Section one: Contracting entity
one.1) Name and addresses
A T O C Ltd
200 Aldersgate Street
LONDON
EC1A4HD
Contact
Tosin Sanusi
procurement@raildeliverygroup.com
Country
United Kingdom
Region code
UKI31 - Camden and City of London
Companies House
03069033
Internet address(es)
Main address
one.3) Communication
Access to the procurement documents is restricted. Further information can be obtained at
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted electronically via
Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at
one.6) Main activity
Railway services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Provision of Digital and non-digital Media Buying Services
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
- QA02 - For advertising on radio
- QA03 - For advertising on television
- QA04 - For advertising on the Internet
- QA05 - For advertising in cinemas
- QA06 - For advertising in newspapers
- QA07 - For advertising in magazines
- QA08 - For advertising on posters
two.1.3) Type of contract
Services
two.1.4) Short description
RDG and its affiliate companies would like to media agency to provide media planning and buying services for RDG's National Railcards, other National Rail products i.e. 2 for 1, Interrail and other marketing activity. The successful bidder will plan, source and purchase media, using different digital and non-digital media channels to improve RDG's brand awareness and other advertising requirements in conjunction with RDG's creative agency.
The appointment will primarily be for RDG's National Railcard marketing activity but will also include all other RDG, GBRTT and National Rail marketing activity that may occur on an adhoc basis during the term of any contract awarded.
The tender will be issued by RDG's tendering system - Wax Digital. Access will be provided to bidders so they can access the tender documentation. If you are interested in responding to this notice, please do so via the link below:
Please tag your registration as 'Advertising Media'
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.3) Place of performance
NUTS codes
- UKI - London
two.2.4) Description of the procurement
Rail Delivery Group (RDG) is a membership body representing the interests of train operating companies in the United Kingdom. RDG is seeking to procure a full service media agency to work with RDG on optimising the marketing and sale of National Railcards and rail travel throughout the UK in conjunction with train operating companies and the Great British Rail Transition Team.
The agency will be required to advise and ensure RDG is working with the most effective media platforms to ultimately drive and optimize the sales of Railcards and rail travel for our customers.
Currently, all paid advertising and marketing activity is developed and delivered by an agency who undertake all media planning, coordination and buying.
RDG requires a cost effective, professional agency, that will provide:
- Media planning will include the use of all media vehicles as needed based on strategic direction (channels include: i) digital: social, display etc. ii) ATL Channels: TV, radio and outdoor)
- Develop and execute comprehensive media strategies to maximize ROI against all offline promotional, continuity and activity
- Proactively and collaboratively work with RDG's creative agency to plan and deliver RDG advertising and marketing campaigns
- Create holistic media plan recommendations reflective of the key metrics.
- Pro-actively identify and assess new opportunities and developments in media consumption and viewpoints that may impact RDG in the short and long term
- Planning of other free or owned media that RDG or its subsidiaries may access over time.
- As appropriate or requested, evaluate and present media opportunities for RDG consideration throughout the contract period.
- Creating mobilisation plans in preparation to respond urgently to high priority / high profile briefs following an unexpected event
- Brand safety: regularly reviewing the requirements and ensuring brand safety guidelines are adhered to
- Emergency processes: the ability to pause all communications based on agreed criteria and timelines.
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
24
This contract is subject to renewal
Yes
Description of renewals
The option to extend will be for up to a further 2 years, either as whole or as increments of no less than six months
two.2.9) Information about the limits on the number of candidates to be invited
Envisaged number of candidates: 5
Objective criteria for choosing the limited number of candidates:
As defined in the procurement documentation, in accordance with the Supplier Questionnaire evaluation criteria.
two.2.10) Information about variants
Variants will be accepted: Yes
two.2.11) Information about options
Options: No
Section three. Legal, economic, financial and technical information
three.1) Conditions for participation
three.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
three.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
three.1.4) Objective rules and criteria for participation
List and brief description of rules and criteria
Please refer to the tender documents for more information
three.1.7) Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them
Please refer to the tender documents for more information
three.1.8) Legal form to be taken by the group of economic operators to whom the contract is to be awarded
Please refer to the tender documents for more information
three.2) Conditions related to the contract
three.2.2) Contract performance conditions
Please refer to the tender documents for more information
three.2.3) Information about staff responsible for the performance of the contract
Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Negotiated procedure with prior call for competition
four.1.4) Information about reduction of the number of solutions or tenders during negotiation or dialogue
Recourse to staged procedure to gradually reduce the number of solutions to be discussed or tenders to be negotiated
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Date
10 October 2022
four.2.4) Languages in which tenders or requests to participate may be submitted
English
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: No
six.4) Procedures for review
six.4.1) Review body
Rail Delivery Group
2nd Floor, 200 Aldersgate Street
London
EC1A 4HD
procurement@raildeliverygroup.com
Country
United Kingdom