Scope
Reference
2655-RFQ-O
Description
East Suffolk Council invites quotations for services to support the delivery of a strategic marketing and destination branding programme
Lot LOT-0001. Destination Positioning Analysis and Strategic Insight
Description
To review and explore why East Suffolk / Suffolk lags behind comparable destinations in visitor performance, perception, and profile-and to provide strategic insight and recommendations for improving its competitive positioning.
Lot LOT-0003. Suffolk-Wide Strategic Tourism Marketing Plan
Description
Create a 3-5 year Suffolk-wide tourism marketing strategy and action plan, considering existing budgets.
Enable cross-authority collaboration on future campaigns.
Integrate market intelligence and shared objectives on behalf of partners
Lot LOT-0004. Implementation action plan and KPIs
Description
Develop an action plan for improvements aligned with lots 1-3 and council/partner priorities.
Recommend clear KPIs and performance tracking to evaluate the improvements over time.
Contract 1. Destination Positioning Analysis and Strategic Insight , Suffolk-Wide Strategic Tourism Marketing Plan and Implementation action plan and KPIs
Lots
Lot LOT-0001. Destination Positioning Analysis and Strategic Insight
Lot LOT-0003. Suffolk-Wide Strategic Tourism Marketing Plan
Lot LOT-0004. Implementation action plan and KPIs
Supplier
Contract value
- £37,700 excluding VAT
- £45,240 including VAT
Below the relevant threshold
Date signed
21 October 2025
Contract dates
- 21 October 2025 to 2 April 2026
- 5 months, 13 days
Main procurement category
Services
CPV classifications
- 71620000 - Analysis services
Procedure
Procedure type
Below threshold - open competition
Supplier
Whistlejacket
- Companies House: 09021526
1-45 Durham Street
London
SW11 5QL
United Kingdom
Telephone: 07768465951
Region: UKI34 - Wandsworth
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Contract 1. Destination Positioning Analysis and Strategic Insight , Suffolk-Wide Strategic Tourism Marketing Plan and Implementation action plan and KPIs
Contracting authority
East Suffolk Council
- Public Procurement Organisation Number: PLPP-1174-BHLX
East Suffolk House, Station Road, Melton
Woodbridge
IP12 1RT
United Kingdom
Email: procurement@eastsuffolk.gov.uk
Website: http://www.eastsuffolk.gov.uk
Region: UKH14 - Suffolk
Organisation type: Public authority - sub-central government