Section one: Contracting authority
one.1) Name and addresses
Scottish Government
5 Atlantic Quay, 150 Broomielaw
Glasgow
G2 8LU
Contact
Norman Matheson
Telephone
+44 1412425594
Country
United Kingdom
NUTS code
UKM - Scotland
Internet address(es)
Main address
Buyer's address
https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA10482
one.2) Information about joint procurement
The contract is awarded by a central purchasing body
one.4) Type of the contracting authority
Ministry or any other national or federal authority
one.5) Main activity
General public services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Marketing Services - (2022-2026)
Reference number
SP-21-017
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
The Scottish Procurement and Property Directorate (SPPD) is the organisation tasked with procuring frameworks and contracts on behalf of Scottish public sector bodies. This Framework will be a multi-lot and multi-supplier agreement and will cover the following services: Creative Services, Digital Marketing, Public Relations, Market Research and Events and Video Production.
The framework agreement will be available for use by the Scottish Ministers (including Agencies), Scottish Non-Departmental Public Bodies, offices in the Scottish Administration which are not ministerial offices, cross-border public authorities within the meaning of section 88(5) of the Scotland Act 1998, The Office for the Secretary of State for Scotland, the Scottish Parliamentary Corporate Body, councils constituted under section 2 of the Local Government etc. (Scotland) Act 1994, , bodies registered as social landlords under the Housing (Scotland) Act 2001, Scottish health boards or special health boards, Student Loans Company Limited, the Commissioner of Northern Lighthouse operating as the Northern Lighthouse Board, Scottish Futures Trust, Equality and Human Rights Commission, Business Stream Ltd, the Business Gateway National Unit at the Convention of Scottish Local Authorities, further or higher education institutions being fundable bodies within the meaning of section 6 of the further and Higher Education (Scotland) Act 2005, any public body established by or under the Scotland Act 1998 or any Act of the Scottish Parliament, any association of or formed by one or more of the foregoing, bodies financed wholly or mainly by one or more of the foregoing, bodies subject to management supervision by one or more of the foregoing and bodies more than half of the board of directors or members of which, or, in the case of a group of individuals, more than half of those individuals, being appointed by one or more of the foregoing. In addition to the contracting authorities listed, the framework agreement will be available to charities entered on the Scottish Charity Register and voluntary organisations entered on the Membership Database of the Scottish Council for Voluntary Organisations.
Information about agencies of the Scottish Ministers ,Scottish Non-Departmental Public Bodies and offices in the Scottish Administration which are not ministerial offices are listed at
http://www.scotland.gov.uk/Topics/Government/public-bodies/about/Bodies
Overview of the governance structure of public procurement for Scotland, including the Public Procurement Group.
https://www.gov.scot/publications/public-procurement-governance/
two.1.6) Information about lots
This contract is divided into lots: Yes
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £40,000,000
two.2) Description
two.2.1) Title
Creative Services for call off contracts above 50000GBP
Lot No
1
two.2.2) Additional CPV code(s)
- 79341000 - Advertising services
- 79341400 - Advertising campaign services
two.2.3) Place of performance
NUTS codes
- UKM - Scotland
two.2.4) Description of the procurement
It is envisaged that Lot 1 will have six suppliers appointed. Creative Services will include the development, creation and delivery of effective and measurable marketing communications programmes and advertising campaigns as well as elements of wider activities, based on a Framework Public Body's brief, and potentially delivered in partnership with the relevant marketing agencies. The suppliers must have the capability and experience in managing and providing strategic creative development and delivery across the disciplines of this category, where relevant to support behaviour change, including the delivery of advertising activity, content creation, engaging field activity, impactful, targeted and measurable communications. Lot 1 will be for call off contracts above 50,000 GBP.
two.2.5) Award criteria
Quality criterion - Name: Quality / Weighting: 80
Price - Weighting: 20
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2) Description
two.2.1) Title
Creative Services for call off contracts below 50000GBP
Lot No
2
two.2.2) Additional CPV code(s)
- 79341000 - Advertising services
- 79341400 - Advertising campaign services
two.2.3) Place of performance
NUTS codes
- UKM - Scotland
two.2.4) Description of the procurement
It is envisaged that Lot 2 will have five suppliers appointed. Creative Services will include the development, creation and delivery of effective and measurable marketing communications programmes and advertising campaigns as well as elements of wider activities, based on a Framework Public Body's brief, and potentially delivered in partnership with the relevant marketing agencies. The suppliers must have the capability and experience in managing and providing strategic creative development and delivery across the disciplines of this category, where relevant to support behaviour change, including the delivery of advertising activity, content creation, engaging field activity, impactful, targeted and measurable communications. Lot 2 will be for call off contracts below 50,000 GBP.
two.2.5) Award criteria
Quality criterion - Name: Quality / Weighting: 70
Price - Weighting: 30
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2) Description
two.2.1) Title
Digital Marketing
Lot No
3
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
two.2.3) Place of performance
NUTS codes
- UKM - Scotland
two.2.4) Description of the procurement
It is envisaged that Lot 3 will have five suppliers appointed. Digital Marketing Services include the technical and creative development of digital materials to deliver targeted messaging and engagement with identified audiences in pursuit of Framework Public Body’s objectives and where relevant, to support behaviour change. This can consist of the development, creation and delivery of digital marketing activity, records and databases as well as the creation, collation, and maintenance of digital content across all platforms and responsibility for functionality, usability and analysis of content.
two.2.5) Award criteria
Quality criterion - Name: Quality / Weighting: 70
Price - Weighting: 30
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2) Description
two.2.1) Title
Public Relations
Lot No
4
two.2.2) Additional CPV code(s)
- 79416000 - Public relations services
two.2.3) Place of performance
NUTS codes
- UKM - Scotland
two.2.4) Description of the procurement
It is envisaged that Lot 4 will have five suppliers appointed. The Supplier shall provide services covering the planning, creative approach, project delivery and evaluation of Public Relations activity as required by individual Framework Public Bodies.
two.2.5) Award criteria
Quality criterion - Name: Quality / Weighting: 70
Price - Weighting: 30
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2) Description
two.2.1) Title
Market Research
Lot No
5
two.2.2) Additional CPV code(s)
- 73110000 - Research services
two.2.3) Place of performance
NUTS codes
- UKM - Scotland
two.2.4) Description of the procurement
It is envisaged that Lot 5 will have six suppliers appointed. Market Research Services require research specialists to advise and implement a range of market and customer research activities covering many aspects of communications work. This will include the development, creation and delivery of effective and measurable marketing communications programmes as well as elements of wider activities, either individually or a combination of strategic planning, field marketing, direct marketing and partnership marketing.
two.2.5) Award criteria
Quality criterion - Name: Quality / Weighting: 70
Price - Weighting: 30
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2) Description
two.2.1) Title
Events and Video Production
Lot No
6
two.2.2) Additional CPV code(s)
- 79952000 - Event services
two.2.3) Place of performance
NUTS codes
- UKM - Scotland
two.2.4) Description of the procurement
It is envisaged that Lot 6 will have five suppliers appointed. Events and Video Production Services cover event management, virtual events, exhibition Management, technical audio visual services and video production & post production services required by Framework Public Bodies.
two.2.5) Award criteria
Quality criterion - Name: Quality / Weighting: 70
Price - Weighting: 30
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2021/S 000-029038
Section five. Award of contract
Lot No
1
Title
Creative Services for call off contracts above 50000GBP
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
16 August 2022
five.2.2) Information about tenders
Number of tenders received: 16
Number of tenders received from SMEs: 15
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 16
Number of tenders received by electronic means: 16
The contract has been awarded to a group of economic operators: Yes
five.2.3) Name and address of the contractor
Cello Signal Ltd (T/A Leith Agency)
86/2 Commercial Quay, Commercial Street
Edinburgh
EH6 6LX
Telephone
+44 1315618600
Country
United Kingdom
NUTS code
- UK - United Kingdom
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
The Gate Worldwide
100 Ocean Drive, Leith Docks
EDINBURGH
EH6 6JJ
Telephone
+44 1315550425
Fax
+44 1315555591
Country
United Kingdom
NUTS code
- UKM75 - Edinburgh, City of
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
The Union Advertising Agency Ltd.
Union House, 18 Inverleith Terrace
Edinburgh
EH3 5NS
Telephone
+44 1316256000
Country
United Kingdom
NUTS code
- UK - United Kingdom
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
Stand
29 St Vincent Place
Glasgow
G1 2DT
Telephone
+44 1412222999
Fax
+44 1412222099
Country
United Kingdom
NUTS code
- UK - United Kingdom
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
Story
1-4 Atholl Crescent
Edinburgh
EH3 8HA
Telephone
+44 1314767515
Country
United Kingdom
NUTS code
- UKM75 - Edinburgh, City of
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
Dentsu Creative, a trading division of Dentsu UK Ltd
Norloch House, 36 King's Stables Road
Edinburgh
EH1 2EU
Telephone
+44 1316255500
Country
United Kingdom
NUTS code
- UKM75 - Edinburgh, City of
The contractor is an SME
No
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £14,000,000
Total value of the contract/lot: £14,000,000
Section five. Award of contract
Lot No
2
Title
Creative Services for call off contracts below 50000GBP
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
16 August 2022
five.2.2) Information about tenders
Number of tenders received: 21
Number of tenders received from SMEs: 20
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 21
Number of tenders received by electronic means: 21
The contract has been awarded to a group of economic operators: Yes
five.2.3) Name and address of the contractor
Union Direct
18 Inverleith Terrace
Edinburgh
EH35NS
Telephone
+44 1314676862
Country
United Kingdom
NUTS code
- UKM75 - Edinburgh, City of
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
Bright Digital Marketing Ltd (T/A Bright Signals)
3/1 46 Grandtully Drive
Glasgow
G12 0DS
Country
United Kingdom
NUTS code
- UKM82 - Glasgow City
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
The Lane Agency
496 Ferry Road
Edinburgh
EH5 2DL
Telephone
+44 7940422261
Country
United Kingdom
NUTS code
- UK - United Kingdom
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
John Doe Group
48 Albion St, Norse Road
GLASGOW
G11LH
Telephone
+44 7717874769
Country
United Kingdom
NUTS code
- UK - United Kingdom
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
Drummond Central
70 Jesmond Road West
Newcastle
NE2 4PQ
Telephone
+44 7970075782
Country
United Kingdom
NUTS code
- UKC2 - Northumberland and Tyne and Wear
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £2,000,000
Total value of the contract/lot: £2,000,000
Section five. Award of contract
Lot No
3
Title
Digital Marketing
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
16 August 2022
five.2.2) Information about tenders
Number of tenders received: 13
Number of tenders received from SMEs: 12
Number of tenders received from tenderers from other EU Member States: 1
Number of tenders received from tenderers from non-EU Member States: 12
Number of tenders received by electronic means: 13
The contract has been awarded to a group of economic operators: Yes
five.2.3) Name and address of the contractor
Dentsu Creative, a trading division of Dentsu UK Ltd
Norloch House, 36 King's Stables Road
Edinburgh
EH1 2EU
Telephone
+44 1316255500
Country
United Kingdom
NUTS code
- UKM75 - Edinburgh, City of
The contractor is an SME
No
five.2.3) Name and address of the contractor
The Union Advertising Agency Ltd.
Union House, 18 Inverleith Terrace
Edinburgh
EH3 5NS
Telephone
+44 1316256000
Country
United Kingdom
NUTS code
- UK - United Kingdom
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
Bright Digital Marketing Ltd (T/A Bright Signals)
3/1 46 Grandtully Drive
Glasgow
G12 0DS
Country
United Kingdom
NUTS code
- UKM82 - Glasgow City
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
Cello Signal Ltd (t/a 'Leith')
86 Commercial Street
Edinburgh
EH6 6LX
Telephone
+44 7801105428
Country
United Kingdom
NUTS code
- UKM75 - Edinburgh, City of
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
The Gate Worldwide
100 Ocean Drive, Leith Docks
EDINBURGH
EH6 6JJ
Telephone
+44 1315550425
Fax
+44 1315555591
Country
United Kingdom
NUTS code
- UKM75 - Edinburgh, City of
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £10,000,000
Total value of the contract/lot: £10,000,000
Section five. Award of contract
Lot No
4
Title
Public Relations
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
16 August 2022
five.2.2) Information about tenders
Number of tenders received: 14
Number of tenders received from SMEs: 14
Number of tenders received from tenderers from other EU Member States: 1
Number of tenders received from tenderers from non-EU Member States: 13
Number of tenders received by electronic means: 14
The contract has been awarded to a group of economic operators: Yes
five.2.3) Name and address of the contractor
Smarts
6.02 Onyx Studios, 215 Bothwell Street
Glasgow
G2 7EZ
Telephone
+44 1412222040
Country
United Kingdom
NUTS code
- UK - United Kingdom
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
Stripe Communications
86/3 Commercial Quay
Edinburgh
EH6 6LX
Telephone
+44 7824664693
Fax
+44 7824664693
Country
United Kingdom
NUTS code
- UKM75 - Edinburgh, City of
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
John Doe Group
48 Albion St, Norse Road
GLASGOW
G11LH
Telephone
+44 7717874769
Country
United Kingdom
NUTS code
- UK - United Kingdom
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
3x1 Group
11 Fitzroy Place
Glasgow
G3 7RW
Telephone
+44 1412210707
Country
United Kingdom
NUTS code
- UK - United Kingdom
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
Muckle Media
2nd floor 67 Shandwick Place
Edinburgh
EH2 4SD
Telephone
+44 1312289713
Country
United Kingdom
NUTS code
- UKM75 - Edinburgh, City of
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £5,000,000
Total value of the contract/lot: £5,000,000
Section five. Award of contract
Lot No
5
Title
Market Research
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
16 August 2022
five.2.2) Information about tenders
Number of tenders received: 11
Number of tenders received from SMEs: 9
Number of tenders received from tenderers from other EU Member States: 1
Number of tenders received from tenderers from non-EU Member States: 10
Number of tenders received by electronic means: 11
The contract has been awarded to a group of economic operators: Yes
five.2.3) Name and address of the contractor
Jump Research
137/5 Constitution Street
Edinburgh
EH6 7AD
Telephone
+44 1315534109
Country
United Kingdom
NUTS code
- UK - United Kingdom
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
Progressive Partnership
Q Court, 3 Quality Street
Edinburgh
EH4 5BP
Telephone
+44 1313161900
Country
United Kingdom
NUTS code
- UKM - Scotland
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
Scott Porter Research and Marketing Ltd
4 Ravelston House Grove
Edinburgh
EH4 3LT
Telephone
+44 7796307085
Fax
+44 1315551367
Country
United Kingdom
NUTS code
- UK - United Kingdom
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
Ipsos MORI
4 Wemyss Place , Edinburgh
Edinburgh
EH3 6DH
Telephone
+44 1312268676
Country
United Kingdom
NUTS code
- UKM75 - Edinburgh, City of
The contractor is an SME
No
five.2.3) Name and address of the contractor
BMG Research
Beech House, Greenfield Crescent, Edgbaston
Birmingham
B15 3BE
Country
United Kingdom
NUTS code
- UKG31 - Birmingham
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
Trinity McQueen
4 Sovereign Street
Leeds
LS1 4BA
Country
United Kingdom
NUTS code
- UKE42 - Leeds
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £5,000,000
Total value of the contract/lot: £5,000,000
Section five. Award of contract
Lot No
6
Title
Events and Video Production
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
16 August 2022
five.2.2) Information about tenders
Number of tenders received: 8
Number of tenders received from SMEs: 8
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 8
Number of tenders received by electronic means: 8
The contract has been awarded to a group of economic operators: Yes
five.2.3) Name and address of the contractor
Arteus Ltd
Dalintober Hall, 40 Dalintober Street
Glasgow
G5 8NW
Telephone
+44 7753844494
Country
United Kingdom
NUTS code
- UK - United Kingdom
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
Metro Production Group
2 south gyle crescent lane
edinburgh
eh12 9eg
Telephone
+44 7770322974
Country
United Kingdom
NUTS code
- UKM75 - Edinburgh, City of
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
FREAKWORKS
9 Waters Close, The Shore, Leith
EDINBURGH
EH6 6RB
Telephone
+44 1315553456
Fax
+44 1315551345
Country
United Kingdom
NUTS code
- UK - United Kingdom
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
Speakeasy Productions
Wildwood House, Stanley
Perth
PH1 4PX
Telephone
+44 1738828524
Country
United Kingdom
NUTS code
- UKM77 - Perth & Kinross and Stirling
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
Marble LDN
Studio 110 Great Western Studios, 65 Alfred Road,
London
W2 5EU
Telephone
+44 2030115388
Country
United Kingdom
NUTS code
- UK - United Kingdom
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £4,000,000
Total value of the contract/lot: £4,000,000
Section six. Complementary information
six.3) Additional information
1. All suppliers on this framework are committed to offering differing packages of Fair Work First Practices for the duration of the framework, packages include the payment of the real Living Wage or higher for employees involved in the delivery of the framework.
(SC Ref:704887)
six.4) Procedures for review
six.4.1) Review body
Edinburgh Sheriff Court and Justice of the Peace Court
27 Chambers Street
Edinburgh
EH1 1LB
Telephone
+44 1312252525
Country
United Kingdom
Internet address
six.4.3) Review procedure
Precise information on deadline(s) for review procedures
An economic operator that suffers or risks suffering loss or damage attributable to a breach of duty under the Public Contracts(Scotland)Regulations 2015 may bring proceedings in the Sheriff Court or Court of Session