Contract

Marketing and Brand Strategy and Media Buying Agency

  • Solent University

F03: Contract award notice

Notice identifier: 2021/S 000-026858

Procurement identifier (OCID): ocds-h6vhtk-029c6e

Published 27 October 2021, 9:16am



Section one: Contracting authority

one.1) Name and addresses

Solent University

East Park Terrace

SOUTHAMPTON

SO140YN

Contact

Mandy Stephens

Email

finance.procurement@solent.ac.uk

Telephone

+44 2382013402

Country

United Kingdom

NUTS code

UKJ32 - Southampton

Internet address(es)

Main address

www.solent.ac.uk

one.4) Type of the contracting authority

Body governed by public law

one.5) Main activity

Education


Section two: Object

two.1) Scope of the procurement

two.1.1) Title

Marketing and Brand Strategy and Media Buying Agency

Reference number

20/ER/01

two.1.2) Main CPV code

  • 79342000 - Marketing services

two.1.3) Type of contract

Services

two.1.4) Short description

Contracts have been awarded for:

Marketing & brand strategy agency (Lot 1)

Media Buying Agency (Lot 2)

two.1.6) Information about lots

This contract is divided into lots: Yes

two.1.7) Total value of the procurement (excluding VAT)

Lowest offer: £478,700.57 / Highest offer: £536,865.02 taken into consideration

two.2) Description

two.2.1) Title

Lot No

1

two.2.2) Additional CPV code(s)

  • 79342000 - Marketing services

two.2.3) Place of performance

NUTS codes
  • UKJ3 - Hampshire and Isle of Wight

two.2.4) Description of the procurement

Marketing and Brand Strategy Agency

two.2.5) Award criteria

Price

two.2.11) Information about options

Options: Yes

Description of options

Initial term 2 years plus option to extend for 3 x 1 year periods.

two.2.14) Additional information

Value over the life of the contract including extensions is anticipated to be in the region of between £500k and £1m.

Evaluation pricing was based on scenarios rather than the overall potential contract value due to the nature of the contract, no guaranteed level of spend.

two.2) Description

two.2.1) Title

Media Buying Agency

Lot No

2

two.2.2) Additional CPV code(s)

  • 79342000 - Marketing services

two.2.3) Place of performance

NUTS codes
  • UKJ3 - Hampshire and Isle of Wight

two.2.4) Description of the procurement

Media Buying Agency

two.2.5) Award criteria

Price

two.2.11) Information about options

Options: Yes

Description of options

Initial term 2 years plus option to extend for 3 x 1 year periods.

two.2.14) Additional information

Value over the life of the contract including extensions is anticipated to be in the region of between £4.5m and £7.5m.

Evaluation pricing was based on scenarios rather than the overall potential contract value due to the nature of the contract, no guaranteed level of spend.


Section four. Procedure

four.1) Description

four.1.1) Type of procedure

Restricted procedure

four.1.8) Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: No

four.2) Administrative information

four.2.1) Previous publication concerning this procedure

Notice number: 2021/S 000-005373


Section five. Award of contract

Contract No

20/ER/01

Lot No

1

Title

Marketing and Brand Strategy Agency

A contract/lot is awarded: Yes

five.2) Award of contract

five.2.1) Date of conclusion of the contract

14 September 2021

five.2.2) Information about tenders

Number of tenders received: 3

The contract has been awarded to a group of economic operators: No

five.2.3) Name and address of the contractor

PS London Ltd

London

Country

United Kingdom

NUTS code
  • UKI - London
The contractor is an SME

Yes

five.2.4) Information on value of contract/lot (excluding VAT)

Lowest offer: £21,000 / Highest offer: £58,000 taken into consideration


Section five. Award of contract

Contract No

20/ER/01 Lot 2

Lot No

2

Title

Media Buying

A contract/lot is awarded: Yes

five.2) Award of contract

five.2.1) Date of conclusion of the contract

19 August 2021

five.2.2) Information about tenders

Number of tenders received: 5

The contract has been awarded to a group of economic operators: No

five.2.3) Name and address of the contractor

Havas People Limited

Maidstone

Country

United Kingdom

NUTS code
  • UKJ4 - Kent
The contractor is an SME

Yes

five.2.4) Information on value of contract/lot (excluding VAT)

Lowest offer: £457,750 / Highest offer: £478,865 taken into consideration


Section six. Complementary information

six.3) Additional information

Please note the lowest and highest offers taken into consideration were based on scenarios rather than the overall potential contract value due to the nature of the contract, no guaranteed level of spend.

six.4) Procedures for review

six.4.1) Review body

Solent University

East Park Terrace

Southampton

SO140YN

Telephone

+44 2382013402

Country

United Kingdom