Section one: Contracting authority
one.1) Name and addresses
West Midlands Combined Authority
16 Summer Lane
Birmingham
B19 3SD
Contact
Jessica Brydon
Telephone
+44 3453036760
Country
United Kingdom
NUTS code
UKG - West Midlands (England)
Internet address(es)
Main address
Buyer's address
https://wmca.bravosolution.co.uk/web/login.html
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
https://wmca.bravosolution.co.uk/web/login.html
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted electronically via
https://wmca.bravosolution.co.uk/web/login.html
Tenders or requests to participate must be submitted to the above-mentioned address
one.4) Type of the contracting authority
Regional or local authority
one.5) Main activity
General public services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Design, Delivery and Evaluation of a Behavioural Marketing and Communications Campaign
Reference number
04147-2022
two.1.2) Main CPV code
- 79342000 - Marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
The services relating to this procurement are for the design, delivery and evaluation of a behavioural marketing and communications campaign for West Midlands Combined Authority to support “Multiply”, the government’s new £560 million adult numeracy programme offering national and local support for people to gain or improve their numeracy skills.
two.1.5) Estimated total value
Value excluding VAT: £520,000
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.3) Place of performance
NUTS codes
- UKG - West Midlands (England)
two.2.4) Description of the procurement
The services relating to this procurement are for the design, delivery and evaluation of a behavioural marketing and communications campaign for West Midlands Combined Authority to support “Multiply”, the government’s new £560 million adult numeracy programme offering national and local support for people to gain or improve their numeracy skills.
WMCA are looking to commission a supplier or partnership of suppliers, with direct-to-consumer experience and a strong track record of delivering high quality impact evaluations. The supplier(s) will design and deliver:
• a behavioural marketing and communications campaign that engages adults across the WMCA area in improving their numeracy skills
• resources and coordinated support for training providers and other stakeholders involved in Multiply
• A robust evaluation that evidences ‘what works’ in engaging adults in improving their numeracy skills, in order to inform future programmes and policy.
The contract will begin in October 2022 and end in March 2025, and will require the contact(s) to:
• Extract key audience insights and build actionable personas from data and research.
• Develop and deliver a behaviourally-led campaign to engaging adults in activities that develop their maths skills.
• Create a suite of marketing and engagement collateral, for use by the CA and its partners, to achieve this strategy.
• Deploy those assets to maximum effect through a well targeted media strategy.
• Proactively work with and support a range of training providers and other stakeholders involved in Multiply to deliver messages and assets
• Robustly evaluate the impact and effectiveness of the campaign – providing interim evaluation reports in March 23 and March 24, and a final evaluation report in March 25 – to shape the ongoing campaign and inform future programmes and policy.
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
End date
31 March 2025
This contract is subject to renewal
No
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section three. Legal, economic, financial and technical information
three.1) Conditions for participation
three.1.1) Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
List and brief description of conditions
As stated in the procurement documents
three.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
three.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
three.2) Conditions related to the contract
three.2.2) Contract performance conditions
As stated in the procurement documents
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Date
15 September 2022
Local time
12:00pm
four.2.4) Languages in which tenders or requests to participate may be submitted
English
four.2.6) Minimum time frame during which the tenderer must maintain the tender
Duration in months: 3 (from the date stated for receipt of tender)
four.2.7) Conditions for opening of tenders
Date
15 September 2022
Local time
12:00pm
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: No
six.4) Procedures for review
six.4.1) Review body
High Court of England and Wales
London
WC1A 2LL
Country
United Kingdom