Section one: Contracting authority
one.1) Name and addresses
VisitBritain/VisitEngland
3 Grosvenor Gardens, Victoria
London
SW1W 0BD
Contact
Procurement Team
Country
United Kingdom
Region code
UKI3 - Inner London – West
Internet address(es)
Main address
Buyer's address
one.3) Communication
Access to the procurement documents is restricted. Further information can be obtained at
www.visitbritain.org/cooperative-partnership-registration
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted electronically via
https://visitbritain.force.com/s/Welcome
Tenders or requests to participate must be submitted to the above-mentioned address
Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at
https://visitbritain.force.com/s/Welcome
one.4) Type of the contracting authority
Other type
Tourism Board
one.5) Main activity
Other activity
Tourism
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
BTA1779 - European Airline Carrier Commercial Partnership
Reference number
BTA1779
two.1.2) Main CPV code
- 75125000 - Administrative services related to tourism affairs
two.1.3) Type of contract
Services
two.1.4) Short description
VisitBritain are seeking to procure a collaboration with a suitably capable airline carrier covering European locations including France, Germany, Spain, Italy and Netherlands to work with, from September 2022 - March 2023 to encourage European consumers to travel to Britain.
The activity will have a 360 degree marketing approach, encompassing everything from specific tactical campaigns, which have impact at every stage of the consumer journey, from inspiration through to consideration, planning, booking and advocacy. The airline partner should also have the capability to create and package new British tourism products, based on VisitBritain priorities. This activity must align with VisitBritain’s global brand campaign and this will be visible at every consumer touchpoint.
The investment required must be up to £614,336 from the European Airline Partner for the contract period. It is BTA’s ambition that we match fund this investment.
two.1.5) Estimated total value
Value excluding VAT: £1,228,672
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.2) Additional CPV code(s)
- 75125000 - Administrative services related to tourism affairs
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
Main site or place of performance
Europe.
two.2.4) Description of the procurement
This opportunity is being advertised in FTS and Contracts Finder as an above-threshold Light Touch Regime process guidance, for services under category ‘Social and Other Specific Services – UK — Administrative services related to Tourism Affairs’. It was originally notified by means of a prior information notice entitled ‘Administrative Services Related to Tourism Affairs’ (Tenders Electronic Daily ref 273606-2015) dated 30 July 2015.
This Invitation to Tender, along with all other tender documentation, is being made available without restriction and with full direct access free of charge from the date of publication in the FTS tender notice. It is available via VisitBritain’s free-to-register Atamis eProcurement platform:
https://visitbritain.force.com/s/Welcome
Please note that registration into VisitBritain’s Commercial Partnerships Dynamic Partner Register (DPR, accessible at: https://www.visitbritain.org/cooperative-partnership-registration) is mandatory to all interested bidders, as is the completion of the qualifying questionnaire in the DPR platform.
Tenderers who do not pass this qualifying questionnaire will receive an ‘Unsuccessful’ electronic letter (email) advising them of the rationale and their scores and of the disqualification from the tender process.
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
7
This contract is subject to renewal
No
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Date
16 September 2022
Local time
12:00pm
four.2.4) Languages in which tenders or requests to participate may be submitted
English
four.2.6) Minimum time frame during which the tenderer must maintain the tender
Duration in months: 3 (from the date stated for receipt of tender)
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: No
six.4) Procedures for review
six.4.1) Review body
VisitBritain/VisitEngland
3 Grosvenor Gardens, Victoria
London
SW1W 0BD
Country
United Kingdom
Internet address
six.4.4) Service from which information about the review procedure may be obtained
VisitBritain/VisitEngland
3 Grosvenor Gardens, Victoria
London
SW1W 0BD
Country
United Kingdom