Section one: Contracting authority
one.1) Name and addresses
Ordnance Survey Limited
Explorer House, Adanac Drive
Southampton
SO16 0AS
Contact
Caroline Eadie
Country
United Kingdom
NUTS code
UK - United Kingdom
Internet address(es)
Main address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Other activity
10
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Paid Search Services
Reference number
BS.0087
two.1.2) Main CPV code
- 79342000 - Marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
Ordnance Survey Limited (OS) are looking to find an agency to manage all our UK paid search and app campaign activity across Google (including Performance Max, GACs), Bing and Apple Search as well as managing our Amazon Advertising to drive sales via Amazon. The term of the contract is two years with the option to extend for a further two years, extending one year at a time, subject to performance. OS may also be looking to undertake some international activity, and therefore there may be an opportunity to support some international activity.The paid search media budget for FY23/24 is approx. £750k and this is paid directly to Google/Bing/Apple/Amazon. However, OS may require the awarded agency to make the search payments on Ordnance Survey Leisure Limited's behalf, if required in the future. If OS requires this service, it will be included in the retainer costs. The award of this contract does not guarantee this level of activity and spend, as this may fluctuate year on year.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £3,300,000
two.2) Description
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
- 79342100 - Direct marketing services
- 79342000 - Marketing services
two.2.3) Place of performance
NUTS codes
- UKJ32 - Southampton
Main site or place of performance
Southampton
two.2.4) Description of the procurement
Ordnance Survey (OS) is Britain’s mapping agency and is responsible for the surveying, production, maintenance, and marketing of a wide range of geographic information, relied on by government, business and individuals. Further information on us can be found on our website http://www.os.uk. Ordnance Survey Leisure Limited (OSL) is a subsidiary of Ordnance Survey, and there may be some spend with OSL.We are working to ensure we are a foundational element for outdoor activity and adventure. Within the wider organisation, Ordnance Survey Leisure (also referred to as Consumer) is the consumer face of the business; the core brand carrier, showcasing our market-leading geographical information and ensuring that the brand remains relevant. In doing this we aim to build the brand, acquire new customers, inspire customers, and drive profitable sales. The purpose of this tender is to find an agency to manage all our UK paid search and app campaign activity across Google (including Performance Max and GACs), Bing, and Apple Search as well as manage our Amazon Advertising to drive sales via Amazon. The duration of the contract is two years with the option to extend for a further two years, extending one year at a time, subject to performance. OS may also be looking to undertake some international activity, and therefore there may be an opportunity to support on some international activity.
two.2.5) Award criteria
Price
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: Yes
Identification of the project
BS0087
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2023/S 000-036174
Section five. Award of contract
Contract No
BS0087
Title
Paid Search Services
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
24 March 2024
five.2.2) Information about tenders
Number of tenders received: 7
Number of tenders received from SMEs: 6
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 7
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Anything Is Possible Media Limited
BN1 4EA
Brighton
Country
United Kingdom
NUTS code
- UK - United Kingdom
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £3,300,000
Total value of the contract/lot: £3,300,000
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
High Courts of Justice
The Royal Court of Justice
London
WC2A2LL
Country
United Kingdom