Section one: Contracting authority
one.1) Name and addresses
Anglia Ruskin University Higher Education Corporation
Bishop Hall Lane
Chelmsford
CM1 1SQ
Country
United Kingdom
NUTS code
UKH3 - Essex
Internet address(es)
Main address
Buyer's address
https://in-tendorganiser.co.uk/angliaruskinuniversity
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
T20/38_Media Buying
Reference number
T20/38
two.1.2) Main CPV code
- 79341000 - Advertising services
two.1.3) Type of contract
Services
two.1.4) Short description
Anglia Ruskin University is seeking to appoint two media buying agencies to work alongside the Marketing and Brand team to deliver high media campaigns that cut through the crowded HE marketplace and resonate with our prospects.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £12,000,000
two.2) Description
two.2.2) Additional CPV code(s)
- 79341000 - Advertising services
- 79341400 - Advertising campaign services
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
two.2.3) Place of performance
NUTS codes
- UKH3 - Essex
Main site or place of performance
Chelmsford, Essex
two.2.4) Description of the procurement
ARU are seeking to appoint two media buying agencies to work alongside the Marketing and Brand team to deliver high impact media campaigns that cut through the crowded HE marketplace and resonate with our prospects. The University tends to run ‘always on’ media campaigns in line with the student recruitment cycle, supplemented by bursts of campaign activity at key points in the cycle, including to support Open Days, the UCAS January deadline and the Clearing period. The central Corporate Marketing team is responsible for the attraction and conversion of UK, European (EU) and International students to the full range of UG and PG courses in the four Faculties. Alongside the central campaigns there will also be bespoke campaigns to be developed on behalf of Faculties and other departments in the universityThe requirements are:• Media campaign development, implementation and management• Customer targeting and insight• Analytics, insight, data and measurement• Conversion Rate Optimisation (CRO)• Digital marketing across a range of channels, including Display, Search, Programmatic, Pay per Click (PPC), Social Media and Broadcast Media• Direct Mail marketing• Innovation Media (e.g beta)• Out of Home (OOH) and Digital Out of Home (DOOH) Media• Print Media• Research to inform media buying and targeting• Within the scope of the above, any other media buying and research work the university may require.• Accreditation with major media providers including, but not limited to, Google and FacebookThere will be an award of Two suppliers to the Framework and the first ranked supplier on award will be awarded the Autumn campaign Recruitment campaign which runs from September 2021 to January 2022. Subsequent requirements will then be run via mini competition as per the call off contract.
two.2.5) Award criteria
Price
two.2.11) Information about options
Options: Yes
Description of options
Option to extend for a further 24 months on a year by year basis
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2021/S 000-013887
Section five. Award of contract
Contract No
1
Title
Media Buying Framework
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
17 September 2021
five.2.2) Information about tenders
Number of tenders received: 4
Number of tenders received from SMEs: 4
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 4
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Net Natives Ltd
Lees House, Dyke Road,
Brighton
BN1 3FE
Country
United Kingdom
NUTS code
- UKJ21 - Brighton and Hove
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £120,000,000
Total value of the contract/lot: £12,000,000
Section five. Award of contract
Contract No
2
Title
Media Buying Framework
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
17 September 2021
five.2.2) Information about tenders
Number of tenders received: 4
Number of tenders received from SMEs: 4
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 4
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Hybrid News Ltd
46-48 Queen Charlotte Street
Bristol
BS1 4HX
Country
United Kingdom
NUTS code
- UKK11 - Bristol, City of
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £120,000,000
Total value of the contract/lot: £12,000,000
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
Anglia Ruskin University Higher Education Corporation
Chelmsford
Country
United Kingdom