Section one: Contracting authority/entity
one.1) Name and addresses
FIRST TRENITALIA WEST COAST RAIL LIMITED
8th Floor, The Point, 37 North Wharf Road
London
W2 1AF
Contact
Ruchiie Sehdev
ruchiie.sehdev@avantiwestcoast.co.uk
Telephone
+44 7773732843
Country
United Kingdom
Region code
UK - United Kingdom
Justification for not providing organisation identifier
Not on any register
Internet address(es)
Main address
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Appointment of Strategic Creative Agency - HS2 Engineering Communication
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
Hi-level Scope of tender
1. The project will cover the development (on-going), production and delivery of the West Coast Upgrades communications strategy.
2. This should also include account and project management, strategic development, creative development, social media management and bespoke website development and maintenance.
3. Campaigns will require a flexible approach to engineering comms projects, defining comms categories and identifying channels for maximum impact (that will optimise impact of the existing West Coast Upgrades brand style).
4. Ongoing creative work to support the wider media plan (delivered through our media agency).
5. Ongoing maintenance and support, including user stats, for the bespoke website and app and its new end to end journey planner functionality. The website is: westcoastupgrades.co.uk
6. Measurement - working with our internal Insight team and external stakeholders, such as Transport Focus etc., to review and improve communications, based on research, throughout the contract period.
Section six. Complementary information
six.6) Original notice reference
Notice number: 2022/S 000-008173
Section seven. Changes
seven.1) Information to be changed or added
seven.2) Other additional information
Dear Tenderer,
We are writing to update you on this tender process (OJEU Notice Reference No. 2022/S 000-008173).
Unfortunately, AWC has taken the decision not to award a contract as a result of this procurement, has accordingly cancelled the procurement process.
We appreciate that the above decision will come as a disappointment and we would like to thank you for the time and effort you put into submitting your ITT responses.