Scope
Reference
ID 6278447
Description
The Department of Agriculture, Environment and Rural Affairs on behalf of College of Agriculture, Food and Rural Enterprise (CAFRE) wishes to appoint a Supplier to deliver its media buying for advertising campaigns. The required services will provide media planning, buying, delivery and evaluation, including digital, social, radio, press and outdoor channels.
Total value (estimated)
- £300,000 excluding VAT
- £360,000 including VAT
Above the relevant threshold
Contract dates (estimated)
- 4 May 2026 to 31 March 2028
- Possible extension to 31 March 2029
- 2 years, 10 months, 28 days
Description of possible extension:
One optional extension of up to twelve months.
Main procurement category
Services
CPV classifications
- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341200 - Advertising management services
- 79341400 - Advertising campaign services
Contract locations
- UKN - Northern Ireland
Participation
Legal and financial capacity conditions of participation
Not Applicable
Technical ability conditions of participation
As per tender documentation.
Particular suitability
Small and medium-sized enterprises (SME)
Submission
Enquiry deadline
2 April 2026, 3:00pm
Tender submission deadline
9 April 2026, 3:00pm
Submission address and any special instructions
Tenders must be submitted electronically via the relevant Call for Tender (CfT) opportunity on eTendersNI, website details immediately below.
Paper submissions will not be accepted or considered and will be rejected by the Contracting Authority / Buyer.
The tender documents are available with unrestricted and full direct access, free of charge, at: URL https://etendersni.gov.uk/epps
Tenders may be submitted electronically
Yes
Languages that may be used for submission
English
Award decision date (estimated)
21 April 2026
Award criteria
| Name | Description | Type |
|---|---|---|
| Strategic Solution | Max score available 32.2 |
Quality |
| Media Strategy, Rationale and Media Plan | Max score available 29.4 |
Quality |
| Key Personnel Experience | Max score available 8.4 |
Quality |
| Total Campaign Delivery Cost | Max score available 20 |
Cost |
| Average Hourly Rate | Max score available 10 |
Cost |
Weighting description
70 percent quality and 30 percent cost.
Other information
Payment terms
For further details on invoicing procedures please see : https://www.finance-ni.gov.uk/ar ticles/account-ni-good-invoicing-practice
Contract Value
The estimated value figure indicated in the Scope Section represents an overall estimated
contract value. This value reflects the potential scale of the contract and takes into
account potential optional extension periods and the uptake of potential optional services
as detailed in the tender documents. This figure does not however take into account the
application of indexation or increases to charges due to increases in the Real Living
Wage. Neither CPD nor the contracting Authority can provide any guarantee as to the
level of business under this contract. The Contracting Authority does not bind itself to
accept the lowest or any tender. Suppliers remain responsible for all costs and expenses
incurred by them or by any third party acting under instructions from the Supplier in
connection with taking part in this procurement process regardless of whether such costs
arise as a consequence, directly or indirectly of any amendments made to the
procurement documents by the Contracting Authority at any time. No legally binding
contract shall arise (and a Supplier shall have no legitimate expectation that a contract will
be entered into) until such time as entry into the Contract has been confirmed by the
Contracting Authority.
Applicable trade agreements
- Government Procurement Agreement (GPA)
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Open procedure
Contracting authority
Department of Agriculture, Environment and Rural Affairs
- Public Procurement Organisation Number: PLDR-5748-GBBJ
303 Airport Road West
Belfast
BT3 9HB
United Kingdom
Region: UKN06 - Belfast
Organisation type: Public authority - central government
Devolved regulations that apply: Northern Ireland
Other organisation
These organisations are carrying out the procurement, or part of it, on behalf of the contracting authorities.
CPD - Supplies and Services Division
Summary of their role in this procurement: Construction and Procurement Delivery - Supplies and Services Division, is a Centre of Procurement Expertise and provides a central procurement function for central government in Northern Ireland
- Public Procurement Organisation Number: PVWG-8426-YWXV
303 Airport Road West
Belfast
BT3 9ED
United Kingdom
Region: UKN06 - Belfast