Awarded contract

YPO - 001069 Creative Agency, Brand Marketing, Public Relations & Public Affairs, Print and Video Production Services

  • YPO

F03: Contract award notice

Notice reference: 2021/S 000-023957

Published 27 September 2021, 2:46pm



Section one: Contracting authority

one.1) Name and addresses

YPO

41 Industrial Park

Wakefield

WF2 0XE

Contact

The Contracts Team

Email

contracts@ypo.co.uk

Telephone

+44 1924664685

Country

United Kingdom

NUTS code

UKE45 - Wakefield

Internet address(es)

Main address

http://www.ypo.co.uk/

Buyer's address

https://procontract.due-north.com/register?ReadForm

one.2) Information about joint procurement

The contract is awarded by a central purchasing body

one.4) Type of the contracting authority

Body governed by public law

one.5) Main activity

General public services


Section two: Object

two.1) Scope of the procurement

two.1.1) Title

YPO - 001069 Creative Agency, Brand Marketing, Public Relations & Public Affairs, Print and Video Production Services

Reference number

001069

two.1.2) Main CPV code

  • 79000000 - Business services: law, marketing, consulting, recruitment, printing and security

two.1.3) Type of contract

Services

two.1.4) Short description

YPO are looking for Providers to be appointed onto a Framework Agreement for the

provision of Creative Agency, Brand Marketing, Public Relations & Public Affairs, Print and

Video Production services. The Framework is designed to meet the needs of YPO and any of

YPO’s wholly owned associated or subsidiary companies.

The Framework Agreement will cover the period from 14 September 2021 to 13 September 2023 for Lots 1, 2, 4, 5 and 6 with two options to extend for an additional 12 months. The first decision

to extend the contract period will be taken by the end of May 2023 and will be dependent on

satisfactory completion of all aspects of the contract to date, the current market conditions

for this category and YPO’s contracting structures. The maximum contract period will

therefore be 4 years from 14 September 2021 to 13 September 2025 (subject to an annual review,

incorporating price negotiations and KPI performance.)

For Lot 3 the Framework Agreement will cover the period from 01 January 2022 to 31

December 2023 with two options to extend for an additional 12 months. The first decision to

extend the contract period will be taken by the end of September 2023 and will be

dependent on satisfactory completion of all aspects of the contract to date, the current

market conditions for this category and YPO’s contracting structures. The maximum

contract period will therefore be 4 years from 01 January 2022 to 31 December 2025

(subject to an annual review, incorporating price negotiations and KPI performance.)

two.1.6) Information about lots

This contract is divided into lots: Yes

two.1.7) Total value of the procurement (excluding VAT)

Value excluding VAT: £2,500,000

two.2) Description

two.2.1) Title

Lot 1 - Creative Agency

Lot No

1

two.2.2) Additional CPV code(s)

  • 79300000 - Market and economic research; polling and statistics

two.2.3) Place of performance

NUTS codes
  • UKE45 - Wakefield

two.2.4) Description of the procurement

Lot 1 is for the procurement for Creative Agency to support .

YPO are looking to award 3 agencies to the Framework Agreement to provide creative

support to YPO's marketing team for campaigns and one-off jobs

two.2.5) Award criteria

Quality criterion - Name: Quality / Weighting: 60%

Quality criterion - Name: Social Value/Sustainability / Weighting: 10%

Cost criterion - Name: Cost / Weighting: 30%

two.2.11) Information about options

Options: Yes

Description of options

The Framework Agreement will cover the period from 14 September to 13 September 2023 with two options to extend for an additional 12 months. The first decision to extend the contract period will be taken by the end of May 2023 and will be dependent on satisfactory completion of all aspects of the contract to date, the current market conditions for this category and YPO’s contracting structures. The maximum contract period will therefore be 4 years from 14 September 2021 to 13 September 2025 (subject to an annual review, incorporating price negotiations and KPI performance.)

two.2.13) Information about European Union Funds

The procurement is related to a project and/or programme financed by European Union funds: No

two.2) Description

two.2.1) Title

Lot 2 - Brand Marketing

Lot No

2

two.2.2) Additional CPV code(s)

  • 79300000 - Market and economic research; polling and statistics

two.2.3) Place of performance

NUTS codes
  • UKE45 - Wakefield

two.2.4) Description of the procurement

Lot 2 is for procurement for Brand Marketing.

YPO is seeking a suitable agency to provide strategic brand marketing services for the life of the Framework. The scope of the work is broad; however, the successful Supplier will work closely with YPO’s Board and Senior Leadership Team (SLT) to support the development of the business plans, objectives, and vision of the organisation.

The Provider will offer marketing consultancy on a call-off basis to support business planning, brand identity, positioning and strategy development and work will be issued on a project by project basis.

two.2.5) Award criteria

Quality criterion - Name: Quality / Weighting: 60%

Quality criterion - Name: Delivery / Weighting: 10%

Quality criterion - Name: Social Value/Sustainability / Weighting: 10%

Cost criterion - Name: Cost / Weighting: 20%

two.2.11) Information about options

Options: Yes

Description of options

The Framework Agreement will cover the period from 14 September to 13 September 2023 with two options to extend for an additional 12 months. The first decision to extend the contract period will be taken by the end of May 2023 and will be dependent on satisfactory completion of all aspects of the contract to date, the current market conditions for this category and YPO’s contracting structures. The maximum contract period will therefore be 4 years from 14 September 2021 to 13 September 2025 (subject to an annual review, incorporating price negotiations and KPI performance.)

two.2.13) Information about European Union Funds

The procurement is related to a project and/or programme financed by European Union funds: No

two.2) Description

two.2.1) Title

Lot 3 - Public Relations (PR) & Public Affairs (PA)

Lot No

3

two.2.2) Additional CPV code(s)

  • 79416000 - Public relations services

two.2.3) Place of performance

NUTS codes
  • UKE45 - Wakefield

two.2.4) Description of the procurement

Lot 3 is for procurement for Public Relations (PR) & Public Affairs (PA).

YPO is seeking a suitable agency to provide Public Relations (PR) and Public Affairs (PA) Services for the life of the Framework.

The appointed agency would form an extension to the in-house communications team and would be expected to devise and deliver PR and PA plans that underpin the sales and marketing plans and YPO’s three-year business strategy, to raise awareness of the YPO brand as well as generating affection and advocacy from YPO’s most important stakeholders. The PA plan will also demonstrate YPO as the leading provider of frameworks, products, and services.

two.2.5) Award criteria

Quality criterion - Name: Quality / Weighting: 55%

Quality criterion - Name: Delivery / Weighting: 10%

Quality criterion - Name: Social Value/Sustainability / Weighting: 10%

Cost criterion - Name: Cost / Weighting: 25%

two.2.11) Information about options

Options: Yes

Description of options

The Framework Agreement will cover the period from 01 January 2022 to 31 December 2023 with two options to extend for an additional 12 months. The first decision to extend the contract period will be taken by the end of September 2023 and will be dependent on satisfactory completion of all aspects of the contract to date, the current market conditions for this category and YPO’s contracting structures. The maximum contract period will therefore be 4 years from 01 January 2022 to 31 December 2025 (subject to an annual review, incorporating price negotiations and KPI performance.)

two.2.13) Information about European Union Funds

The procurement is related to a project and/or programme financed by European Union funds: No

two.2) Description

two.2.1) Title

Lot 4 - General Print

Lot No

4

two.2.2) Additional CPV code(s)

  • 22000000 - Printed matter and related products
  • 79800000 - Printing and related services

two.2.3) Place of performance

NUTS codes
  • UKE45 - Wakefield

two.2.4) Description of the procurement

Lot 4 is for the procurement for General Print.

YPO are looking to award 3 agencies to the Framework Agreement to provide general print services to YPO's marketing team. The general scope of this Lot includes but is not limited to, the printing of items such as:

• Flyers

• Booklets

• Event stands

• Magazines

• Posters

• Bespoke promotional packaging

• Signage

two.2.5) Award criteria

Quality criterion - Name: Quality / Weighting: 30%

Quality criterion - Name: Delivery / Weighting: 15%

Quality criterion - Name: Customer Service & Technical Assistance / Weighting: 10%

Quality criterion - Name: Social Value/Sustainability / Weighting: 10%

Cost criterion - Name: Cost / Weighting: 35%

two.2.11) Information about options

Options: Yes

Description of options

The Framework Agreement will cover the period from 14 September to 13 September 2023 with two options to extend for an additional 12 months. The first decision to extend the contract period will be taken by the end of May 2023 and will be dependent on satisfactory completion of all aspects of the contract to date, the current market conditions for this category and YPO’s contracting structures. The maximum contract period will therefore be 4 years from 14 September 2021 to 13 September 2025 (subject to an annual review, incorporating price negotiations and KPI performance.)

two.2.13) Information about European Union Funds

The procurement is related to a project and/or programme financed by European Union funds: No

two.2) Description

two.2.1) Title

Lot 5 - General Print and Fulfilment

Lot No

5

two.2.2) Additional CPV code(s)

  • 22000000 - Printed matter and related products
  • 79800000 - Printing and related services

two.2.3) Place of performance

NUTS codes
  • UKE45 - Wakefield

two.2.4) Description of the procurement

Lot 5 is for procurement for General Print and Fulfilment.

YPO are looking to award 3 agencies to the Framework Agreement to provide printing, packing, distribution, and fulfilment services for UK based mailing of print and other associated marketing resources.

The general scope of this Lot includes, but not limited to the printing and fulfilling of items

such as:

• Flyers

• Booklets

• Magazines

• Bespoke promotional packaging

The scope of fulfilment will include the above items, along with bespoke letters or inserts to multiple addresses.

two.2.5) Award criteria

Quality criterion - Name: Quality / Weighting: 30%

Quality criterion - Name: Delivery / Weighting: 15%

Quality criterion - Name: Customer Service & Technical Assistance / Weighting: 10%

Quality criterion - Name: Social Value/Sustainability / Weighting: 10%

Cost criterion - Name: Cost / Weighting: 35%

two.2.11) Information about options

Options: Yes

Description of options

The Framework Agreement will cover the period from 14 September to 13 September 2023 with two options to extend for an additional 12 months. The first decision to extend the contract period will be taken by the end of May 2023 and will be dependent on satisfactory completion of all aspects of the contract to date, the current market conditions for this category and YPO’s contracting structures. The maximum contract period will therefore be 4 years from 14 September 2021 to 13 September 2025 (subject to an annual review, incorporating price negotiations and KPI performance.)

two.2.13) Information about European Union Funds

The procurement is related to a project and/or programme financed by European Union funds: No

two.2) Description

two.2.1) Title

Lot 6 - Video Production

Lot No

6

two.2.2) Additional CPV code(s)

  • 92100000 - Motion picture and video services

two.2.3) Place of performance

NUTS codes
  • UKE45 - Wakefield

two.2.4) Description of the procurement

Lot 6 is for procurement for Video Production.

YPO require one Supplier to support the delivery of a video programme for the business.

The type of work required will be varied but may include, but not limited to customer case studies and testimonials, short create and make videos targeted at Schools, along with event filming, corporate videos and videos to support explaining complex content to customers

two.2.5) Award criteria

Quality criterion - Name: Quality / Weighting: 25%

Quality criterion - Name: Delivery and Customer Service / Weighting: 10%

Quality criterion - Name: Creativity / Weighting: 20%

Quality criterion - Name: Social Value/Sustainability / Weighting: 10%

Cost criterion - Name: Cost / Weighting: 35%

two.2.11) Information about options

Options: Yes

Description of options

The Framework Agreement will cover the period from 14 September to 13 September 2023 with two options to extend for an additional 12 months. The first decision to extend the contract period will be taken by the end of May 2023 and will be dependent on satisfactory completion of all aspects of the contract to date, the current market conditions for this category and YPO’s contracting structures. The maximum contract period will therefore be 4 years from 14 September 2021 to 13 September 2025 (subject to an annual review, incorporating price negotiations and KPI performance.)

two.2.13) Information about European Union Funds

The procurement is related to a project and/or programme financed by European Union funds: No


Section four. Procedure

four.1) Description

four.1.1) Type of procedure

Open procedure

four.1.3) Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement

four.1.8) Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: Yes

four.2) Administrative information

four.2.1) Previous publication concerning this procedure

Notice number: 2021/S 000-009596

four.2.9) Information about termination of call for competition in the form of a prior information notice

The contracting authority will not award any further contracts based on the above prior information notice


Section five. Award of contract

Contract No

001069

Lot No

1

Title

Lot 1 - Creative Agency

A contract/lot is awarded: Yes

five.2) Award of contract

five.2.1) Date of conclusion of the contract

1 September 2021

five.2.2) Information about tenders

Number of tenders received: 17

The contract has been awarded to a group of economic operators: Yes

five.2.3) Name and address of the contractor

Luna Studio Ltd

Hurst

Country

United Kingdom

NUTS code
  • UKJ11 - Berkshire
The contractor is an SME

Yes

five.2.3) Name and address of the contractor

AGNE Ltd T/A Alphagraphics

Stockton on Tees

Country

United Kingdom

NUTS code
  • UKC11 - Hartlepool and Stockton-on-Tees
The contractor is an SME

Yes

five.2.3) Name and address of the contractor

Elygra Ltd

Chester

Country

United Kingdom

NUTS code
  • UKD6 - Cheshire
The contractor is an SME

Yes

five.2.4) Information on value of contract/lot (excluding VAT)

Total value of the contract/lot: £2,500,000


Section five. Award of contract

Contract No

001069

Lot No

2

Title

Lot 2 - Brand Marketing

A contract/lot is awarded: Yes

five.2) Award of contract

five.2.1) Date of conclusion of the contract

1 September 2021

five.2.2) Information about tenders

Number of tenders received: 10

The contract has been awarded to a group of economic operators: No

five.2.3) Name and address of the contractor

EBY Design Ltd

Tamworth

Country

United Kingdom

NUTS code
  • UKG24 - Staffordshire CC
The contractor is an SME

Yes

five.2.4) Information on value of contract/lot (excluding VAT)

Total value of the contract/lot: £2,500,000


Section five. Award of contract

Contract No

001069

Lot No

3

Title

Lot 3 - Public Relations (PR) & Public Affairs (PA)

A contract/lot is awarded: Yes

five.2) Award of contract

five.2.1) Date of conclusion of the contract

1 September 2021

five.2.2) Information about tenders

Number of tenders received: 6

The contract has been awarded to a group of economic operators: No

five.2.3) Name and address of the contractor

Grayling Communications Ltd

London

Country

United Kingdom

NUTS code
  • UKI - London
The contractor is an SME

Yes

five.2.4) Information on value of contract/lot (excluding VAT)

Total value of the contract/lot: £2,500,000


Section five. Award of contract

Contract No

001069

Lot No

4

Title

Lot 4 - General Print

A contract/lot is awarded: Yes

five.2) Award of contract

five.2.1) Date of conclusion of the contract

1 September 2021

five.2.2) Information about tenders

Number of tenders received: 8

The contract has been awarded to a group of economic operators: Yes

five.2.3) Name and address of the contractor

Ratcliff & Roper (Printers) Ltd

Barnsley

Country

United Kingdom

NUTS code
  • UKE31 - Barnsley, Doncaster and Rotherham
The contractor is an SME

Yes

five.2.3) Name and address of the contractor

Visual Print & Design Limited

Lincoln

Country

United Kingdom

NUTS code
  • UKF30 - Lincolnshire
The contractor is an SME

Yes

five.2.3) Name and address of the contractor

Webmart Ltd

Bicester

Country

United Kingdom

NUTS code
  • UKJ14 - Oxfordshire
The contractor is an SME

Yes

five.2.4) Information on value of contract/lot (excluding VAT)

Total value of the contract/lot: £2,500,000


Section five. Award of contract

Contract No

001069

Lot No

5

Title

Lot 5 - General Print and Fulfilment

A contract/lot is awarded: Yes

five.2) Award of contract

five.2.1) Date of conclusion of the contract

1 September 2021

five.2.2) Information about tenders

Number of tenders received: 6

The contract has been awarded to a group of economic operators: Yes

five.2.3) Name and address of the contractor

Webmart Limited

Bicester

Country

United Kingdom

NUTS code
  • UKJ14 - Oxfordshire
The contractor is an SME

Yes

five.2.3) Name and address of the contractor

Visual Print and Design Limited

Lincoln

Country

United Kingdom

NUTS code
  • UKF30 - Lincolnshire
The contractor is an SME

Yes

five.2.3) Name and address of the contractor

Synergy Print Management Limited

Lichfield

Country

United Kingdom

NUTS code
  • UKG24 - Staffordshire CC
The contractor is an SME

Yes

five.2.4) Information on value of contract/lot (excluding VAT)

Total value of the contract/lot: £2,500,000


Section five. Award of contract

Contract No

001069

Lot No

6

Title

Lot 6 - Video Production

A contract/lot is awarded: Yes

five.2) Award of contract

five.2.1) Date of conclusion of the contract

1 September 2021

five.2.2) Information about tenders

Number of tenders received: 10

The contract has been awarded to a group of economic operators: No

five.2.3) Name and address of the contractor

Superkrush Films Ltd

Gateshead

Country

United Kingdom

NUTS code
  • UKC2 - Northumberland and Tyne and Wear
The contractor is an SME

Yes

five.2.4) Information on value of contract/lot (excluding VAT)

Total value of the contract/lot: £2,500,000


Section six. Complementary information

six.3) Additional information

YPO are purchasing on the behalf of other contracting authorities. Please see the below link for

details: https://www.ypo.co.uk/about/customers/ojeu-permissible-users

YPO will incorporate a standstill period at the point of notification of the award of the contract is

provided to all bidders. The standstill period will be for a minimum of 10 calendar days, and

provides time for unsuccessful tenderers to challenge the award decision before the contract is

entered into. The Public Contracts Regulations 2015 provide for aggrieved parties who have been

harmed or are at risk of harm by a breach of the rules to take action in the High Court (England,

Wales and Northern Ireland).

six.4) Procedures for review

six.4.1) Review body

High Court of England and Wales

London

Country

United Kingdom