Tender

Marketing Engagement Platform

  • Ordnance Survey Ltd

F02: Contract notice

Notice identifier: 2024/S 000-024047

Procurement identifier (OCID): ocds-h6vhtk-04868f

Published 31 July 2024, 5:43pm



Section one: Contracting authority

one.1) Name and addresses

Ordnance Survey Ltd

Adanac Drive

Southampton

Email

katy.shorrocks@os.uk

Country

United Kingdom

NUTS code

UKJ3 - Hampshire and Isle of Wight

Internet address(es)

Main address

https://www.ordnancesurvey.co.uk/

one.3) Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at

https://in-tendhost.co.uk/os/aspx/Home

Additional information can be obtained from the above-mentioned address

Tenders or requests to participate must be submitted electronically via

https://in-tendhost.co.uk/os/aspx/Home

Tenders or requests to participate must be submitted to the above-mentioned address

one.4) Type of the contracting authority

Other type

Public Corporation

one.5) Main activity

Other activity

Geospatial Mapping Services


Section two: Object

two.1) Scope of the procurement

two.1.1) Title

Marketing Engagement Platform

Reference number

TS2634.2023

two.1.2) Main CPV code

  • 48000000 - Software package and information systems

two.1.3) Type of contract

Supplies

two.1.4) Short description

Ordnance Survey Ltd (OS) is Britain’s mapping agency and is responsible for the surveying, production, maintenance, and marketing of a wide range of geographic information, relied on by government, business, and individuals. The Consumer element of OS provides customers with products and services that help make their activity more enjoyable, accessible, and safe. From physical paper maps to outdoor accessories and popular mobile apps. Listening to customers and evolving to meet their needs is key to OS’ approach in a rapidly changing world. The Consumer mission is to help more people to get outside more often so they can live longer, stay younger and enjoy life more.

two.1.5) Estimated total value

Value excluding VAT: £500,000

two.1.6) Information about lots

This contract is divided into lots: No

two.2) Description

two.2.2) Additional CPV code(s)

  • 48000000 - Software package and information systems

two.2.3) Place of performance

NUTS codes
  • UKJ32 - Southampton

two.2.4) Description of the procurement

Ordnance Survey Ltd (OS) is Britain’s mapping agency and is responsible for the surveying, production, maintenance, and marketing of a wide range of geographic information, relied on by government, business, and individuals. The Consumer element of OS provides customers with products and services that help make their activity more enjoyable, accessible, and safe. From physical paper maps to outdoor accessories and popular mobile apps. Listening to customers and evolving to meet their needs is key to OS’ approach in a rapidly changing world. The Consumer mission is to help more people to get outside more often so they can live longer, stay younger and enjoy life more.OS is seeking to procure a Commercial off-the-shelf (COTS) Marketing Engagement Platform to improve communication with customers via multiple channels (including email, in-app notifications, and push notifications). OS would like to utilise the solution to aid its ambitious growth plans for E-Commerce and OS Maps. The outputs will enable the creation of personalised marketing content to improve the user experience within the OS Maps app and within the store to facilitate an increase in volume of both shop sales and subscription upgrades.This contract will be for three years with the option to extend annually for a further two years (3+1+1). Therefore, if all extensions were taken, the full length of the contract would be for five years. The contract start date is anticipated to be 1 November 2024, with Phase 1 integrations completed by 1 March 2025

two.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

two.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Duration in months

36

This contract is subject to renewal

No

two.2.10) Information about variants

Variants will be accepted: No

two.2.11) Information about options

Options: Yes

Description of options

This contract will be for three years with the option to extend annually for a further two years (3+1+1). Therefore, if all extensions were taken, the full length of the contract would be for five years. The contract start date is anticipated to be 1 November 2024, with Phase 1 integrations completed by 1 March 2025.

two.2.13) Information about European Union Funds

The procurement is related to a project and/or programme financed by European Union funds: Yes

Identification of the project

TS2634.2023


Section three. Legal, economic, financial and technical information

three.1) Conditions for participation

three.1.1) Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions

N/A


Section four. Procedure

four.1) Description

four.1.1) Type of procedure

Open procedure

four.1.8) Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: Yes

four.2) Administrative information

four.2.2) Time limit for receipt of tenders or requests to participate

Date

2 September 2024

Local time

12:00pm

four.2.4) Languages in which tenders or requests to participate may be submitted

English

four.2.7) Conditions for opening of tenders

Date

2 September 2024

Local time

12:00pm

Place

Tenders will be electronically sealed and cannot be opened until the stated deadline.


Section six. Complementary information

six.1) Information about recurrence

This is a recurrent procurement: No

six.4) Procedures for review

six.4.1) Review body

High Courts of Justice

London

Country

United Kingdom