Section one: Contracting authority
one.1) Name and addresses
Cardiff University
Procurement Services, McKenzie House, 30-36 Newport Road
Cardiff
CF24 0DE
Telephone
+44 2920879648
Country
United Kingdom
NUTS code
UKL - Wales
Internet address(es)
Main address
http://www.cardiff.ac.uk/business/why-work-with-us/for-suppliers
Buyer's address
https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA0258
one.2) Information about joint procurement
The contract is awarded by a central purchasing body
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
International Managed Services
Reference number
CU.1679.GD
two.1.2) Main CPV code
- 79413000 - Marketing management consultancy services
two.1.3) Type of contract
Services
two.1.4) Short description
A multi-year strategic marketing campaign which supports Cardiff University and our aims to grow international numbers by implementing and managing marketing activity to generate interest, awareness and enquiries into IDP offices from key markets. This activity is part of a wider institutional objective to shape the international student cohort and diversify away from the ‘traditional’ markets that Cardiff is currently strong in.
Agent counsellors support these enquiries to make applications to the University, and subsequently enrol.
Services include:
- Media marketing
- Social media marketing
- Advertising
- Content creation and delivery
- Network engagement
- Client success sessions
- Client reporting, analysis and recommendations
This managed service will complete the pipeline for students subsequently enrolling. It provides the opportunity to have a complete pipeline with one organisation.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £199,600
two.2) Description
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
- 79342000 - Marketing services
- 79342100 - Direct marketing services
- 79413000 - Marketing management consultancy services
- 98910000 - Services specific to international organisations and bodies
two.2.3) Place of performance
NUTS codes
- UKL22 - Cardiff and Vale of Glamorgan
two.2.4) Description of the procurement
A multi-year strategic marketing campaign which supports Cardiff University and our aims to grow international numbers by implementing and managing marketing activity to generate interest, awareness and enquiries into IDP offices from key markets. This activity is part of a wider institutional objective to shape the international student cohort and diversify away from the ‘traditional’ markets that Cardiff is currently strong in.
Agent counsellors support these enquiries to make applications to the University, and subsequently enrol.
Services include:
- Media marketing
- Social media marketing
- Advertising
- Content creation and delivery
- Network engagement
- Client success sessions
- Client reporting, analysis and recommendations
This managed service will complete the pipeline for students subsequently enrolling. It provides the opportunity to have a complete pipeline with one organisation.
two.2.5) Award criteria
Price
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Award of a contract without prior publication of a call for competition in the cases listed below
- The services can be provided only by a particular economic operator for the following reason:
- absence of competition for technical reasons
Explanation:
IDP Connect – only available supplier, as this is a unique market offering by IDP. Only IDP have a contract to recruit for Cardiff University across these markets.
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
Section five. Award of contract
Contract No
CU.1679.GD
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
29 June 2024
five.2.2) Information about tenders
Number of tenders received: 1
Number of tenders received from SMEs: 1
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 1
Number of tenders received by electronic means: 1
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
IDP Connect Ltd
First Floor Bedford House, 69-79 Fulham High Street
London
SW6 3JW
Country
United Kingdom
NUTS code
- UKI3 - Inner London – West
National registration number
02471319
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £199,600
Total value of the contract/lot: £199,600
Section six. Complementary information
six.3) Additional information
(WA Ref:143201)
six.4) Procedures for review
six.4.1) Review body
High Court
Royal Courts of Justice, The Strand
London
WC2A 2LL
Telephone
+44 2079477501
Country
United Kingdom