- Scope of the procurement
- Lot 1. Appointment of an International Digital Marketing and Communications Partner for South East Asia (SEA), The Americas, Middle East and North Africa (MENA), South Asia, and Rest Of World (excl UK/Ire)
- Lot 2. Provision of specialist Higher Education Media Buying for South East Asia (SEA), The Americas, Middle East and North Africa (MENA), South Asia, and Rest Of World (excluding UK and Ireland)
Section one: Contracting authority
one.1) Name and addresses
Queen's University Belfast
Procurement Office, University Road
Belfast
BT7 1NN
Contact
Nora Lagan
Country
United Kingdom
NUTS code
UKN06 - Belfast
Internet address(es)
Main address
Buyer's address
https://www.qub.ac.uk/directorates/FinanceDirectorate/visitors/procurement/
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
QUB/2064/21 - Contract for Advertising and Communication Campaigns (Rest of World Market)
Reference number
QUB/2064/21
two.1.2) Main CPV code
- 79341400 - Advertising campaign services
two.1.3) Type of contract
Services
two.1.4) Short description
The University invites tenders for the provision of Advertising and Communication Campaigns (Rest of World Market). The University has a requirement to meet student recruitment targets within International markets. This requirement has been split into two Lots. Economic Operators can submit a tender response for either Lot 1 or Lot 2 or both Lots.Lot 1 Appointment of an International Digital Marketing and Communications Partner for South East Asia (SEA), The Americas, Middle East and North Africa (MENA), South Asia, and Rest Of World (excluding UK and Ireland).Lot 2 Provision of specialist Higher Education Media Buying for South East Asia (SEA), The Americas, Middle East and North Africa (MENA), South Asia, and Rest Of World (excluding UK and Ireland).
two.1.6) Information about lots
This contract is divided into lots: Yes
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £1,500,000
two.2) Description
two.2.1) Title
Appointment of an International Digital Marketing and Communications Partner for South East Asia (SEA), The Americas, Middle East and North Africa (MENA), South Asia, and Rest Of World (excl UK/Ire)
Lot No
1
two.2.2) Additional CPV code(s)
- 79341400 - Advertising campaign services
two.2.3) Place of performance
NUTS codes
- UKN06 - Belfast
Main site or place of performance
Belfast, Northern Ireland
two.2.4) Description of the procurement
To develop the University’s brand awareness and market positioning amongst its target audiences, increase consideration levels and drive lead generation for the University’s range of international programmes to support its ambitious student recruitment targets. Development and implementation of integrated multi-channel digital marketing campaigns in South East Asia (SEA), The Americas, Middle East and North Africa (MENA), South Asia, and Rest Of World (excluding UK and Ireland). Robust reporting and digital advice and guidance on an ongoing basis to the University’s in-house and in-market teams to inform planning, delivery and to optimise marketing performance.
two.2.5) Award criteria
Quality criterion - Name: Technical / Weighting: 70%
Cost criterion - Name: Price / Weighting: 30%
two.2.11) Information about options
Options: Yes
Description of options
1 year, subject to a satisfactory review with the option to extend the Contract for a further 48 months.
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2) Description
two.2.1) Title
Provision of specialist Higher Education Media Buying for South East Asia (SEA), The Americas, Middle East and North Africa (MENA), South Asia, and Rest Of World (excluding UK and Ireland)
Lot No
2
two.2.2) Additional CPV code(s)
- 79341000 - Advertising services
two.2.3) Place of performance
NUTS codes
- UKN06 - Belfast
Main site or place of performance
Belfast, Northern Ireland
two.2.4) Description of the procurement
Research informed data led annual Higher Education Third Party media buying to support international student recruitment. Scope includes South East Asia (SEA), The Americas, Middle East and North Africa (MENA), South Asia, and Rest Of World (excluding UK and Ireland).Robust reporting and digital advice and guidance on an ongoing basis to the University’s in-house and in-market teams to inform planning, delivery and to optimise marketing performance.
two.2.5) Award criteria
Quality criterion - Name: Technical / Weighting: 70%
Cost criterion - Name: Price / Weighting: 30%
two.2.11) Information about options
Options: Yes
Description of options
1 year, subject to a satisfactory review with the option to extend the Contract for a further 48 months.
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2021/S 000-013287
Section five. Award of contract
Contract No
QUB/2064/21
Lot No
1
Title
Appointment of an International Digital Marketing and Communications Partner for South East Asia (SEA), The Americas, Middle East and North Africa (MENA), South Asia, and Rest Of World (excluding UK
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
24 August 2021
five.2.2) Information about tenders
Number of tenders received: 4
Number of tenders received from SMEs: 2
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 4
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Natives Online Ltd
21-33 Dyke Road
Brighton
BN1 3FE
Telephone
+44 01273734640
Country
United Kingdom
NUTS code
- UK - United Kingdom
Internet address
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £900,000
Total value of the contract/lot: £900,000
Section five. Award of contract
Contract No
QUB/2064/21
Lot No
2
Title
Provision of specialist Higher Education Media Buying for South East Asia (SEA), The Americas, Middle East and North Africa (MENA), South Asia, and Rest Of World (excluding UK and Ireland).
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
24 August 2021
five.2.2) Information about tenders
Number of tenders received: 2
Number of tenders received from SMEs: 1
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 2
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Natives Online Ltd
21-33 Dyke Road
Brighton
BN1 3FE
Telephone
+44 01273734640
Country
United Kingdom
NUTS code
- UK - United Kingdom
Internet address
https://netnatives.com/en_gb/contact
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £600,000
Total value of the contract/lot: £600,000
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
Queen's University Belfast
University Road
Belfast
BT7 1NN
Country
United Kingdom
Internet address
https://www.qub.ac.uk/directorates/FinanceDirectorate/visitors/procurement/