Section one: Contracting authority
one.1) Name and addresses
VisitBritain/VisitEngland
3 Grosvenor Gardens, Victoria
London
SW1W 0BD
Contact
Procurement Team
Country
United Kingdom
NUTS code
UKI3 - Inner London – West
Internet address(es)
Main address
Buyer's address
one.3) Communication
Additional information can be obtained from the above-mentioned address
Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at
https://visitbritain.force.com/s/Welcome
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Other activity
Tourism
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Provision of Revenue Based Gift Cards
Reference number
BTA1742
two.1.2) Main CPV code
- 79342200 - Promotional services
two.1.3) Type of contract
Services
two.1.4) Short description
VisitBritain (VB) is looking at opportunities to grow the visitor economy through the creation of Gift Cards as a currency for consumers to purchase tourism products. In addition, we are looking to penetrate a new market for revenue generation through the sale of the Gift Cards in the B2B and corporate/incentives market.
two.1.5) Estimated total value
Value excluding VAT: £7,500,000
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.2) Additional CPV code(s)
- 75125000 - Administrative services related to tourism affairs
two.2.3) Place of performance
NUTS codes
- UKI3 - Inner London – West
Main site or place of performance
London
two.2.4) Description of the procurement
This is a Prior Information Notice to commence market testing for the provision of a Revenue Based Gift Card supplier.
VB is looking for a Gift Card provider that offers a sale and redemption solution of Gift Card products for the tourism industry.
VB would sell and redeem the Gift Card (B2C) on its e-commerce site (VB Shop) and in addition, we are looking for a Gift Card provider to facilitate the sale and redemption of Gift Cards in the B2B space through its existing network of partnerships.
The VB Gift Card would have approximately 30-40 key attractions across the UK and be available as a minimum in the UK domestic market, and potentially in the international markets.
VB would like to sell the Gift Card through its VisitBritain shop online platform (B2C) and also would like the VB Gift Card to be sold to the corporate/incentives markets/shopping centres/3rd parties (B2B).
We would be interested in respondee’s views on the minimum contract period to ensure commercial viability, particularly with breakage.
The market should note that the estimated contract value cannot be quantified at this stage, therefore this estimated range for this 'concession' contract is £0.01 - £7,500,000.
To register your interest in this potential opportunity, and to participate in the Prior Information Market Testing, please register using the following link:
https://visitbritain.force.com/s/Welcome
Intererested suppliers MUST firstly complete and return the Mutual NDA. Upon completion, VB will provide these suppliers with access to VB shop financial information. Finally, interested suppliers must then complete & return the Market Testing Questionnaire no later than 16:00pm on Friday 19 August 2022 on via the Atamis eSourcing portal.
two.3) Estimated date of publication of contract notice
5 September 2022
Section four. Procedure
four.1) Description
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No