Section one: Contracting authority/entity
one.1) Name and addresses
Post Office Ltd
100 wood street
london
Country
United Kingdom
Region code
UK - United Kingdom
Companies House
02154540
Internet address(es)
Main address
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Database management, campaign management, data hosting and bespoke database solutions
Reference number
C100382
two.1.2) Main CPV code
- 72300000 - Data services
two.1.3) Type of contract
Services
two.2) Description
two.2.1) Title
Database management, campaign management, data hosting and bespoke database solutions
two.2.2) Additional CPV code(s)
- 79342000 - Marketing services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement at the time of conclusion of the contract:
Database management, campaign management, data hosting and bespoke database solutions
two.2.7) Duration of the contract, framework agreement, dynamic purchasing system or concession
Duration in months
48
Section four. Procedure
four.2) Administrative information
four.2.1) Contract award notice concerning this contract
Notice number: 2019/S 060-139229
Section five. Award of contract/concession
Contract No
NA
Lot No
NA
five.2) Award of contract/concession
five.2.1) Date of conclusion of the contract/concession award decision:
16 December 2020
five.2.2) Information about tenders
The contract/concession has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor/concessionaire
Rapp Ltd T/A Code Worldwide
First Floor, The Galleria, Station Road
crawley
RH10 1WW
Country
United Kingdom
NUTS code
- UK - United Kingdom
Companies House
01581935
The contractor/concessionaire is an SME
No
five.2.4) Information on value of the contract/lot/concession (at the time of conclusion of the contract;excluding VAT)
Total value of the procurement: £4,864,000
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
Royal Courts of Justice
London
Country
United Kingdom
Section seven: Modifications to the contract/concession
seven.1) Description of the procurement after the modifications
seven.1.1) Main CPV code
- 72300000 - Data services
seven.1.2) Additional CPV code(s)
- 79342000 - Marketing services
seven.1.3) Place of performance
NUTS code
- UK - United Kingdom
seven.1.4) Description of the procurement:
Database management, hosting, campaign management, bespoke data solutions
seven.1.5) Duration of the contract, framework agreement, dynamic purchasing system or concession
Duration in months
48
seven.1.6) Information on value of the contract/lot/concession (excluding VAT)
Total value of the contract/lot/concession:
£4,864,000
seven.1.7) Name and address of the contractor/concessionaire
Rapp Ltd T/A Code Worldwide
Crawley
Country
United Kingdom
NUTS code
- UK - United Kingdom
Companies House
01581935
The contractor/concessionaire is an SME
No
seven.2) Information about modifications
seven.2.1) Description of the modifications
Nature and extent of the modifications (with indication of possible earlier changes to the contract):
The modification does not alter the overall nature of the contract because it codifies ways of working that are similar in nature to those that were provided under the original contract and introduces data mapping and customer segmentation services that are incidental to those new ways of working. The services pre modification were database hosting, data management, database maintenance and campaign management. Following the addition of new ways of working, data mapping and customer segmentation services, the overall nature of the contract remains the provision of database hosting, data management, database maintenance and campaign management services.
The increase in spend is less than 50% of the original contract value. The original contract value was £4,864,000. The modification is valued £1,800,000, which is 37% of the original contract value
seven.2.2) Reasons for modification
Need for modification brought about by circumstances which a diligent contracting authority/entity could not foresee.
Description of the circumstances which rendered the modification necessary and explanation of the unforeseen nature of these circumstances:
The modification is permissible under regulation 72(1)(c) of the Public Contracts Regulations 2015.
The need for the Modification has been brought about by circumstances which a diligent contracting authority could not have foreseen because (i) customer behaviour changed significantly due to Covid, with digital adoption accelerating by c.9 years. POL has, therefore, had to pivot data and tech capabilities to align with this including new customer segmentation, data mapping, and mapping tech/analytical capabilities; and (ii) Google (and other platforms/publishers) are removing the ability to target customers using traditional tracking mechanisms and third-party cookies thus placing the responsibility on businesses to use their own first and zero party data to target and retarget customers. These events have been outside POL's control and anticipation and have necessitated POL to modify its contract with RAPP. In order to remain relevant and competitive in light of the aforementioned events, POL had to put in place ways of working, including data mapping and customer segmentation, to leverage POL data across all marketing and web channels to provide customers with personalised experiences and to optimise POL spend in paid media.
seven.2.3) Increase in price
Updated total contract value before the modifications (taking into account possible earlier contract modifications, price adaptions and average inflation)
Value excluding VAT: £4,864,000
Total contract value after the modifications
Value excluding VAT: £6,664,000