Section one: Contracting authority/entity
one.1) Name and addresses
Transpennine Express
7th floor Bridgewater House
Manchester
M1 6LT
Contact
Annalisha Noel
procurement.services@tpexpress.co.uk
Country
United Kingdom
NUTS code
UKD - North West (England)
Internet address(es)
Main address
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Provision of Creative Marketing Agency services for TPE and the Transpennine Route Upgrade project
two.1.2) Main CPV code
- 63711000 - Support services for railway transport
two.1.3) Type of contract
Services
two.1.4) Short description
Campaign Development & Delivery The Agency will be responsible for development and delivery of integrated through-the-line marketing campaigns for the Client to meet a written set of agreed KPIs and objectives. The detail of such campaigns will be defined in a brief with the ITN and subsequent Scope of Work. Work will include, but is not limited to: •Transpennine Route Upgrade(TRU) - as the primary customer-facing beneficiary of the Transpennine Route Upgrade, train-operator TransPennine Express has a unique responsibility to lead the programme's marketing activity, working collaboratively with Rail North Partnership, Network Rail and Northern. This is a new brief for a powerful consumer marketing campaign to promote the improvements and the Agency will take the high-level campaign narrative and neutral brand which is currently being worked on and develop it into a marketing campaign to launch in Spring 2022. TransPennine Express revenue recovery/generating marketing campaigns. TransPennine Express has a successful brand campaign that we want to build on and explore the characters in more detail. We will be looking for the Agency to support us in evolving this brand campaign concept. TransPennine Express also runs other smaller, tactical and reactive campaigns throughout the year.
Section six. Complementary information
six.6) Original notice reference
Notice number: 2021/S 000-026540
Section seven. Changes
seven.1.2) Text to be corrected in the original notice
Section number
IV.2.2
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Date
25 November 2021