Section one: Contracting authority
one.1) Name and addresses
Transport for Greater Manchester
Transport for Greater Manchester, 2, Piccadilly Place,
Manchester
M1 3BG
Contact
Mr Imran Lobania
Telephone
+44 1612441831
Country
United Kingdom
NUTS code
UKD3 - Greater Manchester
Internet address(es)
Main address
Buyer's address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Other activity
Facilitation of Public Transport
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
TfGM Sponsorship Agency Service Framework
Reference number
DN532050
two.1.2) Main CPV code
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
two.1.3) Type of contract
Services
two.1.4) Short description
Transport for Greater Manchester (TfGM) is to establish a Framework to cover Sponsorship Agency Services.
two.1.6) Information about lots
This contract is divided into lots: Yes
two.1.7) Total value of the procurement (excluding VAT)
Lowest offer: £1 / Highest offer: £800,000 taken into consideration
two.2) Description
two.2.1) Title
Sponsorship Asset Valuation
Lot No
1
two.2.2) Additional CPV code(s)
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
two.2.3) Place of performance
NUTS codes
- UKD3 - Greater Manchester
two.2.4) Description of the procurement
Procurement for the establishment of a Framework to cover Sponsorship Agency Services.
TfGM’s Commercial team has been successfully generating income through the exploitation of TfGM’s diverse assets over the last few years; identifying and delivering new and innovative commercial partnerships aligned to the strategic principles of the Commercialisation Strategy and the Greater Manchester Transport Strategy 2040. This work has included successful partnerships with Vodafone (official Metrolink wifi sponsor), intu Trafford Centre (stop naming rights) and numerous campaigns with major events and brands within GM, including Ikea, BBC, Manchester International Festival and RHS. The team won the Silver Award in the Media Sales category in the Prolific North Awards 2019 and have delivered increased income levels as a result of their commercial partnerships work year on year.
We anticipate that further opportunities will be identified and developed as a result of this procurement and believe that TfGM is able to offer many potential and visible opportunities, including the ability to reach both mass and specifically targeted audiences; a strong positive brand association with Manchester; the opportunity to provide a real life showcase of products and services and the ability to satisfy a wide range of marketing objectives.
This procurement seeks to provide a framework agreement made up of two Lots tilted: Lot 1: Sponsorship Asset Valuation and Lot 2: Taking Sponsorship Opportunity to Market.
Lot 1 of the framework requires agencies to support with the valuation and viability of existing projects within its portfolio but also to assist with the identification of opportunities not currently scoped for commercial sponsorship. The agencies should be able to help TfGM respond to demands from the market regarding the types of projects brands are looking to invest in.
two.2.5) Award criteria
Quality criterion - Name: Technical / Weighting: 60
Quality criterion - Name: Social Value / Weighting: 10
Price - Weighting: 30
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2) Description
two.2.1) Title
Taking Sponsorship Opportunity to Market
Lot No
2
two.2.2) Additional CPV code(s)
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
two.2.3) Place of performance
NUTS codes
- UKD3 - Greater Manchester
two.2.4) Description of the procurement
Procurement for the establishment of a Framework to cover Sponsorship Agency Services.
TfGM’s Commercial team has been successfully generating income through the exploitation of TfGM’s diverse assets over the last few years; identifying and delivering new and innovative commercial partnerships aligned to the strategic principles of the Commercialisation Strategy and the Greater Manchester Transport Strategy 2040. This work has included successful partnerships with Vodafone (official Metrolink wifi sponsor), intu Trafford Centre (stop naming rights) and numerous campaigns with major events and brands within GM, including Ikea, BBC, Manchester International Festival and RHS. The team won the Silver Award in the Media Sales category in the Prolific North Awards 2019 and have delivered increased income levels as a result of their commercial partnerships work year on year.
We anticipate that further opportunities will be identified and developed as a result of this procurement and believe that TfGM is able to offer many potential and visible opportunities, including the ability to reach both mass and specifically targeted audiences; a strong positive brand association with Manchester; the opportunity to provide a real life showcase of products and services and the ability to satisfy a wide range of marketing objectives.
This procurement seeks to provide a framework agreement made up of two Lots tilted: Lot 1: Sponsorship Asset Valuation and Lot 2: Taking Sponsorship Opportunity to Market.
Lot 2 of the framework requires agencies to either lead or support with taking the opportunity identified to the market to achieve and exceed the estimated revenue from organisations suitable for an organisation such in the public sector as TfGM.
two.2.5) Award criteria
Quality criterion - Name: Technical / Weighting: 60
Quality criterion - Name: Social Value / Weighting: 10
Price - Weighting: 30
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
four.1.6) Information about electronic auction
An electronic auction will be used
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2021/S 000-005116
four.2.9) Information about termination of call for competition in the form of a prior information notice
The contracting authority will not award any further contracts based on the above prior information notice
Section five. Award of contract
Title
TfGM Sponsorship Agency Service Framework
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
21 June 2021
five.2.2) Information about tenders
Number of tenders received: 3
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Reg & Co Ltd
London
Country
United Kingdom
NUTS code
- UKI - London
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Lowest offer: £1 / Highest offer: £800,000 taken into consideration
Section five. Award of contract
Title
TfGM Sponsorship Agency Service Framework
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
21 June 2021
five.2.2) Information about tenders
Number of tenders received: 3
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Phar Partnerships Ltd
Hitchin
Country
United Kingdom
NUTS code
- UKH2 - Bedfordshire and Hertfordshire
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Lowest offer: £1 / Highest offer: £800,000 taken into consideration
Section five. Award of contract
Title
TfGM Sponsorship Agency Service Framework
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
21 June 2021
five.2.2) Information about tenders
Number of tenders received: 3
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
The Superlative Group
London
Country
United Kingdom
NUTS code
- UKI - London
The contractor is an SME
No
five.2.4) Information on value of contract/lot (excluding VAT)
Lowest offer: £1 / Highest offer: £800,000 taken into consideration
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
Transport for Greater Manchester
Manchester
Country
United Kingdom