Scope
Description
Anchor's New Homes Development Strategy includes an ambition to deliver 500 new homes per year, with approximately 30% available for Shared Ownership sale exclusively for people over 55. To support this, Anchor is seeking to appoint a closed framework with a panel of four creative marketing agencies to lead on the planning, delivery, and ongoing promotion of our new build sales programme, marketed under our dedicated sales brand, Life in Place. Appointed agencies will be commissioned for campaign and project-based work across the development pipeline. In addition, one agency will be retained on an ongoing basis to manage day-to-day creative needs, ensure brand consistency, and support rapid-turnaround requirements (this will be awarded to the highest ranked framework agency). We are looking for experienced, collaborative partners with a strong understanding of the property sector, who can deliver intelligent, insight-led creative that resonates with older homebuyers and their families through emotive, effective, and well-targeted campaigns. Anchor's direct estimated spend is likely to be circa £1M.
Commercial tool
Establishes a framework
Total value (estimated)
- £10,000,000 excluding VAT
- £12,000,000 including VAT
Above the relevant threshold
Contract dates (estimated)
- 21 July 2025 to 20 July 2029
- 4 years
Main procurement category
Services
CPV classifications
- 79340000 - Advertising and marketing services
Contract locations
- UK - United Kingdom
Framework
Maximum number of suppliers
4
Maximum percentage fee charged to suppliers
0%
Further information about fees
The Contracting Authority will charge a fee for access by external framework users but this will be recovered directly from the user not the supplier.
Framework operation description
The process for Direct Selection and Mini Competition is described in the Anchor Services Contract, 'Schedule 2 - Service Levels - Framework Award Process'.
Award method when using the framework
Either with or without competition
Contracting authorities that may use the framework
Refer to the C9932 Creative Marketing Services (Sales) Framework - Customer List for details of contracting authorities that may use the framework.
Participation
Legal and financial capacity conditions of participation
Full details are included in the invitation to tender document.
Technical ability conditions of participation
Full details are included in the invitation to tender document.
Particular suitability
- Small and medium-sized enterprises (SME)
- Voluntary, community and social enterprises (VCSE)
Submission
Enquiry deadline
24 June 2025, 12:00pm
Submission type
Tenders
Tender submission deadline
27 June 2025, 12:00pm
Submission address and any special instructions
The tender documentation can be found here: https://anchor.my.salesforce-sites.com/?searchtype=Projects Supply of Creative Marketing Services (Sales) Framework (C9932)
Tenders may be submitted electronically
Yes
Languages that may be used for submission
English
Award decision date (estimated)
9 July 2025
Recurring procurement
Publication date of next tender notice (estimated): 21 January 2029
Award criteria
| Name | Description | Type |
|---|---|---|
| Price | Full details of the Technical and Financial Evaluation criteria and scoring are included in the Invitation to Tender document. |
Price |
| Quality | Full details of the Technical and Financial Evaluation criteria and scoring are included in the Invitation to Tender document. |
Quality |
Weighting description
Full details of the Technical and Financial Evaluation criteria and scoring are included in the Invitation to Tender document.
Other information
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Competitive flexible procedure
Competitive flexible procedure description
This tender process will consist of two stages: • Stage 1 - Procurement Specific Questionnaire (PSQ) - This current stage of the process will provide a means of shortlisting suppliers to be invited to submit a formal tender, and for establishing that all Participants invited to tender are able to meet the conditions of participation, including any minimum standards required by Anchor. The top 8 bids will advance to stage 2. • Stage 2 - Invitation to Tender (ITT): Shortlisted Participants will be invited to submit a tender. This process will be a single-stage tender process requiring a price and quality submission in a format specified by Anchor, along with a presentation brief. The draft ITT documents are included within this document pack. All bidders should complete both the PSQ and ITT packs, Anchor will evaluate the PSQ bids initially and only the lead 8 bids from PSQ will be scored at ITT. The Top 4 highest scoring bids from stage 2 will form the framework.
Contracting authority
Anchor Hanover Group
- Public Procurement Organisation Number: PYBH-1339-MTCJ
2 Godwin Street
Bradford
BD1 2ST
United Kingdom
Email: procurement@anchor.org.uk
Website: https://www.anchor.org.uk/
Region: UKE41 - Bradford
Organisation type: Public authority - sub-central government