Section one: Contracting authority/entity
one.1) Name and addresses
Coventry University
Priory Street
COVENTRY
CV15FB
Contact
Karen Manyika
Telephone
+44 2477650963
Country
United Kingdom
Region code
UKG33 - Coventry
Justification for not providing organisation identifier
Not on any register
Internet address(es)
Main address
Buyer's address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Media Advertising Services
Reference number
PD771-22
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
Intention to award a Public contract under Regulation 32(2) (b) (iii) of the Public Contract Regulations 2015 for the provision of Media Advertising Services.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £300,000
two.2) Description
two.2.2) Additional CPV code(s)
- 79341000 - Advertising services
- 79342000 - Marketing services
two.2.3) Place of performance
NUTS codes
- UKI - London
two.2.4) Description of the procurement
To create a one year marketing partnership with The O2 arena allowing CU London Greenwich access to their unique combination of media and marketing channels. To purchase the usage of specific media and marketing channels owned and operated by The O2 with an agreed usage frequency. The media marketing channels will be physically at the venue and visible to visitors and team members and marketing channels that The O2 use to push out messaging such as database emails, press releases or mobile phone push notifications. CU London Greenwich will provide the content and design for use on these channels. The main objectives of the purchase of the channel usage is to create brand awareness and drive student recruitment into CU London Greenwich.
two.2.11) Information about options
Options: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Award of a contract without prior publication of a call for competition in the cases listed below
- The procurement falls outside the scope of application of the regulations
Explanation:
The works, supplies or services can be provided only by a particular economic operator for the following reason:
Purchase of supplies or services on particularly advantageous terms
The combination of O2 Arena's proximity to CU London Greenwich (approx. 500 metres from the campus) and its media/marketing channel customer reach, provides a uniquely competitive advantage . We do not believe that there is another provider on the North Greenwich Peninsula that can provide this unique combination of channels, that would reach the same number of impressions for the proposed fee and is within close proximity of the CU London Greenwich campus allowing for ease of communication and collaboration.
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
Section five. Award of contract/concession
A contract/lot is awarded: Yes
five.2) Award of contract/concession
five.2.1) Date of conclusion of the contract
13 July 2022
five.2.2) Information about tenders
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor/concessionaire
Ansco Arena
The O2, Peninsula Square
London
SE100DX
Country
United Kingdom
NUTS code
- UKI - London
Companies House
04350252
The contractor/concessionaire is an SME
No
five.2.4) Information on value of contract/lot/concession (excluding VAT)
Initial estimated total value of the contract/lot/concession: £553,000
Total value of the contract/lot/concession: £300,000
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
Coventry University
Coventry
Country
United Kingdom