Section one: Contracting authority
one.1) Name and addresses
Department of Agriculture, Environment and Rural Affairs DAERA
Dundonald House, Upper Newtownards Rd, Ballymiscaw
BELFAST
BT4 9SB
ssdadmin.copd@finance-ni.gov.uk
Country
United Kingdom
NUTS code
UK - United Kingdom
Internet address(es)
Main address
https://etendersni.gov.uk/epps
Buyer's address
https://etendersni.gov.uk/epps
one.1) Name and addresses
Department of Agriculture Environment and Rural Affairs NI
Dundonald House
Belfast
BT4 3SB
ssdadmin.cpd@finance-ni.gov.uk
Country
United Kingdom
NUTS code
UK - United Kingdom
Internet address(es)
Main address
https://etendersni.gov.uk/epps
Buyer's address
https://etendersni.gov.uk/epps
one.2) Information about joint procurement
The contract involves joint procurement
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
General public services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
ID 3545980 - DAERA - Northern Ireland Climate Action advertising campaign
Reference number
ID 3545980
two.1.2) Main CPV code
- 79341000 - Advertising services
two.1.3) Type of contract
Services
two.1.4) Short description
The Department for Agriculture, Environment and Rural Affairs (DAERA) (the Client) wishes to appoint a Contractor to deliver advertising and related services for campaign advertising. The overall purpose of this campaign is to engage audiences with climate change issues and drive awareness of the benefits and opportunities in taking action to tackle climate change, and specifically to engage people with DAERA’s Northern Ireland Climate Action (NICA) initiative, which is being promoted primarily through DAERA’s public-facing MyNI website and social media channels: MyNI facebook MyNI twitter MyNI Instagram and Farming MyNI facebook group
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £300,000
two.2) Description
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
- 79341400 - Advertising campaign services
- 79341200 - Advertising management services
two.2.3) Place of performance
NUTS codes
- UKN - Northern Ireland
two.2.4) Description of the procurement
The Department for Agriculture, Environment and Rural Affairs (DAERA) (the Client) wishes to appoint a Contractor to deliver advertising and related services for campaign advertising. The overall purpose of this campaign is to engage audiences with climate change issues and drive awareness of the benefits and opportunities in taking action to tackle climate change, and specifically to engage people with DAERA’s Northern Ireland Climate Action (NICA) initiative, which is being promoted primarily through DAERA’s public-facing MyNI website and social media channels: MyNI facebook MyNI twitter MyNI Instagram and Farming MyNI facebook group
two.2.5) Award criteria
Quality criterion - Name: AC1 Strategic Solution / Weighting: 20.3
Quality criterion - Name: AC2 Media Strategy, Rationale and Media Plan / Weighting: 25.2
Quality criterion - Name: AC3 Proposals for Research and Evaluation / Weighting: 9.8
Quality criterion - Name: AC4 Key Personnel Experience / Weighting: 9.8
Quality criterion - Name: AC5 Business Continuity / Weighting: 4.9
Cost criterion - Name: AC6 Total Media Cost / Weighting: 20
Cost criterion - Name: AC7 Average Hourly Rate / Weighting: 10
two.2.11) Information about options
Options: Yes
Description of options
The Initial Contract period is 6 months with options to extend for two further 12 month periods
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2021/S 000-015903
Section five. Award of contract
Contract No
1
Title
Contract
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
14 September 2021
five.2.2) Information about tenders
Number of tenders received: 2
Number of tenders received from SMEs: 2
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 2
Number of tenders received by electronic means: 2
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
ARDMORE ADVERTISING MARKETING LTD
Ardmore House
HOLYWOOD
BT18 9JQ
Country
United Kingdom
NUTS code
- UK - United Kingdom
Internet address
https://etendersni.gov.uk/epps
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £300,000
Total value of the contract/lot: £300,000
Section six. Complementary information
six.3) Additional information
Contract Monitoring - The successful contractor’s performance on the contract will be regularly monitored. Contractors not delivering on contract requirements is a serious matter. It means the public purse is not getting what it is paying for. If a contractor fails to reach satisfactory levels of contract performance they will be given a specified time to improve. If, after the specified time, they still fail to reach satisfactory levels of contract performance, the matter will be escalated to senior management in CPD for further action. If this occurs and their performance still does not improve to satisfactory levels within the specified period, it may be regarded as an act of grave professional misconduct and they may be issued with a Certificate of Unsatisfactory Performance and the contract may be terminated. The issue of a Certificate of Unsatisfactory Performance will result in the contractor being excluded from all procurement competitions being undertaken by Centres of Procurement Expertise on behalf of bodies covered by the Northern Ireland Procurement Policy for a period of twelve months from the date of issue of the certificate.
six.4) Procedures for review
six.4.1) Review body
The UK does not have any such bodies with responsibility for appeal/mediation procedures.
Belfast
Country
United Kingdom
six.4.3) Review procedure
Precise information on deadline(s) for review procedures
CPD complied with the Public Contracts Regulations 2015 (as amended) and incorporated a standstill period (i.e. a minimum of 10 calendar days) at the point information on the award of contract was communicated to tenderers. That notification provided full information on the award decision. This provided time for the unsuccessful tenderers to challenge the award decision before the contract was entered into.