Section one: Contracting authority
one.1) Name and addresses
University of York
Heslington
York
YO10 5DD
Contact
Procurement Office
Telephone
+44 1904328207
Country
United Kingdom
NUTS code
UKE21 - York
Internet address(es)
Main address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Student Recruitment Marketing - Media Buying and Campaign Services
Reference number
UY/PROC/829
two.1.2) Main CPV code
- 79341400 - Advertising campaign services
two.1.3) Type of contract
Services
two.1.4) Short description
The University of York is pleased to invite tenders from strategically-focussed media buying agencies, for the development and delivery of creative, successful and cost effective student recruitment advertising campaigns that will result in increased lead generation. For the purposes of this tender, a campaign refers to the full end to end process, incorporating some / all of the minimum services listed below.Media buying / advertising services (domestic and international markets);Campaign management;Account management (including reporting);Media insights and intelligence;Creative design (limited to adapting existing campaign content);Copywriting and proofing;Concept development / positioning;Content and creative development and delivery;Media sales and enquiry service. Potential Providers must be able to offer all of the services above to be eligible for participation. Further details are available in the Invitation to Tender documents.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £2,400,000
two.2) Description
two.2.2) Additional CPV code(s)
- 79341400 - Advertising campaign services
two.2.3) Place of performance
NUTS codes
- UKE21 - York
two.2.4) Description of the procurement
As stated in II.1.4
two.2.5) Award criteria
Quality criterion - Name: Quality criteria with sub-criteria as set out in the ITT documents (including presentation) / Weighting: 80
Price - Weighting: 20
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2.14) Additional information
The estimated value is based on the 2 year initial term.
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2021/S 000-018967
Section five. Award of contract
Contract No
UY/PROC/829
Title
Student Recruitment Marketing - Media Buying and Campaign Services
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
10 December 2021
five.2.2) Information about tenders
Number of tenders received: 7
Number of tenders received from SMEs: 7
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 7
Number of tenders received by electronic means: 7
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Net Natives Ltd
Brighton
Country
United Kingdom
NUTS code
- UKJ21 - Brighton and Hove
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £2,400,000
Total value of the contract/lot: £2,400,000
Section six. Complementary information
six.3) Additional information
Please note that the values published are the anticipated spend for the 2 year initial term of the contract. The price evaluation was based upon the bidders submitting pricing against two specific campaigns that are typical of the services required. If the contract extension options are taken up, the spend is envisaged to be 1 - 1.2m (GBP) per additional year.
six.4) Procedures for review
six.4.1) Review body
University of York Procurement Office
York
Country
United Kingdom