Section one: Contracting authority
one.1) Name and addresses
FAIR4ALL FINANCE LIMITED
2nd Floor 28 Commercial Street
London
E16LS
Contact
Gary Stephens
procurement@fair4allfinance.org.uk
Telephone
+44 7940519544
Country
United Kingdom
NUTS code
UKI - London
Internet address(es)
Main address
https://fair4allfinance.org.uk/
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
https://fair4allfinance.org.uk/invitations-to-tender/
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted to the above-mentioned address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Other activity
Financial Services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Customer Insights Programme: Market Research Tender
two.1.2) Main CPV code
- 73110000 - Research services
two.1.3) Type of contract
Services
two.1.4) Short description
Fair4All Finance is seeking a provider, or multiple providers, to support our broad customer insights programme.
This programme is split into three sections (lots), two of which will take place in 2021 and a third which may take
place in 2022 depending on priorities and annual planning.
Full information is available on the Fair4All Finance website.
two.1.5) Estimated total value
Value excluding VAT: £165,000
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.2) Additional CPV code(s)
- 73300000 - Design and execution of research and development
two.2.3) Place of performance
NUTS codes
- UKI - London
two.2.4) Description of the procurement
This programme is split into three sections (lots).
Lot 1: Customer segmentation: Developing understanding of customers in the bottom four income deciles with the outcome of a clearly defined segmentation model. This will help providers better understand low-income customers and those excluded from financial services. This segmentation must focus on customers and their broad range of financial needs including credit usage, savings, banking and insurance.
Lot 2: Marketing, brand and purchase decision pathways: we want a deep understanding of how these customers interact with financial services providers when making purchase decisions. This must include the channels used to research and access financial services, brand strength and sentiment, how customers respond to marketing activity and practical recommendations of how providers can effectively reach these customers.
Lot 3 (to be confirmed): Ethnographic research and persona development to improve understanding of customer segments and embed learnings.
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.6) Estimated value
Value excluding VAT: £165,000
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
12
This contract is subject to renewal
No
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Date
30 September 2021
Local time
5:00pm
four.2.4) Languages in which tenders or requests to participate may be submitted
English
four.2.7) Conditions for opening of tenders
Date
11 October 2021
Local time
5:00pm
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: No
six.4) Procedures for review
six.4.1) Review body
Fair4All Finance Limited
London
Country
United Kingdom