Section one: Contracting authority
one.1) Name and addresses
IWM/2324/Mkt/3184: Media Buying Framework Agreement for Imperial War Museums
IWM London, Lambeth Road
London
SE1 6HZ
Contact
Procurement and Resources Officer
Telephone
+44 2074165000
Country
United Kingdom
Region code
UK - United Kingdom
National registration number
Imperial War Museums
Internet address(es)
Main address
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
https://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-services./4T5KM987S4
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted electronically via
https://www.delta-esourcing.com
Tenders or requests to participate must be submitted to the above-mentioned address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Recreation, culture and religion
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Media Buying Framework Agreement for Imperial War Museums (IWM)
Reference number
IWM/2324/Mkt/3184
two.1.2) Main CPV code
- 79341000 - Advertising services
two.1.3) Type of contract
Services
two.1.4) Short description
IWM is tendering for a framework of suppliers to provide media and digital advertising strategy, buying and planning. The appointed agency/agencies will support marketing campaigns for IWM including those for brand, destination visitation, major events, membership, and temporary exhibitions across our sites, with both regional and national reach.
The tender comprises two lots. Agencies are invited to pitch for either a single or multiple lots, depending on their expertise:
• Lot 1: Media Strategy, Buying and Planning
• Lot 2: Digital Advertising Services & Google Grants Management
Social media advertising and organic activity are managed by in-house teams and are out of scope of this tender.
two.1.5) Estimated total value
Value excluding VAT: £637,000
two.1.6) Information about lots
This contract is divided into lots: Yes
Tenders may be submitted for all lots
Maximum number of lots that may be awarded to one tenderer: 2
two.2) Description
two.2.1) Title
Media Strategy, Buying and Planning
Lot No
1
two.2.2) Additional CPV code(s)
- 79341000 - Advertising services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
Main site or place of performance
UNITED KINGDOM
two.2.4) Description of the procurement
Including, but not limited to:
•Out of home (print and digital)
•TV, video on demand (VOD) and cinema spot buying
•Audio advertising across radio and podcast platforms
•Press space e.g., adverts and advertorials in national, regional and specialist titles
•Partnerships (media and content)
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.6) Estimated value
Value excluding VAT: £315,000
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
36
This contract is subject to renewal
Yes
Description of renewals
Option to extend for a further year at the end of the initial term.
two.2.10) Information about variants
Variants will be accepted: Yes
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2.14) Additional information
To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/4T5KM987S4
two.2) Description
two.2.1) Title
Digital Advertising Services & Google Grants Management
Lot No
2
two.2.2) Additional CPV code(s)
- 79341000 - Advertising services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
Main site or place of performance
UNITED KINGDOM
two.2.4) Description of the procurement
Including, but not limited to:
•Programmatic digital display including both the creative design and implementation of assets;
•Video advertising through channels such as YouTube and in-read formats
•Paid search (Google) and Google Grants Management
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.6) Estimated value
Value excluding VAT: £315,000
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
36
This contract is subject to renewal
Yes
Description of renewals
Option to extend for a further 12 months at the end of the initial term
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section three. Legal, economic, financial and technical information
three.1) Conditions for participation
three.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
three.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
three.2) Conditions related to the contract
three.2.3) Information about staff responsible for the performance of the contract
Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
Framework agreement with several operators
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2023/S 008-000004
four.2.2) Time limit for receipt of tenders or requests to participate
Date
5 September 2023
Local time
12:00pm
four.2.4) Languages in which tenders or requests to participate may be submitted
English
four.2.6) Minimum time frame during which the tenderer must maintain the tender
Tender must be valid until: 31 December 2024
four.2.7) Conditions for opening of tenders
Date
26 October 2023
Local time
10:00am
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: No
six.2) Information about electronic workflows
Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
six.3) Additional information
For more information about this opportunity, please visit the Delta eSourcing portal at:
https://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-services./4T5KM987S4" target="_blank">https://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-services./4T5KM987S4
To respond to this opportunity, please click here:
https://www.delta-esourcing.com/respond/4T5KM987S4" target="_blank">https://www.delta-esourcing.com/respond/4T5KM987S4
GO Reference: GO-202384-PRO-23575457
six.4) Procedures for review
six.4.1) Review body
Imperial War Museums
IWM London, Lambeth Road
London
SE1 6HZ
Country
United Kingdom