Section one: Contracting entity
one.1) Name and addresses
FIRST GREATER WESTERN LIMITED
Milford House,1 Milford Street
SWINDON
SN11HL
Contact
Rosalind Carter
Telephone
+44 7970308429
Country
United Kingdom
Region code
UKK14 - Swindon
Companies House
0511733
Internet address(es)
Main address
Buyer's address
one.3) Communication
Access to the procurement documents is restricted. Further information can be obtained at
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted electronically via
one.6) Main activity
Railway services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Provision of Creative Marketing Services For GWR
Reference number
FX820 - GWR - Creative Marketing Services
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
Advertising and Marketing Services
two.1.5) Estimated total value
Value excluding VAT: £1,000,000
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
- QA01 - For broadcast advertising
- QA02 - For advertising on radio
- QA03 - For advertising on television
- QA04 - For advertising on the Internet
- QA05 - For advertising in cinemas
- QA06 - For advertising in newspapers
- QA07 - For advertising in magazines
- QA08 - For advertising on posters
two.2.3) Place of performance
NUTS codes
- UKK - South West (England)
two.2.4) Description of the procurement
GWR is looking to re-evaluate its agency relationships and seeks to appoint a single contractor for
the provision of Brand and Regional/Tactical creative marketing services.
This is a rare and exciting opportunity to become the lead creative and strategic agency partner for a
train operating company that stands out from its competitors and is aiming to lead the charge over
the next couple of years with big ambitions to drive revenue, recovery, and brand fame.
GWR want to be the train operator that bucks the trend in the world of rail, implementing best-inclass travel marketing communications that excites customers to get on board and experience our
world-class network.
We also want to increase creative, strategic, and cost coherence through-the-line by aligning the
provision of creative marketing services in respect to strategic creative (brand) marketing and
regional/tactical marketing.
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.6) Estimated value
Value excluding VAT: £1,000,000
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Start date
1 April 2024
End date
21 June 2025
This contract is subject to renewal
Yes
Description of renewals
Possible extension periods (+1+1+1 yr)
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: Yes
Description of options
+1+1+1 year extension periods
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
Framework agreement with a single operator
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Date
31 August 2023
four.2.4) Languages in which tenders or requests to participate may be submitted
English
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: No
six.4) Procedures for review
six.4.1) Review body
First Greater Western Limited
Swindon
Country
United Kingdom