Section one: Contracting entity
one.1) Name and addresses
Govia Thameslink Railway Limited
41-51 Grey Street
Newcastle upon Tyne
NE1 6EE
Contact
Andrew Thompson
Telephone
+44 7510477677
Country
United Kingdom
Region code
UK - United Kingdom
Internet address(es)
Main address
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted electronically via
Tenders or requests to participate must be submitted to the above-mentioned address
Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at
one.6) Main activity
Railway services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
GTR Marketing Media Tender
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
GTR is seeking to competitively procure a supplier to provide marketing communication services, including the provision of a media strategy, digital strategy, media planning and buying, PPC and SEO services, alongside associated insight, data and analytics services to effectively interpret and review performance. The purpose of the Procurement is to select a supplier to deliver marketing media services and to ensure: - Alignment to GTR's vision/values/strategic pillars; - Adherence to robust SLAs (Service Level Agreements) /KPIs (Key Performance Indicators) to drive the right behaviours; - Guarantee an increased Return on Investment (ROI); and - Delivery of efficiencies.
two.1.5) Estimated total value
Value excluding VAT: £20,190,000
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
Main site or place of performance
UNITED KINGDOM
two.2.4) Description of the procurement
GTR is seeking to competitively procure a supplier to provide marketing communication services, including the provision of a media strategy, digital strategy, media planning and buying, PPC and SEO services, alongside associated insight, data and analytics services to effectively interpret and review performance. The purpose of the Procurement is to select a supplier to deliver marketing media services and to ensure: - Alignment to GTR's vision/values/strategic pillars; - Adherence to robust SLAs (Service Level Agreements) /KPIs (Key Performance Indicators) to drive the right behaviours; - Guarantee an increased Return on Investment (ROI) and - Delivery of efficiencies.
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.6) Estimated value
Value excluding VAT: £19,000,000
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
51
This contract is subject to renewal
No
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section three. Legal, economic, financial and technical information
three.1) Conditions for participation
three.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
three.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
three.2) Conditions related to the contract
three.2.2) Contract performance conditions
Inclusion of SLA and KPIs in contract terms.
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Date
14 November 2023
Local time
12:00pm
four.2.4) Languages in which tenders or requests to participate may be submitted
English
four.2.6) Minimum time frame during which the tenderer must maintain the tender
Duration in months: 6 (from the date stated for receipt of tender)
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: No
six.3) Additional information
For more information about this opportunity, please visit the Delta eSourcing portal at:
https://www.delta-esourcing.com/tenders/UK-UK-Newcastle-upon-Tyne:-Advertising-and-marketing-services./G92D7NYK4U" target="_blank">https://www.delta-esourcing.com/tenders/UK-UK-Newcastle-upon-Tyne:-Advertising-and-marketing-services./G92D7NYK4U
To respond to this opportunity, please click here:
https://www.delta-esourcing.com/respond/G92D7NYK4U" target="_blank">https://www.delta-esourcing.com/respond/G92D7NYK4U
GO Reference: GO-202391-PRO-23780490
six.4) Procedures for review
six.4.1) Review body
Royal Courts of Justice
, Strand
London
WC2A 2LL
Country
United Kingdom