Section one: Contracting authority
one.1) Name and addresses
York St John University
Finance Department, Lord Mayor's Walk
York
YO31 7EX
Contact
Paul Revell
Telephone
+44 07976436258
Country
United Kingdom
NUTS code
UKE21 - York
Internet address(es)
Main address
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
https://www.delta-esourcing.com/tenders/UK-UK-York:-Marketing-services./2ESR5RY423
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted to the above-mentioned address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Marketing Agency Services
two.1.2) Main CPV code
- 79342000 - Marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
The University is seeking to appoint a suitably qualified marketing agency or agencies to undertake the provision of effective marketing agency services.
two.1.5) Estimated total value
Value excluding VAT: £300,000
two.1.6) Information about lots
This contract is divided into lots: Yes
Tenders may be submitted for all lots
Maximum number of lots that may be awarded to one tenderer: 2
two.2) Description
two.2.1) Title
YSJU Marketing Agency Services ITT - Overall marketing campaign activity
Lot No
1
two.2.2) Additional CPV code(s)
- 79342000 - Marketing services
two.2.3) Place of performance
NUTS codes
- UKE21 - York
Main site or place of performance
York
two.2.4) Description of the procurement
Digital advertising such as Google pay per click (PPC) search, programmatic banners, social media, geo targeted ads and sponsored content Video on demand (VOD) advertising
Audio advertising on channels such as Spotify and DAX
Print advertising where required (however, we anticipate that this would limited if at all)
Innovative test and learn activity
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.6) Estimated value
Value excluding VAT: £200,000
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
36
This contract is subject to renewal
No
two.2.10) Information about variants
Variants will be accepted: Yes
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2.14) Additional information
To respond to this opportunity please click here: https://neupc.delta-esourcing.com/respond/2ESR5RY423
two.2) Description
two.2.1) Title
YSJU Marketing Agency Services - Specialist outdoor print and digital marketing
Lot No
2
two.2.2) Additional CPV code(s)
- 79342000 - Marketing services
two.2.3) Place of performance
NUTS codes
- UKE21 - York
Main site or place of performance
York
two.2.4) Description of the procurement
We require specific knowledge of the geographical areas we are targeting (York, Leeds, Bradford, Wakefield, Newcastle, Sunderland, Northumberland, Teesside, Darlington, Durham, Sheffield, Doncaster, Malton, Driffield, Scarborough).
This outdoor marketing activity could include:
Supermarket and shopping centre advertising
Bus and bus stop advertising
Railway station and city centre advertising
Other outdoor advertising locations
Innovative test and learn activity
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.6) Estimated value
Value excluding VAT: £100,000
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
36
This contract is subject to renewal
No
two.2.10) Information about variants
Variants will be accepted: Yes
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2.14) Additional information
To respond to this opportunity please click here: https://neupc.delta-esourcing.com/respond/V953QT487M
Section three. Legal, economic, financial and technical information
three.1) Conditions for participation
three.1.1) Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
List and brief description of conditions
As described in tender documents
three.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
three.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2018/S 000-000000
four.2.2) Time limit for receipt of tenders or requests to participate
Date
29 October 2021
Local time
5:00pm
four.2.4) Languages in which tenders or requests to participate may be submitted
English
four.2.6) Minimum time frame during which the tenderer must maintain the tender
Tender must be valid until: 29 April 2022
four.2.7) Conditions for opening of tenders
Date
29 October 2021
Local time
5:00pm
Place
York, England
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: No
six.2) Information about electronic workflows
Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
six.3) Additional information
The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
For more information about this opportunity, please visit the Delta eSourcing portal at:
https://neupc.delta-esourcing.com/tenders/UK-UK-York:-Marketing-services./2ESR5RY423
To respond to this opportunity, please click here:
https://neupc.delta-esourcing.com/respond/2ESR5RY423
GO Reference: GO-2021104-PRO-19012969
six.4) Procedures for review
six.4.1) Review body
York St John University
Lord Mayors Walk
York
YO31 7EX
Telephone
+44 1904876611
Country
United Kingdom
six.4.4) Service from which information about the review procedure may be obtained
York St John University
Lord Mayors Walk
York
YO31 7EX
Telephone
+44 1904876611
Country
United Kingdom