Scope
Reference
TEN-2526-002
Description
We want to establish Nest as a pension brand in the minds of our members and the working population likely to have a Nest pension at some point during their working lives.
To do this, we recognise that the role of our brand in our communications will become more important than ever.
We've already appointed a strategic brand partner and a production partner to help deliver brand distinctive assets and a brand campaign. We're now looking to build up brand collateral in tools and templates and output delivered in partnership with our in-house creative team.
Commercial tool
Establishes a framework
Total value (estimated)
- £800,000 excluding VAT
- £960,000 including VAT
Above the relevant threshold
Contract dates (estimated)
- 1 October 2025 to 30 September 2029
- 4 years
Main procurement category
Services
CPV classifications
- 79340000 - Advertising and marketing services
Contract locations
- UKI - London
Lot 1. Creative overflow studio for PowerPoint services
Description
We're looking for a specialist PowerPoint partner who will act as our adviser, collaborator and co-creator, supporting and helping to guide our template creation, usage, storytelling, basic desktop publishing and ultimately designing our presentations and decks for success. We see this as the brand glue within our organisation that helps us present who we are both internally and externally.
Lot value (estimated)
- £192,000 including VAT
Framework lot values may be shared with other lots
Same for all lots
CPV classifications, contract locations and contract dates are shown in the Scope section, because they are the same for all lots.
Lot 2. Creative overflow studio for Photography services
Description
We're looking for a photographic production service that can do more than just take stock photography of our members, or business to business customers, events and our staff. We want a service which can embody our purpose - providing financial wellbeing for all - by thinking about how we portray our members authentically, conveying a strong emotional connection. We want you to act as our co-creators and collaborators helping and supporting us
Lot value (estimated)
- £192,000 including VAT
Framework lot values may be shared with other lots
Same for all lots
CPV classifications, contract locations and contract dates are shown in the Scope section, because they are the same for all lots.
Lot 3. Creative overflow studio for video services
Description
We're looking for a video production service that can do more than just your run of the mill corporate interview style video. We want a service which can embody our purpose - providing financial wellbeing for all - by thinking about how we capture strong emotional connections to our brand creating a video style that adapts for interviews, vox pops, member and business stories. We want you to act as our co-creators and collaborators helping and supporting us.
Lot value (estimated)
- £192,000 including VAT
Framework lot values may be shared with other lots
Same for all lots
CPV classifications, contract locations and contract dates are shown in the Scope section, because they are the same for all lots.
Lot 4. Creative overflow studio for design services
Description
We're looking for specialist design partner who will act as our adviser, collaborator and co-creator, supporting and helping to guide our template creation in tools like Creative suite and Canva and support us in setting up occasional prototyping layouts in Figma
Lot value (estimated)
- £192,000 including VAT
Framework lot values may be shared with other lots
Same for all lots
CPV classifications, contract locations and contract dates are shown in the Scope section, because they are the same for all lots.
Lot 5. Creative overflow studio for content services
Description
We're looking for a specialist content partner that can act as our adviser, collaborator and co-creator, supporting and helping to guide the development and execution of our brand voice and tones of voice by customer journey, segment and channel.
Lot value (estimated)
- £192,000 including VAT
Framework lot values may be shared with other lots
Same for all lots
CPV classifications, contract locations and contract dates are shown in the Scope section, because they are the same for all lots.
Framework
Maximum number of suppliers
5
Maximum percentage fee charged to suppliers
0%
Framework operation description
prices by quoted rate cards
Award method when using the framework
Without competition
Contracting authorities that may use the framework
Establishing party only
Participation
Particular suitability
Lot 1. Creative overflow studio for PowerPoint services
Lot 2. Creative overflow studio for Photography services
Lot 3. Creative overflow studio for video services
Lot 4. Creative overflow studio for design services
Lot 5. Creative overflow studio for content services
Small and medium-sized enterprises (SME)
Submission
Enquiry deadline
6 June 2025, 4:00pm
Tender submission deadline
4 July 2025, 12:00pm
Submission address and any special instructions
Tenders may be submitted electronically
Yes
Languages that may be used for submission
English
Award decision date (estimated)
19 September 2025
Award criteria
| Name | Description | Type | Weighting |
|---|---|---|---|
| meeting quality | Demonstrating how you could meet the criteria set out under each lot. |
Quality | 20% |
| Quality of work | Quality | 20% | |
| video | Quality | 20% | |
| resource management | Quality | 15% | |
| rate cards | Cost | 15% | |
| account management | Quality | 10% |
Other information
Description of risks to contract performance
nest is continuing to grow its Brand and advertising and our creative services needs could exceed the current estimated budget
Applicable trade agreements
- Government Procurement Agreement (GPA)
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Open procedure
Justification for not publishing a preliminary market engagement notice
not required as Nest is very aware of the market cosequently there was no need to develop its requirements
Contracting authority
1
- Public Procurement Organisation Number: PQGC-5667-VDDT
10 South Colonnade
London
E14 4PU
United Kingdom
Region: UKI42 - Tower Hamlets
Organisation type: Public authority - sub-central government