry Training Board
www.citb.co.uk
Peterborough
PE2 8TY
Contact
Grant Carr
Telephone
+44 3004567000
Country
United Kingdom
Region code
UK - United Kingdom
National registration number
United Kingdom
Internet address(es)
Main address
Buyer's address
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted to the above-mentioned address
one.4) Type of the contracting authority
European Institution/Agency or International Organisation
one.5) Main activity
Economic and financial affairs
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Creative Tender
Reference number
PROC2022033
two.1.2) Main CPV code
- 79341400 - Advertising campaign services
two.1.3) Type of contract
Services
two.1.4) Short description
CITB is looking for a creative agency framework that can support our multi-skilled in-house team to maximise the potential of our campaign and creative work. We are looking to appoint agencies that are creative, flexible and target focused. The successful agencies will know the CITB way, will be able to respond well to client feedback, have a real grasp of working across the whole UK, as well as the separate nations. We are looking for agencies that can inspire us to think differently and provide us with innovative approaches.
two.1.5) Estimated total value
Value excluding VAT: £4,000,000
two.1.6) Information about lots
This contract is divided into lots: Yes
Tenders may be submitted for all lots
Maximum number of lots that may be awarded to one tenderer: 2
The contracting authority reserves the right to award contracts combining the following lots or groups of lots:
Lot 1 Strategic/Big campaign
Lot 2 Day to day support (quick turnaround work)
two.2) Description
two.2.1) Title
Lot 1 Strategic/Big campaign
Lot No
1
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
- 79341100 - Advertising consultancy services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
Main site or place of performance
UNITED KINGDOM
two.2.4) Description of the procurement
A creative approach to both campaign development and corporate documents. For example:
Empathise
Insight
Creation
Mockup
Test
Review
Delivery of creative solutions to brief - Offering various creative options, for example at least 3 creative approaches to new campaign work
Work with comms team to understand the requirements and develop a response that answers: What is your brand? What are your business goals? What are your marketing goals? Where is your target audience? What is your budget? Who are we making this for? What is their problem? What do these people do?
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.6) Estimated value
Value excluding VAT: £4,000,000
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
60
This contract is subject to renewal
No
two.2.9) Information about the limits on the number of candidates to be invited
Envisaged minimum number: 5
two.2.10) Information about variants
Variants will be accepted: Yes
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2.14) Additional information
To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/AY9R3K82A9
two.2) Description
two.2.1) Title
Lot 2 Day to day support (quick turnaround work)
Lot No
2
two.2.2) Additional CPV code(s)
- 79341100 - Advertising consultancy services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
Main site or place of performance
UNITED KINGDOM
two.2.4) Description of the procurement
•Recruitment Packs (Board and Council)- working with our governing body the Department for Education to recruit appropriate advocates to represent CITB. Up to £5k each with 1-2 recruitment opportunities each year
•Recruitment Packs (CITB)- working with our Executive team to recruit senior roles within CITB. Up to £3k each with multiple recruitment opportunities each year
•Developing social media assets to support messaging
•Video editing for internal communications- on average 1 video every fortnight
•Publications – for new standards and training modules – these are educational materials
oMaximum of an annual refresh to all materials (see www.shop.citb.co.uk)
oIncluding tone of voice, imagery sourcing, copywriting etc.
•Corporate documents- Annual Report and Accounts, Business Plans, Research reports, Construction Skills Network report, performance reporting –
oMeeting accessibility guidelines
oAssets to support dissemination of reports and raise awareness of our work – this could be in the form of social assets, but also considering infographics for website, internal use and explainer visual assets
oMultipurpose assets that can also be shared with media outlets and our stakeholders such as building federations who have their own communications channels for sharing updates with their members
•Retrieving existing creative from the DAM and updating in line with brief, leaflets, resize of artwork, video editing of user generated content for use on social media, PowerPoint presentations
•Photography/ videography
oAgency to have the capability to collect photos and videos from construction sites (have own PPE) including relevant document to be GDPR compliant e.g. model release forms
oSource and purchase stock photography where required
oEdit videos for internal and external use - Click here to download
oVideos to include subtitles and CITB logo as a minimum
oCITB need to own all assets
oAnimation – ability to design animation for internal and external use that bring to life and explain complex processes or problems in an engaging and accessible way (these would also need to be translated into Welsh). Subtitles where needed and appropriate
•Digital Asset Management –
oUpload of all artwork files and following procedure,
oUpload of images to include permissions where needed.
oUpload Consent Forms
oRemove old artwork when we are updating campaign materials to avoid duplication
•Copywriting and proof reading
•Stakeholder engagement
oThis will include on occasions working directly with other CITB internal teams such as publications or research teams.
oCreate engaging support materials
•Welsh- Rework artwork to fit Welsh language. Approximately 70% of design work to be translated (by 3rd party) and therefore creative re-worked to fit new text.
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
60
This contract is subject to renewal
No
two.2.9) Information about the limits on the number of candidates to be invited
Envisaged minimum number: 5
two.2.10) Information about variants
Variants will be accepted: Yes
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2.14) Additional information
To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/5R7958R9MK
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Date
28 October 2022
Local time
5:00pm
four.2.4) Languages in which tenders or requests to participate may be submitted
English
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: No
six.2) Information about electronic workflows
Electronic ordering will be used
six.3) Additional information
The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
For more information about this opportunity, please visit the Delta eSourcing portal at:
To respond to this opportunity, please click here:
https://www.delta-esourcing.com/respond/AY9R3K82A9
GO Reference: GO-2022928-PRO-21035223
six.4) Procedures for review
six.4.1) Review body
Construction Industry Training Board
Bircham Newton
King's Lynn
PE31 6RH
Telephone
+44 3004567000
Country
United Kingdom