Section one: Contracting authority
one.1) Name and addresses
Royal Holloway and Bedford New College
Egham Hill
Egham
TW20 0EX
Telephone
+44 1784917645
Country
United Kingdom
NUTS code
UKI - London
Internet address(es)
Main address
https://www.royalholloway.ac.uk/
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Agent Channel Student Recruitment Services
Reference number
RHUL-23029
two.1.2) Main CPV code
- 80300000 - Higher education services
two.1.3) Type of contract
Services
two.1.4) Short description
Management of Agent Channel student recruitment for the university, and the admission of these students in the majority of territories the university operates in
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £25,000,000
two.2) Description
two.2.3) Place of performance
NUTS codes
- UKI - London
Main site or place of performance
LONDON
two.2.4) Description of the procurement
The exclusive third-party provider of the Marketing, Recruitment and Admissions Solution to International Students on behalf of the University recruited through the agent channel with the exclusion of Australia, New Zealand, North America and Western Europe
two.2.5) Award criteria
Quality criterion - Name: Please see Annex D / Weighting: 100
Cost criterion - Name: Please see Annex D / Weighting: 100
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Award of a contract without prior publication of a call for competition in the cases listed below
- The services can be provided only by a particular economic operator for the following reason:
- absence of competition for technical reasons
Explanation:
The contract value is gross of onwards agent commission and taxes and provides target levels for increased international student recruitment of over the contract duration, including certain minimum guaranteed financial performance levels in the first two Academic Years of the contract.
Increasing overseas student recruitment immediately is critical to the success of our strategic vision. The University currently contracts with 100 different agents across the world, all of whom have contracts with Study Group for the recruitment of students to the Royal Holloway University of London International Study Centre (operated in collaboration with Study Group). Study Group in turn works with circa 2,900 agents worldwide. Contracting with Study Group Limited to provide the majority of our agent-based recruitment activity will deliver an immediate and substantial increase in scale without the need for additional training of staff or agents.
It is our view that it is not possible for another provider to achieve the required performance in the timescale required which would deliver the immediate increase in scale of this contract for Agent Channel recruitment. The University’s pathway programmes are run by Study Group Limited who operate out of the University’s premises and with whom the University already has a long-standing and established working relationship developed over the past 10 years. The University considers that Study Group has the specific expertise at its disposal to deliver the service, given that it already has a dedicated admissions team and sales and marketing resources located in over 40 global locations devoted to the recruitment of students for the University via the Royal Holloway University of London International Study Centre and the necessary systems in place to be able to deliver the services seamlessly without the need for further training.
The Negotiated Procedure Without Prior Publication has been utilised for the above reasons. It is expected that any future requirement for this service after the end of this contract will be openly procured if the approach is successful and the market for these services has matured.
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
Section five. Award of contract
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
11 September 2022
five.2.2) Information about tenders
Number of tenders received: 1
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Study Group Limited
Brighton Study Centre 1, Billinton Way
Brighton
BN1 4LF
Country
United Kingdom
NUTS code
- UKJ21 - Brighton and Hove
National registration number
02325576
The contractor is an SME
No
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £25,000,000
Total value of the contract/lot: £25,000,000
Section six. Complementary information
six.3) Additional information
To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=715078701
GO Reference: GO-2022912-PRO-20942634
six.4) Procedures for review
six.4.1) Review body
Royal Courts of Justice
Strand
London
WC2A 2LL
Country
United Kingdom