Section one: Contracting authority
one.1) Name and addresses
University of Bristol
4th Floor, Augustine's Courtyard, Orchard Lane
Bristol
BS1 5DS
procurement-office@bristol.ac.uk
Telephone
+44 01179289000
Country
United Kingdom
Region code
UKK11 - Bristol, City of
Internet address(es)
Main address
one.3) Communication
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted electronically via
Tenders or requests to participate must be submitted to the above-mentioned address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
University Brand Refresh
Reference number
Mar-2308-001-PC_1655
two.1.2) Main CPV code
- 79413000 - Marketing management consultancy services
two.1.3) Type of contract
Services
two.1.4) Short description
The University of Bristol wishes to inform the market of a forthcoming tendering opportunity to appoint an agency to refresh the University brand.
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.2) Additional CPV code(s)
- 79822500 - Graphic design services
two.2.3) Place of performance
NUTS codes
- UKK11 - Bristol, City of
Main site or place of performance
Bristol
two.2.4) Description of the procurement
This Prior Information Notice is to inform the market of a forthcoming tendering opportunity.
The University of Bristol (UoB) will be looking for an agency to work in partnership to achieve a refreshed brand that resonates with its core audiences and represents its values and strategy. This requires a reworking of the University's identity shaped in consultation with its vast and varied communities.
The scope of the work needs to be fully defined, whether it is a complete rebrand or a minor refresh.
UoB will be looking to the appointed agency to identify the most appropriate approach and work together to agree the specifics. UoB is aware of the need to clearly communicate what the University stands for, what it achieves, what it means to people, and the impact it has across the world.
Differentiation from other Higher Education institutions is key.
Based on recommendations from comprehensive recent market research, the successful agency should present to us a revised strategic positioning for the brand and a new visual identity and narrative that will reflect the approach.
No response to this PIN is required from the market. To be informed of when this tendering opportunity is live, please ensure that your organisation is registered on the University's tendering portal at https://tenders.bris.ac.uk. The contract notice for this opportunity is expected to be published in September 2023.
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2.14) Additional information
In issuing this Prior Information Notice and seeking to inform the market, the University of Bristol makes no commitment to undertake this procurement.
two.3) Estimated date of publication of contract notice
18 September 2023
Section four. Procedure
four.1) Description
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
Royal Courts of Justice
Strand
London
Country
United Kingdom