Section one: Contracting authority
one.1) Name and addresses
Queen's University Belfast
Procurement Office
Belfast
BT7 1NN
Contact
Nora Lagan
Country
United Kingdom
NUTS code
UKN - Northern Ireland
Internet address(es)
Main address
Buyer's address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
QUB/2264/22 International Digital Marketing and Communications Partner for China
Reference number
QUB/2264/22
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
Queen’s University Belfast requires a digital marketing and communications partner for the China market, to develop the University’s brand awareness and market positioning amongst its target audiences, increase consideration levels and drive lead generation for the University’s range of international programmes to support its ambitious student recruitment targets.The partner agency will be responsible for: • Development and implementation of integrated multi-channel digital marketing and content plans in China• Robust reporting and digital advice and guidance on an ongoing basis to the University’s in-house and in-market teams to inform planning, delivery and to optimise marketing performance.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £820,000
two.2) Description
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
- 79530000 - Translation services
- 79342000 - Marketing services
two.2.3) Place of performance
NUTS codes
- UKN06 - Belfast
Main site or place of performance
Belfast
two.2.4) Description of the procurement
Queen’s requires a digital marketing and communications partner for the China market, to develop the University’s brand awareness and market positioning amongst its target audiences, increase consideration levels and drive lead generation for the University’s range of international programmes to support its ambitious student recruitment targets.The partner agency will be responsible for: • Development and implementation of integrated multi-channel digital marketing and content plans in China• Robust reporting and digital advice and guidance on an ongoing basis to the University’s in-house and in-market teams to inform planning, delivery and to optimise marketing performance.
two.2.5) Award criteria
Quality criterion - Name: Technical / Weighting: 70%
Price - Weighting: 30%
two.2.11) Information about options
Options: Yes
Description of options
The contract will be for an inital period of 12 months and subject to satisfactory annual review may be extended by up to a further 48 months.
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2022/S 000-014351
Section five. Award of contract
Contract No
QUB/2264/22
Title
Contract for an International Digital Marketing and Communications Partner for China
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
29 August 2022
five.2.2) Information about tenders
Number of tenders received: 6
Number of tenders received from SMEs: 6
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 6
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
PingPong Digital Ltd
55 Colmore Row
Birmingham
B3 2AA
Telephone
+44 1212740399
Country
United Kingdom
NUTS code
- UK - United Kingdom
Internet address
https://www.pingpongdigital.com
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £820,000
Total value of the contract/lot: £820,000
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
Queen's University Belfast
Belfast
BT7 1NN
Country
United Kingdom
Internet address
https://www.qub.ac.uk/directorates/FinanceDirectorate/visitors/procurement/