Section one: Contracting authority
one.1) Name and addresses
VisitBritain/VisitEngland
3 Grosvenor Gardens, Victoria
London
SW1W 0BD
Contact
Richard Johnson
Country
United Kingdom
NUTS code
UKI3 - Inner London – West
Internet address(es)
Main address
Buyer's address
https://visitbritain.force.com/s/Welcome
one.4) Type of the contracting authority
Other type
Tourism Body
one.5) Main activity
Other activity
Tourism
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
BTA1500 - Global Airline Partner Framework Agreement
Reference number
BTA1500
two.1.2) Main CPV code
- 75125000 - Administrative services related to tourism affairs
two.1.3) Type of contract
Services
two.1.4) Short description
VisitBritain is seeking to establish a single supplier framework agreement for a non-exclusive global collaboration with a suitably capable International Airline Carrier.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £27,000,000
two.2) Description
two.2.3) Place of performance
NUTS codes
- UKI3 - Inner London – West
Main site or place of performance
International
two.2.4) Description of the procurement
VisitBritain is seeking to establish a single supplier framework agreement for a non-exclusive global collaboration with a suitably capable International Airline Carrier. This collaboration will support British tourism interest and values, and shares our goal in challenging perceptions of Britain, as well as increasing market share through mutually agreed activity to drive immediate visitor spend as quickly as possible.VisitBritain will agree specific briefs and contracted scopes of work with the appointed Global Airline Carrier to deliver against mutually agreed objectives.The Airline Carrier will contribute a minimum of £1m cash investment, to be matched by VisitBritain in at least one co-branded multi-channel marketing campaign in mutually agreed markets, targeting mutually agreed audiences and developing joint creative and media briefs.A maximum of £4.5m is available from VisitBritain to be matched in this way through 31st March, 2022. Interested Bidders should note that the amount of VisitBritain’s contribution is dependent on annual internal and governmental approvals.The value of the framework agreement (if all extension options are exercised) is £27,000,000 (total contribution from VisitBritain & the Airline Carrier), however the contribution (spend) from VisitBritain is capped at £4.5m per year.
two.2.5) Award criteria
Price
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2021/S 000-014107
Section five. Award of contract
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
27 August 2021
five.2.2) Information about tenders
Number of tenders received: 1
Number of tenders received from SMEs: 0
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received by electronic means: 1
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
British Airways
Waterside, PO BOX 365, Harmondsworth,
Harmondsworth,
UB7 0GB
Country
United Kingdom
NUTS code
- UK - United Kingdom
National registration number
01777777
Internet address
The contractor is an SME
No
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £27,000,000
Total value of the contract/lot: £27,000,000
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
VisitBritain/VisitEngland
3 Grosvenor Gardens, Victoria
London
SW1W 0BD
Country
United Kingdom