Award

Data-Enabled Enrolment & Marketing Services for Student Recruitment

  • University of Exeter

F15: Voluntary ex ante transparency notice

Notice identifier: 2023/S 000-021335

Procurement identifier (OCID): ocds-h6vhtk-03e4d8

Published 24 July 2023, 3:51pm



Section one: Contracting authority/entity

one.1) Name and addresses

University of Exeter

Northcote House

Exeter

EX4 4QH

Contact

Jodie Underhay

Email

j.underhay@exeter.ac.uk

Country

United Kingdom

Region code

UKK4 - Devon

National registration number

RC000653

Internet address(es)

Main address

http://www.exeter.ac.uk

one.4) Type of the contracting authority

Body governed by public law

one.5) Main activity

Education


Section two: Object

two.1) Scope of the procurement

two.1.1) Title

Data-Enabled Enrolment & Marketing Services for Student Recruitment

Reference number

UOE/2023/057/JU

two.1.2) Main CPV code

  • 79600000 - Recruitment services

two.1.3) Type of contract

Services

two.1.4) Short description

The provision of data-enabled enrolment and marketing services for the student recruitment market in North America.

two.1.6) Information about lots

This contract is divided into lots: No

two.1.7) Total value of the procurement (excluding VAT)

Value excluding VAT: £320,000

two.2) Description

two.2.3) Place of performance

NUTS codes
  • UKK4 - Devon

two.2.4) Description of the procurement

The provision of data-enabled enrolment and marketing services for the student recruitment market in North America.

two.2.5) Award criteria

Price

two.2.11) Information about options

Options: No

two.2.13) Information about European Union Funds

The procurement is related to a project and/or programme financed by European Union funds: No


Section four. Procedure

four.1) Description

four.1.1) Type of procedure

Award of a contract without prior publication of a call for competition in the cases listed below

  • The procurement falls outside the scope of application of the regulations

Explanation:

EAB’s Enroll360 is a specialised strategy designed for recruiting traditional undergraduate students, and the Adult Learner Recruitment (ALR) initiative is focused on recruiting graduate, non-traditional, and adult learners. Enroll360 and ALR are delivered by specialised service teams as part of a comprehensive enrolment marketing strategy. The technologies and strategies deployed through these services are proprietary to EAB and they are not available from any other vendor. EAB are the sole and full owner and manufacturer of the research and insights and suite of support services provided through their Enrolment Services. There are no authorised agents or resellers of any of these product or services. This product is not available through any other entities; nor to our knowledge, does any organisation offer the combination of services and support that EAB provides through its Enrolment Services. EAB’s partnership encompasses a set of services and capabilities that are unavailable anywhere else.

four.1.8) Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: Yes


Section five. Award of contract/concession

A contract/lot is awarded: Yes

five.2) Award of contract/concession

five.2.1) Date of conclusion of the contract

24 July 2023

five.2.2) Information about tenders

The contract has been awarded to a group of economic operators: No

five.2.3) Name and address of the contractor/concessionaire

EAB UK, LLC

2445 M Street Nw

Washington DC

20037

Country

United States

NUTS code
  • US - United States
The contractor/concessionaire is an SME

Yes

five.2.4) Information on value of contract/lot/concession (excluding VAT)

Total value of the contract/lot/concession: £320,000


Section six. Complementary information

six.4) Procedures for review

six.4.1) Review body

Royal Courts of Justice

Strand

London

WC2A 2LL

Country

United Kingdom