Section one: Contracting authority
one.1) Name and addresses
University of East Anglia
Norwich Research Park, NR4 7TJ
Norwich
NR4 7TJ
Contact
Sian Townshend
Country
United Kingdom
NUTS code
UKH15 - Norwich and East Norfolk
Internet address(es)
Main address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
PURCON 1007 - Creative Campaign Partner
Reference number
PURCON 1007
two.1.2) Main CPV code
- 79342000 - Marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
We are looking to refresh and develop our campaign activity to differentiate ourselves in the Higher Education marketplace, to grow student numbers in particular international students in key markets, improve brand perceptions and increase awareness to help realise our strategic ambitions. We are looking to develop our brand and implement it across a range of existing campaign propositions. You will work on and offline across a wide variety of audiences and at all stages of the student journey. You will have experience of developing campaigns for the youth market and their influencers (including career advisors, peers, parents / guardians and teachers / lecturers) for home, EU and International markets. The partner will work as a creative lead across all channels and audiences.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Lowest offer: £1 / Highest offer: £2,014,000 taken into consideration
two.2) Description
two.2.2) Additional CPV code(s)
- 79342000 - Marketing services
two.2.3) Place of performance
NUTS codes
- UKH15 - Norwich and East Norfolk
two.2.4) Description of the procurement
We are looking to refresh and develop our campaign activity to differentiate ourselves in the Higher Education marketplace, to grow student numbers in particular international students in key markets, improve brand perceptions and increase awareness to help realise our strategic ambitions. We are looking to develop our brand and implement it across a range of existing campaign propositions. You will work on and offline across a wide variety of audiences and at all stages of the student journey. You will have experience of developing campaigns for the youth market and their influencers (including career advisors, peers, parents / guardians and teachers / lecturers) for home, EU and International markets. The partner will work as a creative lead across all channels and audiences.
two.2.5) Award criteria
Price
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: Yes
Identification of the project
Creative Campaign Partner
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2022/S 000-009551
Section five. Award of contract
Contract No
PURCON 1007
Title
Creative Campaign Partner
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
19 July 2022
five.2.2) Information about tenders
Number of tenders received: 5
Number of tenders received from SMEs: 4
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 5
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Jaywing PLC
Albert Works, 71 Sidney Street, Sheffield, England, S1 4RG
Sheffield
Country
United Kingdom
NUTS code
- UKE32 - Sheffield
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £2,014,000
Total value of the contract/lot: £2,014,000
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
University of East Anglia
Norwich Research Park, NR4 7TJ
Norwich
NR4 7TJ
Country
United Kingdom