Section one: Contracting authority
one.1) Name and addresses
National Employment Savings Trust (NEST)
10 South Colonnade 1st floor
London
E14 4PU
alison.slade@nestcorporation.org.uk
Telephone
+44 2030563652
Country
United Kingdom
Region code
UK - United Kingdom
Internet address(es)
Main address
https://nesttenders.bravosolution.co.uk/
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
https://nesttenders.bravosolution.co.uk/
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted electronically via
https://nesttenders.bravosolution.co.uk/
Tenders or requests to participate must be submitted to the above-mentioned address
Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at
https://nesttenders.bravosolution.co.uk/
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Economic and financial affairs
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
TEN-2324-001 Digital Media Services for a test and learn Programmatic Campaign
Reference number
TEN-2324-01 Digital Media Services for a test and learn Programmatic Campaign
two.1.2) Main CPV code
- 79342000 - Marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
By the nature of auto enrolment, the majority of our members are generally disengaged. They are enrolled by their employer, meaning that they don’t actively choose us, or have to actively engage with their pension scheme to start saving.
Despite the size of our member base (13 million total members), awareness of Nest is very low; unprompted brand awareness currently stands at only 3%, at UK population level. And a significant number of Nest members aren’t aware that they have a pension pot with Nest.
One of Nest’s strategic priorities is to increase the proportion of members engaging with their online accounts, by means of activating their accounts or logging into their accounts at least once a year. Nest is not currently able to use digital advertising on an always-on basis.
Instead, we have been taking a test and learn campaign approach to understand how programmatic digital advertising can best be used to reach our members online and drive specific actions from them.
We have so far conducted two test campaigns in 2022 and 2023, which were successful, resulting in conversions which were double our original target.
We are now looking to implement our third programmatic test and are seeking a supplier to work us on this
two.1.5) Estimated total value
Value excluding VAT: £300,000
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.2) Additional CPV code(s)
- 79341100 - Advertising consultancy services
- 79342000 - Marketing services
- 79413000 - Marketing management consultancy services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
:
The primary objective of this campaign is to encourage disengaged Nest members to log into their Nest account. This would be reflected with an increase in members activating their accounts and/or logging in.
Target audience Campaign goal
Members who haven’t activated their online account
Account activation (log in for the first time)
Members who haven’t visited the Nest website and haven't logged into their account for over 12 months
Account log in
As these would be transactional and straight-forward methods of measuring the campaign’s success, how we evidence other forms of engagement is to be suggested by the appointed agency
-
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.6) Estimated value
Value excluding VAT: £300,000
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
8
This contract is subject to renewal
No
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: Yes
Description of options
Option 1 : To cover campaign strategy & delivery, media planning & buying, and creative development & production
Option 2: To cover campaign strategy & delivery, and media planning & buying
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section three. Legal, economic, financial and technical information
three.1) Conditions for participation
three.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
three.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Date
8 August 2024
Local time
12:00pm
four.2.4) Languages in which tenders or requests to participate may be submitted
English
four.2.6) Minimum time frame during which the tenderer must maintain the tender
Duration in months: 6 (from the date stated for receipt of tender)
four.2.7) Conditions for opening of tenders
Date
8 August 2024
Local time
12:00pm
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: No
six.2) Information about electronic workflows
Electronic invoicing will be accepted
Electronic payment will be used
six.4) Procedures for review
six.4.1) Review body
High Court
London
Country
United Kingdom